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Business Entrepreneurship Entrepreneurship Fundamentals

Startup Essentials: Become an Entrepreneur!

Previously taught at the University of Pennsylvania's Wharton school.
Rating: 4.2 out of 54.2 (24 ratings)
116 students
Created by Jason Sherman
Last updated 2/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • How to validate your idea
  • How to figure out your target market
  • How to use data to drive your decisions
  • How to choose your cofounders & team
  • What to look for in mentors or advisors
  • The legal documentation you will need
  • How to build a Minimum Viable Product
  • How to have a successful Beta Launch
  • How and why you should use Analytics
  • How to craft a story to pitch investors
  • How to monetize your platform
  • How to choose and seek out investors
  • How to scale your company
  • How to drive user engagement
  • The proper way to engage the press & media
  • How and when to pivot your company
  • How to approach various funding sources
  • How to become an expert in anything
  • Ways to improve your life and reach your goals

Requirements

  • Basic knowledge on how to use social media and google drive
  • The desire to start a company!

Description

If you are new to entrepreneurship and are ready to bootstrap your first startup, or have already created a business and want to learn how to get to the next level without spending a lot of time and money, then this is the course for you!

As you go through each chapter and validate your idea, I'll help you figure out your target market and then use data to drive your decisions. This way you won't make the mistake of doing what YOU think is right. You want the market to tell you what is right.

After putting together a team of brilliant entrepreneurs, mentors and advisors, I'll explain the legal documentation you'll need to protect your company.  Then I'll show you how to build a Minimum Viable Product. Once it's built, I will teach you how to have a successful Beta Launch and properly use Analytics to study the outcome.

Storytelling is one of the most important things to learn when pitching investors, so I will show you how to craft a story. You will learn how to overcome your fears in public speaking!

Investors typically fund companies that show signs of revenue, so I will not only teach you how to monetize your platform, but also how to choose and seek out investors. They want to see that their funding will help you scale your company, and that you know how to drive user engagement. So I will teach you these important pieces as well as how to engage the press & media to get your name out there.

Lastly, I'll give you some insights on how and when to pivot your company, how to approach various funding sources , and of course how to become an expert in anything!

Originally taught and created by Jason Sherman for the University of Pennsylvania's Wharton school of business, this course is now open to the public by Jason.

This course is based on Jason's entrepreneurship guidebook "Strap on your Boots".  It's available on Amazon, Barnes & Noble, and other bookstores around the world. So I encourage you to pick up a copy to use during the course.

Also, don’t forget to subscribe to my podcast of the same name Strap on your Boots on iTunes, Google Play, Spotify, and most other podcast platforms.

Who this course is for:

  • Anyone who wants to become an entrepreneur and build a startup
  • Anyone who has built a product and wants to learn more
  • First time entrepreneurs

Featured review

Roberto Hernandez
Roberto Hernandez
158 courses
40 reviews
Rating: 5.0 out of 5a year ago
This is a fantastic quick 1-2 day consolidated startup essentials road map. I could have searched for other internet resources, but this course talked to me to step out again with an entrepreneur spirit and never give up. "Never forget your Dreams". I enjoyed it and will be reviewing it again and referencing each section, as I plan, make my lists, and execute each step on my startups. Thank you.

Course content

11 sections • 77 lectures • 3h 2m total length

  • Preview01:01
  • Before we begin
    02:19

  • Intro to Ideation
    01:06
  • Preview01:54
  • Surveys Rule!
    07:39
  • Lean Canvas
    02:18
  • Research the Market
    03:01
  • Build a Better Mousetrap & Resources
    02:07

  • Preview00:57
  • Choosing Cofounders
    02:40
  • Challenging New Team Members
    05:28

  • Preview01:02
  • Cross your T's and dot your I's
    07:23
  • Equity & Stock Options
    04:08
  • Board of Directors & Advisors
    02:39

  • Intro to MVP
    01:47
  • Preview02:33
  • SCRUM & Task Management
    03:35
  • Needs vs. Wants
    01:48
  • Visualization, Flowcharts, Whiteboard, Workflow, etc.
    03:38
  • Leverage Open Source Technology
    03:51
  • Deciding on a Tech Stack
    02:46
  • API's & SDK's
    02:38
  • Research UI/UX
    01:38
  • Crowdfunding
    01:32
  • Name, Brand, Logo
    04:58
  • Shortcuts to MVP
    04:38

  • Preview01:01
  • Press releases
    03:21
  • Blogging & social media
    05:32
  • Q & A for the public
    01:21
  • Promo video
    01:38
  • Resources
    03:54

  • Preview00:33
  • Metrics
    01:18
  • Google Analytics
    03:36
  • User Acquisition Funnel
    05:20

  • Intro to Your Pitch
    00:16
  • Inspiration for Your Pitch
    03:06
  • Elements of a Great Pitch
    03:04
  • Pitch Tips
    01:27
  • Instamour Example Pitch
    03:03

  • Intro to Fundraising
    00:32
  • Preview01:17
  • Pitch Deck
    01:23
  • Q & A from Investors
    00:58
  • No versus Yes
    00:46
  • Types of Investors
    02:13
  • Tips to Land an Investor
    04:18
  • Due Diligence
    02:13
  • Term Sheets
    01:42
  • Resources
    01:20

  • Preview01:00
  • Catering to a large audience
    04:33
  • Storage, speed, and security
    02:50
  • Growth Hacking
    09:45
  • Partnerships
    01:13
  • More fundraising
    02:28
  • Acquisition or growth?
    01:46

Instructor

Jason Sherman
Successful entrepreneur, Award Winning Filmmaker, Techie
Jason Sherman
  • 4.2 Instructor Rating
  • 24 Reviews
  • 116 Students
  • 1 Course

Jason Sherman is a successful entrepreneur, award winning filmmaker, published author, tech startup expert, and journalist. He has been featured by several media outlets including the Wall Street Journal, USA Today, The Verge, and ABC News. Jason is fluent in Spanish, is a classically trained violinist, and was a featured speaker on FOX’s Futurist TV Show: Xploration Earth 2050.

Jason runs a web and mobile dev shop and film studio from Philadelphia, Pennsylvania. He gives guest lectures at area universities, and regularly supports hackathons or tech events as a mentor and judge.

His methodologies on entrepreneurship and data driven decisions are his main source of education to those he helps all around the world. His startup book Strap on your Boots is the culmination of his life’s work to help other entrepreneurs succeed and is the focus of this class: Startup Essentials. He originally taught the course as a guest lecturer at area universities, including the Wharton School of Business and now the course is available online for students on Udemy.

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