Craft Business Power: Online Selling For Artists And Makers
What you'll learn
- Create a realistic set of business goals for their craft or artisan business
- Create and refine a brand strategy
- Understand the product strategy options available and how to create a solid product plan
- Create a pricing strategy for your new business
- Learn where to sell online including your own site as well as online marketplaces
- Explore promotional strategies including email marketing, social media, and paid ad options
- Learn growth strategies that will help expand your startup from the kitchen table to a thriving 'real' business
Requirements
- No prior knowledge is needed
- Expertise in your craft or tradeskill is necessary before taking this class.
Description
This is the companion video series to the Craft Business Power book (available on Amazon).
Home based craft businesses are enabling thousands of families to enjoy additional income. It has never been easier to start a craft business. But how do you sell your art or craft products in the age of Amazon? How do you use the Internet to find and serve high-quality customers?
In Craft Business Power the founders of Liberty Jane Clothing share their journey to build a profitable online craft business. They've sold several million dollars of products online and they outline a 15 day plan for launching a profitable craft business that is easy to follow, filled with practical advice, and proven to work.
About The Instructor: In this course the instructor shares insider tips, techniques, short-cuts and hard-won lessons acquired as they personally set up and built Liberty Jane® and Pixie Faire®.
How Is This Course Different? This course includes analysis, opinions, techniques, short-cuts, and tips from the instructor that you won't find anywhere else.
Who Is This Course Designed For? Although everyone is welcome, this course is designed for makers, crafters, artists and private labelers (who are just starting out), more than anyone else. It will help them design a brand, clarify their product and pricing strategy - and learn to sell online. Students should have a basic understanding of business and a willingness to learn and grow. They should also have the time, patience, and willingness to implement the lessons and details taught in this course. Students should already have a product, or at least a product idea.
You May Find This Course Too Basic If... If you already have a brand, product strategy, social media plan, and ongoing business income. This course is designed as a guide for beginners that intermediate or advanced students might enjoy too. Additionally, if you are trying to bring an existing successful business online, you may find this course too basic because we spend a lot of time on goal setting, branding, product strategy, and pricing.
Who this course is for:
- This course is designed for artisans, crafters, and makers who want to launch a craft business.
- Private labeler product makers who need to create and launch a brand will also find value in this course
- Craft sellers who currently sell offline and want to sell online might also find this helpful.
Instructor
- 4.3 Instructor Rating
- 3,179 Reviews
- 43,821 Students
- 10 Courses
Jason is an e-commerce expert from Seattle running his own companies, consulting with others, and teaching even more.
Before becoming a full-time online entrepreneur, Miles was Senior Vice President of Marketing, Fundraising, and HR at Northwest University in the Seattle area.
Online Selling: In 2008 Miles started his online selling efforts with his wife at their kitchen table using eBay. In 2013 they launched Pixie Faire in the sewing niche. It is now the Internet's largest doll clothes pattern marketplace with over 100 designers and over 3.3 million patterns downloaded.
Pixie Faire has been featured by Shopify as a case studies on their blog. The article, "How One Couple Is Making $600,000 A Year Selling Digital Goods" has been a reader favorite for many years. Based on worldwide site traffic Pixie Faire is frequently in the top 1% of all Shopify sites, out of over one million.
He is a founder or investor in a growing number of e-commerce businesses including most notably, The Happy Gardening Life, an Instagram Influencer in the gardening niche.
Coaching and Consulting: His coaching company is helping smart entrepreneurs from around the world make the leap from Amazon to Shopify.
Teaching: He is the author of three bestselling books, Pinterest Power, Instagram Power, and Youtube Marketing Power, all available in bookstores worldwide and published with McGraw Hill. He teaches Online Marketing as an Adjunct Professor at Northwest University in Seattle, and he's the most popular e-commerce instructor on Udemy.
Jason holds a graduate degree in Business Administration and an undergraduate degree in Organizational Management and Biblical Studies.
His work has been featured in Forbes, The Huffington Post, Wharton Magazine (of the University Of Pennsylvania School Of Business), IBM's Connect Chat, CNET, MSN's Business On Main, Social Media Examiner, Profnet, PRNewswire, and other premiere publications.
Sew Powerful: Jason and his wife also co-founded Sew Powerful, a charity designed to combat extreme poverty in Lusaka Zambia by creating jobs for adults that focus on making purposeful products - items designed to enhance children's academic success. Things like school uniforms, reusable feminine hygiene pads and soap. They also co-founded the 3 Esthers Farm just outside Lusaka with the mission of providing farm fresh food to the hungry children of Lusaka.
He's sold millions online, but he's most passionate about helping people. Creating purpose beyond profit and economic power to change lives for the better.