Break into Product Management: The Startup & Scale-up Way

Startups & scale-ups tend to have a unique and quite often reactive focus on customer feedback. Understand how that impacts Product Management and how to deal with it.

Understand how startups are resourced, how they think about growth and the usually chaotic decision making process.

How to stay on top of rapidly evolving customer needs and pain points.

How to find ideas and focus on the best ones

Every business loves making customer personas but never utilises them, understand a better approach for customer personas.

To build a cohesive product, you need to be able to set goals. Learn to how to create goals that drive growth and shape your product properly.

1. Learn how to maximise for ROI when you have limited resources.

2. Understand Product backlogs and your responsibilities about them

Product Roadmaps are largely broken in most businesses, in this section we'll discuss an alternative roadmapping method that you can successfully apply in a rapidly changing environment.

Understand the end-to-end product development process that most software businesses follow, and product's role in it.

We break down every step of the product development process.

Product Managers are the custodians of requirements and scope in the development cycle. Understand how best to manage requirements and scope in order to effectively deliver an outcome.

Minimum Viable Products are largely misunderstood by most people and much like product management, there is no clear definition of MVP. This lecture takes a practical look at MVPs and how best to determine one for your business.

Product Managers work with a variety of stakeholders, learn some techniques for engaging with them effectively.

Understand the steps leading up to the product launch and the things to watch out for.

Product Management works hand-in-hand with Marketing to launch a Product. But unless you understand value propositions, positioning and the marketing mix, you cannot collaborate effectively. This lecture clarifies everything you need to know.

1. We'll talk about some common types of tools you need to know

2. We'll touch upon analytics but more importantly talk about how to find the right metrics to measure to deliver with commercial impact

3. Understand experimentation

We'll demystify essential engineering jargon

1. Understand what it takes to say 'No' to ideas

2. Understand the implications of saying 'Yes'

3. How to peel the "problem onion"

The CEO is perhaps the single biggest stakeholder for product managers. Learn how product management supports the CEO in every step of the business lifecycle.

Learn some techniques that allow you to effectively partner with your CEO, to foster a relationship of trust.

1. Understand how growth teams work and the role of product management

2. Learn about the pirate metrics (AARRR)

3. Uncover what product managers do as part of Acquisition & Activation

Uncover what product managers do to drive Retention, Referrals and Revenue