Startup PR: Getting Press on a Tight Budget
What you'll learn
- In this course, you will learn how to perfect your startup's pitch and effectively communicate with the press.
- By the end of the course, you will have the tools and knowledge needed to catch the attention of almost any journalist you're attempting to reach.
- No previous public relations experience is required and all materials, tools, or services referenced will be supplied or easily found on the Internet.
Join tech journalist Erica Swallow for an overview of public relations strategies to interact with journalists and ultimately gain press for your startup.
You'll learn the basics of public relations strategies for startups, including how to engage and build relationships with the media, how to craft an amazing pitch, what "exclusive" and "embargo" mean, which assets are useful for journalists, what not to do, and a boatload more.
This class will also include a number of case studies from recent pitches that Erica has received from fledgling startups. She will show you a behind-the-scenes look at how she was pitched and how each pitch panned out.
After taking this course, students should understand the basics of public relations strategies and engaging the press and be on their way to coverage!
Who this course is for:
- Startup Employees
- Public Relations Rookies
Erica Swallow is a status quo wrecker and technology entrepreneur. Her thoughts have been published in Forbes, Fortune, and The Wall Street Journal, among others, and she has been identified as an international thought-leader, as well, having spoken about her work at industry-shaping conferences, including SXSW, Web Summit, and WOMMA Summit.
Erica previously served as the director of community for tech startup Contently, where she managed online and offline community building. She also previously managed the highly successful supported content program for tech news site Mashable and assisted in developing and implementing the social media marketing strategy for The New York Times. Beyond her roles at these organizations, Erica has worked on a number of high-energy projects with teams at TechStars, WeHostels, Saatchi & Saatchi, and New York University, and is the co-founder of peer-to-peer delivery app, Deliverish.
Erica will soon hold an M.B.A. from the MIT Sloan School of Management (expected June 2015) and holds a B.S. in marketing and international business from New York University's Leonard N. Stern School of Business. She is passionate about the future of education and work and will soon be embarking on the next chapter of her life: Solving America's biggest challenge… it's education system.