Craft Business Power: Online Selling For Artists And Makers
4.2 (95 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
580 students enrolled

Craft Business Power: Online Selling For Artists And Makers

Secrets Of A Successful Home-Based Craft Business | How To Start And Grow Your Craft Business In The Age Of Amazon
4.2 (95 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
580 students enrolled
Created by Jason Miles
Last updated 7/2016
English [Auto-generated]
Current price: $65.99 Original price: $94.99 Discount: 31% off
5 hours left at this price!
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This course includes
  • 1.5 hours on-demand video
  • 14 articles
  • 14 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Create a realistic set of business goals for their craft or artisan business
  • Create and refine a brand strategy
  • Understand the product strategy options available and how to create a solid product plan
  • Create a pricing strategy for your new business
  • Learn where to sell online including your own site as well as online marketplaces
  • Explore promotional strategies including email marketing, social media, and paid ad options
  • Learn growth strategies that will help expand your startup from the kitchen table to a thriving 'real' business
  • No prior knowledge is needed
  • Expertise in your craft or tradeskill is necessary before taking this class.

This is the companion video series to the Craft Business Power book (available on Amazon).

Home based craft businesses are enabling thousands of families to enjoy additional income. It has never been easier to start a craft business. But how do you sell your art or craft products in the age of Amazon? How do you use the Internet to find and serve high-quality customers?

In Craft Business Power the founders of Liberty Jane Clothing share their journey to build a profitable online craft business. They've sold several million dollars of products online and they outline a 15 day plan for launching a profitable craft business that is easy to follow, filled with practical advice, and proven to work.

About The Instructor: In this course the instructor shares insider tips, techniques, short-cuts and hard-won lessons acquired as they personally set up and built Liberty Jane® and Pixie Faire®. 

How Is This Course Different? This course includes analysis, opinions, techniques, short-cuts, and tips from the instructor that you won't find anywhere else. 

Who Is This Course Designed For? Although everyone is welcome, this course is designed  for makers, crafters, artists and private labelers (who are just starting out), more than anyone else. It will help them design a brand, clarify their product and pricing strategy - and learn to sell online. Students should have a basic understanding of business and a willingness to learn and grow. They should also have the time, patience, and willingness to implement the lessons and details taught in this course. Students should already have a product, or at least a product idea. 

You May Find This Course Too Basic If... If you already have a brand, product strategy, social media plan, and ongoing business income. This course is designed as a guide for beginners that intermediate or advanced students might enjoy too. Additionally, if you are trying to bring an existing successful business online, you may find this course too basic because we spend a lot of time on goal setting, branding, product strategy, and pricing.

Who this course is for:
  • This course is designed for artisans, crafters, and makers who want to launch a craft business.
  • Private labeler product makers who need to create and launch a brand will also find value in this course
  • Craft sellers who currently sell offline and want to sell online might also find this helpful.
Course content
Expand all 34 lectures 01:33:10
+ Establishing Your Business Goals
6 lectures 11:17

An Introduction To Business Goal Setting.

Business Goal Setting Introduction From Nietzche To Covey

3 Types Of Business Goals Explained.

Business Goal Setting 3 Types Of Goals

A look at the interesting work of Professor Robert Ronstadt and the Corridor Principle he made famous.

The Corridor Principle

The Goal Setting Chapters - Companion Guide.

The Goalsetting Guidebook

A Goal Setting Audit Exercise.

The Goal Audit Exercise
The Goal Setting Exercise
+ Entrepreneurial Branding Strategies
8 lectures 18:58

An introduction to business brand building.

Introduction To Branding Beyond The Logo

A review of the work of Jon Ward and his visible and invisible elements of a brand concept.

Preview 05:13

8 Brand Naming Strategies.

8 Brand Naming Methods That Are Proven To Work Well

Use this checklist to ensure you can fully control and use your new business name.

The Brand Naming Checklist To Ensure You Can Use Your Name

Guidance on how to get a professional logo made on any budget.

How To Get A Professional Logo

In this video from one of my college courses I review the concept of brand archetypes and share examples.

Bonus: An Introduction To Brand Archetypes

The Branding Chapters - Companion Guide.

The Branding Guidebook

A checklist for brand builders.

The Brand Builders Checklist
+ Product Workshop
6 lectures 12:02

An introduction to product strategy with a review of Paul Hawken's work.

An Introduction To Product Strategy And 8 Methods For Creating New Products

An example of product strategy success - Mike Kittridge and his Yankee Candle brand.

Example: Mike Kittridge And Yankee Candle

A review of the Blue Ocean product strategy method.

The Blue Ocean Method Of Product Strategy

A review of how Chuck Williams created William Sonoma.

Example: Chuck Williams And William Sonoma

An overview and examples of the Integrated Product Suite method of product creation.

The Integrated Product Suite Concept
The Product Strategy Guidebook
+ Price Workshop
2 lectures 11:47

The full pricing workshop lecture as one long video.

The Pricing Workshop

The Pricing Chapter - Companion Guide.

The Pricing Guidebook
+ Placement, Distribution and Platforms
4 lectures 11:01

The full places and platforms video as one long presentation.

The Placement Workshop

The places and markets companion guide.

The Placement (or Distribution) Guidebook

The platform evaluation exercise.

The Platform Evaluation Exercise

The platform stacking calculator worksheet.

The Platform Stacking Calculator Worksheet
+ Promotion, how to get the word out about your products and brand
4 lectures 08:36

The full promotion workshop as one long video.

Promotion Workshop

The promotion companion guidebook

The Promotion Guidebook

The traffic from promotions estimator.

The Traffic From Promotions Estimator Exercise

The traffic planning 12 month planner.

The Traffic Planning 12-Month Exercise
+ Growth Strategies For Your Small Business
2 lectures 10:59

The full growth strategies workshop as one long video.

Growth Strategies

The business systems exercise.

The Business Systems Exercise