Startup Essentials: Become an Entrepreneur!
4.1 (23 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
110 students enrolled

Startup Essentials: Become an Entrepreneur!

Previously taught at the University of Pennsylvania's Wharton school.
4.1 (23 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
110 students enrolled
Created by Jason Sherman
Last updated 5/2017
English
English [Auto]
Current price: $34.99 Original price: $49.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • 22 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • How to validate your idea
  • How to figure out your target market
  • How to use data to drive your decisions
  • How to choose your cofounders & team
  • What to look for in mentors or advisors
  • The legal documentation you will need
  • How to build a Minimum Viable Product
  • How to have a successful Beta Launch
  • How and why you should use Analytics
  • How to craft a story to pitch investors
  • How to monetize your platform
  • How to choose and seek out investors
  • How to scale your company
  • How to drive user engagement
  • The proper way to engage the press & media
  • How and when to pivot your company
  • How to approach various funding sources
  • How to become an expert in anything
  • Ways to improve your life and reach your goals
Requirements
  • Basic knowledge on how to use social media and google drive
  • The desire to start a company!
Description

If you are new to entrepreneurship and are ready to bootstrap your first startup, or have already created a business and want to learn how to get to the next level without spending a lot of time and money, then this is the course for you!

As you go through each chapter and validate your idea, I'll help you figure out your target market and then use data to drive your decisions. This way you won't make the mistake of doing what YOU think is right. You want the market to tell you what is right.

After putting together a team of brilliant entrepreneurs, mentors and advisors, I'll explain the legal documentation you'll need to protect your company.  Then I'll show you how to build a Minimum Viable Product. Once it's built, I will teach you how to have a successful Beta Launch and properly use Analytics to study the outcome.

Storytelling is one of the most important things to learn when pitching investors, so I will show you how to craft a story. You will learn how to overcome your fears in public speaking!

Investors typically fund companies that show signs of revenue, so I will not only teach you how to monetize your platform, but also how to choose and seek out investors. They want to see that their funding will help you scale your company, and that you know how to drive user engagement. So I will teach you these important pieces as well as how to engage the press & media to get your name out there.

Lastly, I'll give you some insights on how and when to pivot your company, how to approach various funding sources , and of course how to become an expert in anything!

Originally taught and created by Jason Sherman for the University of Pennsylvania's Wharton school of business, this course is now open to the public by Jason.

This course is based on Jason's entrepreneurship guidebook "Strap on your Boots".  It's available on Amazon, Barnes & Noble, and other bookstores around the world. So I encourage you to pick up a copy to use during the course.

Also, don’t forget to subscribe to my podcast of the same name Strap on your Boots on iTunes, Google Play, Spotify, and most other podcast platforms.

Who this course is for:
  • Anyone who wants to become an entrepreneur and build a startup
  • Anyone who has built a product and wants to learn more
  • First time entrepreneurs
Course content
Expand all 77 lectures 03:02:02
+ Ideation
6 lectures 18:05
Intro to Ideation
01:06
Surveys Rule!
07:39
Lean Canvas
02:18
Research the Market
03:01
Build a Better Mousetrap & Resources
02:07
+ Team Building
3 lectures 09:05
Choosing Cofounders
02:40
Challenging New Team Members
05:28
+ Legal Documentation
4 lectures 15:12
Cross your T's and dot your I's
07:23
Equity & Stock Options
04:08
Board of Directors & Advisors
02:39
+ Minimum Viable Product
12 lectures 35:22
Intro to MVP
01:47
SCRUM & Task Management
03:35
Needs vs. Wants
01:48
Visualization, Flowcharts, Whiteboard, Workflow, etc.
03:38
Leverage Open Source Technology
03:51
Deciding on a Tech Stack
02:46
API's & SDK's
02:38
Research UI/UX
01:38
Crowdfunding
01:32
Name, Brand, Logo
04:58
Shortcuts to MVP
04:38
+ Beta Launch
6 lectures 16:47
Press releases
03:21
Blogging & social media
05:32
Q & A for the public
01:21
Promo video
01:38
Resources
03:54
+ Analytics
4 lectures 10:47
Metrics
01:18
Google Analytics
03:36
User Acquisition Funnel
05:20
+ Your Pitch
5 lectures 10:56
Intro to Your Pitch
00:16
Inspiration for Your Pitch
03:06
Elements of a Great Pitch
03:04
Pitch Tips
01:27
Instamour Example Pitch
03:03
+ Fundraising
10 lectures 16:42
Intro to Fundraising
00:32
Pitch Deck
01:23
Q & A from Investors
00:58
No versus Yes
00:46
Types of Investors
02:13
Tips to Land an Investor
04:18
Due Diligence
02:13
Term Sheets
01:42
Resources
01:20
+ Scaling
7 lectures 23:35
Catering to a large audience
04:33
Storage, speed, and security
02:50
Growth Hacking
09:45
Partnerships
01:13
More fundraising
02:28
Acquisition or growth?
01:46