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MBA ASAP Guide to Startups and Entrepreneurship
Rating: 4.6 out of 5(10 ratings)
1,169 students
Created byJohn Cousins
Last updated 10/2024
English

What you'll learn

  • Learn about business, entrepreneurship and building a successful company.
  • There is a lot of money in the world looking for someone who has a solution to a problem. Decide to solve a problem and become qualified to have a lot of money!
  • Master multiple disciplines and tools to build a product or business from the ground up.
  • Learn to use strategic and idea generation tools that can help you get a handle on marketing strategy and focus on the big picture.
  • We will then learn how to take the Business Model assumptions and turn them into facts through the Lean Startup Method of customer discovery and validation.
  • Hone new skills online with expert faculty.
  • You will learn how to deconstruct any business idea into its main parts using the Business Model Canvas.
  • Products don't create value, customers do. Learn how to perform customer discovery and qualitative research.
  • You will gain an understanding of enterprise formation and LLCs and Corporations.
  • We will explore the concept of Minimal Viable Product and iterative techniques for converging on Product/Market Fit, the holy grail of the startup process.
  • You will learn how to research, draft and file your own patents in order to protect your ideas and create valuable assets for your startup enterprise.
  • You will gain a solid understanding of Startup Financing Stages and Funding Rounds.
  • We will examine and explain the roles of Angel investors and Venture Capital.
  • You will gain facility with the intricacies of the Cap Table and Valuation techniques.
  • Learn how you get, keep and grow customers.
  • Learn how to sell and deliver.
  • Marketing is really about being outwardly focused and customer centric. Learn how.
  • If you want to get further than you’ve ever gone before you need to be willing to learn like never before.

Course content

35 sections244 lectures5h 49m total length
  • Preface3:42

    Preface

    The process of creating successful startup companies has transformed over the past few decades as the reality of what works, and what is just an exercise, has sunk in. We used to think of startups as mini versions of existing companies and entrepreneurs as mini versions of CEOs.

    The exercise always began with lots of top-down research into markets and elaborate detailing of products and services. All this work was codified into the Business Plan and it was the sacred document that encased how things were going to be executed. Its credibility was directly related to its heft. All of this work would be done at a desk and in a conference room and amazingly would usually not include interactions with potential customers.

    Few read these plans and they crumbled in the face of the first customer interactions. As a famous boxer said: “Everybody has a plan until they get punched in the face”.

    In the past ten years or so, thanks to the efforts of Steve Blank, Eric Ries, Alexander Osterwalder Tim Brown, (and of course me), an entirely new way of thinking about and planning startups has emerged. It has been a paradigm shift in thinking about reducing risk and navigating a viable path toward making something customers want.

    It is based on the scientific method and proving up guesses about aspects of the business model. Because at the beginning all you have are guesses and admitting that and dealing with it is the discovery. We make our guesses, test them against customers, and course correct based on the feedback we receive.

    It seems simple and obvious now. All significant breakthroughs seem obvious after the fact.

    This course is about the different approaches to this new thinking and how they work together. It is meant to jump start your understanding and awareness of these different strains and tools and point you toward further study. This course can also act as a way to step back and take stock of the fundamentals as we all can sometimes get caught up in arcane details and eddies. It can help get back into the mainstream and flow.

    There are no groundbreaking new ideas in this course. This is a summary of the work of others. I am definitely standing on the shoulders of giants. I have written it to bring together a number of strands so you can quickly and effectively grasp the different threads that make up the new paradigm of entrepreneurship.

    I want to share this work because it has been so helpful to me and has been a revelation on my entrepreneurial journey. It also represents the key points that make the light bulbs go off in my students when I teach this subject. Think of it as a ladder up to your place on those giant’s shoulders.

    Entrepreneurship is an incredibly important subject and set of skills to develop, own, and implement. Besides helping individuals gain agency and control in their lives, the products and services created that help customers can make an immense beneficial impact on society. Much of our best hope for the future lies in creative solutions to our most pressing problems. Entrepreneurs and their startups will create that future. We are all counting on you!

    On a Meta level, this course is also a product employing the techniques it espouses. I am on a mission to figure out what information is the most important and only delivering that bang-for-the-buck knowledge to you. I want to provide the 20% that gives you 80% of your results. My intent is to keep is short and sweet.

    A successful course is not made of what is in it, but of what is left out of it.

    I am always searching for the best way to deliver this content. This course has versions of the material delivered as eBook, infographics, slide decks, and videos.

    With that in mind, as you Level Up your business skills, please leave any comments that could help me make the content and delivery better.

    If you find this content useful, share a link! Tell people on social media. Lets help create a million, no a billion, new entrepreneurs!  

  • Learn to be a Learning Ninja5:36

    Learn to Be a Learning Ninja


    Congratulations! By enrolling in this program, you have committed to your growth mindset.

    Growth mindset people believe that they can develop their abilities through dedication and hard work. Dreams and potential are the starting point. A growth mindset perspective creates a love of learning and a resilience that is essential for great accomplishment.

    The ability to learn and learn fast is a super power that will propel your career.

    Here are some proven techniques to become a learning ninja and guarantee success in your life.

  • Introduction2:14

    The downloadable book with this lecture is a reduced and more graphical version of the book the accompanies Lecture 1.  Check it out. It will get you up to speed on the main concepts quickly and serves as a review of the first chapters of the entire book.  

  • The Tools and Techniques of Entrepreneurship2:32

    The tools and techniques of Entrepreneurship

    A distillation


    Say You Want a Revolution

    The front-end activities of starting a business enterprise have gone through a radical rethinking in the past decade. In the previous century the thinking was to apply the tools and techniques of business administration in a scaled down version.


    Lean Startup has developed a process that incorporates the scientific method in searching for a business model that matches customer needs with novel products and services.


    The scientific method has been so successful in creating progress and innovation, discovery and invention because it tests assumptions and guesses against reality and refines the guesses in the face of evidence.


    It is evidence based learning and revising and it works really, really well.

    A startup is not a mini-me version of an established company. A startup is a temporary organization searching for a sustainable business model. A startup’s goal is to evolve itself out of existence and become a company, like a caterpillar to a butterfly.


    This is a revolutionary conception of what it means to start an enterprise and what kind of mindset the entrepreneur needs to achieve success.


    We usually think of innovation as technology driven: bigger, faster, cheaper, smaller etc. The Lean Startup Methodology is a radical innovation but it’s an innovation in techniques and methods. It represents a paradigm shift in thinking.


    The Lean Startup Methodology is very powerful and has rapidly been adopted through Silicon Valley culture, government, military, and academia, both throughout the US and internationally. There are hundreds of accelerator programs based on Lean Startup all over the world.


    Replicants

    Everyone wants to replicate the incredible success of Silicon Valley as an engine of wealth generation, innovation, and economic development. Lean Startup is at the core of all those initiatives.


    Meat and Potatoes

    There are three core concepts of Lean Startup:

    · Business Model Development

    · Customer Development

    · Agile Development


    Business Model Development

    This part uses the Business Model Canvas and its nine aspects to organize the details any business idea into a readily graspable conception that can be analyzed and tested.

    In order to find a sustainable business model you need to achieve Product/Market Fit. This means that your product or service’s value proposition and feature set needs to address customer needs, wants, or desires. This brings us to the next two concepts: developing your product through interaction with potential customers.


    Customer Development

    No business plan survives initial contact with customers.

    This is the process were you talk to humans, gather data and information, analyze it and revise your value proposition relative to the feedback and evidence.


    Agile Development

    This is about developing products and services in an iterative way by starting with the basic feature set in a minimal viable product MVP and presenting that to customers and being prepared to continually go back to the drawing board until you hit upon the features that really meet a significant customer need or desire.


    Tools of the Trade

    The tools and techniques include:

    · Business Model Canvas

    · Minimal Viable Product

    · Customer Discovery and Validation


    Iterate, Pivot, or Persevere

    This is where you course correct based on the feedback you receive from potential customers. This is the process.

    These concepts work for any commercial venture not just high tech venture backed startups. A plumber, a nail salon, a barbershop, any business will benefit from this type of analysis, assessment, and action plan to reduce risk and increase the chances of success.

    Everyone can benefit from learning to employ these tools, techniques and methodology in formulating and executing on any practical idea or business conception. This is a great approach to adding rigor to anything you want to get out of your head and from ideation into the world where it can make an impact.


Requirements

  • There are no prerequisites for this course. This course is designed to help you think about the latest and greatest entrepreneurial thinking and the practices of creating startup enterprises in a methodical manner that reduces risk and increases the chances of success. If you have ever wanted to be your own boss and create a company and career around your ideas and dreams, then this course is for you! If you ever wondered about how they do it in Silicon Valley, this course if for you. If you want to make an impact in the world, solve pressing problems, create a lasting legacy, be rich and famous, then this course is definitely for you! These methods are relatively new and have evolved over the past couple of decades as startup culture has developed and taken root as the new way to success, riches and careers. To begin, I recommend taking a few minutes to explore the course site and get a feel for the material we’ll cover in each section
  • Learn the main concepts and tools of Entrepreneurship by an Award Winning MBA Professor, business consultant and MBA Graduate of the Ivy League Wharton School at the University of Pennsylvania, who is an experienced and seasoned entrepreneur. John Cousins has founded more than a dozen companies and taken two of these public in IPOs. These companies have been in numerous sectors including Life Sciences, Food Supply, Energy, Transportation, and Technology.

Description

Skills are the most valuable thing you can acquire in this lifetime because they keep compounding until the day you die.

The smartest people invest heavily in their education and skill development, recognizing that their human capital is their most marketable resource.

"In retrospect, I wish I had known more about the hazards and difficulties of [running] a business." -- George McGovern


After more than thirty years as an entrepreneur, I have learned from my successes and failures and those of many others that the boring stuff matters the most. Startup success is not a consequence of luck, good genes, or being in the right place at the right time. Instead, startup success can be engineered by following the proper process, which means it can be learned and taught.


Of course, luck and timing play essential roles, but the harder you work on your process, the more luck and timing you will experience.


Learn more about business, entrepreneurship, and building a successful company.

Accounting is the language of business.

The better you speak that language, the better you’ll be able to communicate with the locals.


I have found that learning is the most critical aspect of owning and running a business. Outworking the competition comes down to learning as much as possible, taking ideas from various sources, and taking note of crucial failures and successes.


Most people won’t put in the time to get a knowledge advantage, leaving the door open for the willing.

"This course is unique compared to the entrepreneurial courses l have done before. It is a step by step course, which is clearly explained, very easy to understand, very brief and very factual. Take this course and improve your entrepreneurial skills."

- Fred

"Another winner from John Cousins! Doing business in this day and age can be daunting, especially for those of us who are from "a different era". This author knows his stuff and shares it in such a way that informs, encourages and inspires." Liz K.


“Business is always evolving especially with advances in technology. Business and technology topics can be new and novel or difficult to understand. John has the ability to frame and present business topics in a way where the audience feels like they can quickly grasp concepts, define strategy, and begin to execute.”

"Simplicity is the end result of long, hard work; not the starting point." — Fredrick Maitland

Every successful business

(1) creates or provides something of value that

(2) other people want or need

(3) at a price they’re willing to pay, in a way that

(4) satisfies the purchaser’s needs and expectations and

(5) provides the business sufficient revenue to make it worthwhile for the owners to continue operation.


Why take this Course?

Learn to use strategic and idea generation tools that can help you get a handle on entrepreneurship and startup strategy and tactics.


Since you are here reading this, chances are you want to make something meaningful happen like start a business, be more successful and fulfilled, or make your mark on the universe.


It is also likely that a few things are holding you back from achieving your dreams:


Business Fear. The feeling that you don’t know much about business and could never start your own company or take more responsibility for your current situation. Better to maintain the status quo and stay within your comfort zone than to face the fear of the unknown.


Certificate Intimidation. The idea that business is super complicated is an area best left to highly trained elite experts. If you don't have an Ivy League MBA or similar expensive and time-consuming credentials, who are you to think you know what to do.


Imposter Syndrome. The gnawing fears that you're inadequate and already in over your head. It's only a matter of time before you're exposed to be a total "fraud" and "phony."


We don't rise to our expectations; we fall to the level of our knowledge.


Here is the good news, everyone has these unfounded fears, and you can quickly put an end to them. All you need to do is learn a few simple concepts that will change how you think about the way business works.


Once you have conquered your fears, you can do anything!


No matter who you are or what you are trying to accomplish, you're about to discover a practical new way of looking at business startups and entrepreneurship that will help you spend less time worrying about your fears and more time doing things that make a difference.

The tax law is a series of incentives for entrepreneurs and investors.

The tax laws favor entrepreneurs and investors. That’s because entrepreneurs and investors generally put money into the economy to produce rather than consume.

But, paying taxes is less expensive than failing at business. Be sure to get educated before you begin.

Start acting like an entrepreneur or an investor. That means the first thing you need to do is to increase your financial intelligence by investing in financial education.


Let's get started!


Can you truly run a business without a deep understanding of your financial numbers? The answer is a resounding no. Let's explore the potential pitfalls of this approach...


Imagine your business as a competitive sports team. Just as a coach needs to understand each player's strengths and the dynamics of the game to win, mastering your financial numbers is essential for driving your business to victory.


With my expertise in business and mathematics, I'm here to guide you in developing a winning financial strategy. Together, we'll unravel the intricacies of your finances, empowering you to make confident, informed decisions that drive your business forward.


Ready to make the leap?


Critical Strategies for Leveraging Financial Insights:

- Demystify Your Revenue Streams: Gain a precise understanding of how your business earns profit, much like knowing the strengths and weaknesses of your team. This knowledge of revenue inflows and associated costs will enhance profitability and operational efficiency.

- Focus on Gross Profit: Recognize that gross profit is more than a number; it's the backbone of your business, supporting all other activities and facilitating future planning and investments, just as a strong defense supports a winning team.

- Smart Allocation of Budgets: Use your understanding of gross profit to allocate funds to critical expenses like rent and payroll intelligently, ensuring they support rather than hinder your growth. It's like strategizing your resources to strengthen the key players in your team.

- Strategic Marketing Investment: Learn the art of budgeting for marketing. Determine the optimal amount to invest in attracting new customers, which is crucial for expanding your market reach without compromising operational funds, similar to how a coach invests in training to improve the team's performance.

- Utilize Numbers to Propel Growth: Move beyond maintenance; use financial insights strategically to drive your business to new heights. Armed with this knowledge, you'll make informed decisions that enhance growth and enable seizing new opportunities, much like a coach uses game statistics to refine strategies and achieve victories.


Let's use these insights to sustain and significantly amplify our business success. Let's win together!


I encourage you to take this course. But if you decide not to, please take another class, or read a book.


To know what you don’t know is power. To ask and learn what you don’t know is a superpower.


Investing in learning makes you better at earning.

Who this course is for:

  • Anyone interested in learning a skillset that will make you more valuable at your job, help you start something on the side, or let you quit your job and start your own business. We can no longer rely on companies to employ us for our entire career. We need to develop new skill sets to navigate the disruption that is coming from Artificial Intelligence, Robotics, Automation, and Machine Learning. Entrepreneurial thinking is a matter of survival as well as a path to success. We ignore it at our peril.
  • If you are thinking about an MBA or are enrolled in a program and are preparing to take entrepreneurial or strategy courses, this course will prepare you for excelling in your program.
  • If you have ever wanted to be your own boss and create a company and career around your ideas and dreams, then this course is for you! If you ever wondered about how they do it in Silicon Valley, this course if for you. If you want to make an impact in the world, solve pressing problems, create a lasting legacy, be rich and famous, then this course is definitely for you!
  • If you have a technical background as an engineer or computer programmer and are thinking about starting a company in order to commercialize your product and service ideas, this course will give you the skills you need to understand how to approach developing products, customer discovery, startup funding, and much more.