Digital Marketing Course: Get Digital Marketing Certificate

Explore WordPress, an open source, free drag-and-drop platform to create blogs and business sites without coding, install on your domain, and manage themes, plugins, and payments.

Learn the meaning of domain and web hosting, why your site needs hosting to store videos and images, and how a domain names your online business.

Discover how to set up hosting for your website, choose the right plan, secure a free domain, install WordPress in one click, and apply discounts for startups.

Acquire a domain, install an SSL certificate, and set up WordPress by watching four instructional videos to complete basic settings.

Explore WordPress tour and website creation by navigating the dashboard, managing posts, pages, media, and plugins, then customize with themes, templates, and menus for an ecommerce site.

Learn to set up and manage a WooCommerce store within WordPress, including adding products, editing details, organizing categories, managing inventory, and configuring coupons, shipping, and payments.

Design a mobile-friendly website without coding using drag-and-drop tools, customize sections, embed videos, feature testimonials, and create blogs to boost traffic and conversions.

Master building a website with Elementor by creating a subdomain, installing WordPress, and using drag and drop to craft mobile friendly sites with sections, blogs, videos, and calls to action.

Learn to build and organize pages, set a homepage, publish updates, and customize a blog, about us, and contact pages for a cohesive online business site.

Install and activate a WordPress theme to improve site design, manage themes under appearance, search for options, and customize headers and footers for a responsive, polished website.

Disable the flexbox container in Elementor settings and save changes to restore the inner section and prevent layout issues from updates.

Design and customize web pages using Elementor by adding sections, elements, headings, images, and videos, and leverage templates to build a professional online business site.

Discover the lifetime plan that grants access to all quizzes and monthly free courses via academy dot com or Bing Commerce Hub, and follow Instagram, Facebook, and YouTube for updates.

Design and customize testimonial sections in Elementor 3 using templates, import testimonials, insert names and titles, and tailor colors, typography, and buttons to drive engagement with no coding required.

Learn to test and optimize a startup landing page across mobile and tablet views using responsive mode, then customize typography, headings, descriptions, margins, and alignment without affecting desktop.

Build a custom website header using plugins and shortcodes, add a logo and navigation menu, configure header sections and links for home, blog, about, and contact, with mobile preview.

Explore how to build a no-code website using blocks and elements, featuring a blogging site, e-commerce store, online courses, ads, coupons, and testimonials, with home, menus, and media sections.

Understand how a homepage acts as your site's base, representing your business, and how to create purpose-driven landing pages for campaigns and email marketing.

Discover seo types and practical steps to boost rankings on Google and Yahoo. Apply keyword research, on-page optimization, long-form engaging content, fast site speed, optimized images and videos, and linking.

Explore how domain authority and backlinks boost your site’s ranking with the Yoast SEO plugin, on-page optimization, and keyword strategies for a real online business.

Identify profitable keywords with Google's free tools, targeting 1,000–10,000 monthly searches and low to medium competition to guide your blog topics. Research, compare competitors, and craft optimized posts.

Optimize titles, descriptions, and keywords. Compress images, boost page speed, use clear headings, and build internal and external links for engaging long-form content.

Boost your startup site's visibility by guest posting, influencer outreach, and external signals, while ensuring on-site control, mobile optimization, and proper sitemap and certificate setup for Google indexing.

Discover how to generate free traffic for your blog by using Google to find questions and publish clear blog answers that fit your digital marketing topic.

Learn the basics of email marketing by collecting potential client emails, writing and sending emails, and using forms and landing pages to capture email addresses.

Learn how to set up Mailchimp, create audiences, configure sign-up forms and subscriber emails, and customize sender names and notifications for your newsletter campaigns.

Learn to create professional email accounts and templates within posting, manage domains and mail hosting, and customize campaign templates for effective digital marketing.

Learn how to connect your website to Mailchimp, capture email signups, and sync team access by installing and activating a WordPress plugin to integrate newsletter signups with your site.

Create forms to collect emails and set up popups on your site, customize colors and placement, embed using shortcodes, and connect with email marketing integrations to grow your audience.

Reuse a form to create a landing page and capture subscribers for email marketing. Build beautiful landing pages from templates, add headings, images, and videos, and design your shortcode-driven elements.

Learn to create, customize, and send email campaigns to your audience, including plaintext and regular emails, with domain verification and automated messages triggered after subscription.

Learn to set up ecommerce email marketing campaigns, including thank you emails with coupons, cart abandonment reminders, and automated newsletters through plugins and templates.

Craft effective email marketing by delivering clear value, writing compelling subject lines and stories, avoiding spam and promotions, and driving sales through urgency and customer-focused benefits.

Explore affiliate concepts by joining marketing programs, promoting links or coupons, and earning commissions when others purchase through your referral across online businesses.

Identify top businesses in your niche, search for their affiliate programs, and sign up on company sites like Amazon or Flipkart, using hosting and email marketing programs as options.

Identify affiliate programs that offer high commissions, prioritize recurring lifetime payouts, and weigh digital products and services over physical products to maximize long-term income.

Learn how to promote affiliate links using email lists, social media ads, and free content, with step-by-step video, blog, and tutorial strategies that drive commissions.

Learn how to get affiliate program approval by adding four essential pages: privacy policy, terms of use, disclosure, and affiliate disclosure, and use online generators to create them.

Put affiliate links and display required pages on your site by editing appearance menus, adding disclosure, privacy policy, and terms of use, and linking them from custom links.

Promote affiliates through blogs and product listings by linking to Amazon and other programs with defined categories, images, and compelling descriptions.

Create and maintain an affiliate program record in Excel, listing name, type, payment model, payment method, promotions, and links, then track earnings and bank or PayPal details.

Build your own affiliate system for your online business, managing commissions, coupons, and offers. Integrate plugins and banners to recruit marketers, track referrals, and payments on your website.

Learn how to set up Google Ads accounts in expert mode, create campaigns, groups, and extensions, and optimize for sales, leads, traffic, app installs, and impressions.

Explore campaign types in Google Ads, including search, display, shopping, video, and discovery, and how they drive sales and brand goals.

Explore the Google ads structure by building unlimited campaigns and ad groups, defining goals, location, language, and keywords, then design targeted ads for each group.

Explore keyword types such as broad, modified broad, phrase, and exact matches, and learn to use negative keywords and ad extensions to optimize digital marketing campaigns.

Use Google keyword planner to research keywords and group them into campaigns. Forecast search volumes and competition to optimize email marketing campaigns.

Explore how to configure campaign types—search, display, video, and shopping—aligning goals, audiences, placements, budgets, and online inventory, with steps for ad creation and optimization using Google AI.

Learn how conversion tracking measures goals like sign-ups and purchases, and how to set up conversions in Google ads. Explore remarketing to re-engage visitors and optimize campaigns.

Explore automated bidding strategies in Google Ads, including maximize conversion, maximize clicks, maximize conversion value, target impression share, and portfolio strategies, with guidance on budgets and targets.

Discover how Facebook ads drive online business goals by choosing campaign objectives—awareness, consideration, and conversion—with options like brand awareness, reach, engagement, traffic, leads, messages, and catalog sales.

Discover how to structure Facebook ads with cpc and cpm bidding, and how to use the Facebook business suite and ads manager to create unlimited campaigns, ad groups, and ads.

Create and optimize Facebook ad campaigns from naming campaigns, setting budgets and bidding, to defining audiences, placements, and creatives, then publish and monitor performance.

Connect your Facebook pixel to your website using Google Tag Manager, then integrate it with your WordPress site and event manager, with a 24-hour wait.

Learn conversion tracking by building landing pages with email forms, guiding visitors to the thank-you page, and using Facebook and Google analytics to measure signups and purchases.

Create Facebook custom audiences to retarget landing page visitors who didn’t convert, then use lookalike audiences and source audiences from video views, page visits, and website activity.

Explore free courses on Kuku courses, where you can watch and learn without signup or fees, with additional paid options and a simple access path.

Explore how ChatGPT powers digital marketing by writing SEO-optimized blogs, ad copy, and content. Learn prompts and prompt engineering to craft effective ads and blog content.