
Define a business model as a framework for creating value by delivering products and driving sales, and cover value creation, delivery, capture, revenue models, customer acquisition cost, and lifetime value.
Explore frameworks for business model innovation, mapping customer segments, value propositions, processes, and profit models. Learn how to design channels, pricing, frequency, and ARPU to build faster, cheaper, better offerings.
Explore the difference between a business model and a business plan, and learn how the business model canvas summarizes key elements like customer segments, channels, and revenue streams.
Learn to map any business on a single-page business model canvas, detailing nine different building blocks—customer segments, value proposition, channels, relationships, revenue streams, resources, partners, activities, and costs.
Learn to fill a business model canvas by defining customer segments, value proposition, channels, relationships, and revenue streams, then identify key resources, partners, activities, and cost structures with practical examples.
Explore Uber's business model canvas as a two-sided platform connecting riders and drivers via app and website, delivering convenience, affordability, reliable income, and a 10-20% revenue share.
Create a business model canvas for a company like Netflix, then verify your work against the provided Netflix and Reddit canvases.
Create value by facilitating transactions between buyers and sellers and taking a share. Asset-light models with zero marginal cost and network effects power Airbnb, Uber, and Amazon.
Explore the marketplace business model, from online platforms like Amazon to light and managed marketplaces, and learn how they balance supply and demand, facilitate transactions, and build trust.
Explore how online marketplaces balance supply and demand, implement dynamic pricing, and optimize recommendations, liquidity, and trust to drive growth and conversion.
Explore the aggregator business model, where platforms like Airbnb and Uber aggregate offerings under a single brand to connect customers with providers, using dynamic pricing and ratings.
Compare aggregator and marketplace models, highlighting branding, industry scope, quality standards, pricing, terms, and responsibility with examples like Amazon marketplace, Uber, and Airbnb.
Reinvent a traditional beauty salon as a platform by comparing pipeline, listing fees, two-sided, and multi-sided models. The lecture advocates a multi-sided platform with commissions from hairdressers and users.
Explore how network effect drives success for apps like WhatsApp and Amazon, with flywheel mechanics, lower customer acquisition costs, higher liquidity, and strong user lock-in.
Identify four network effects—marketplace, data, platform, and physical networks—and how they shape user value. Pair direct and two-sided networks with examples like Airbnb, Amazon, Google, Netflix, Android, Facebook, and Uber.
Explore how network effects build a business moat by creating switching costs, brand habit, and proprietary tech, with network effects and economies of scale illustrated by Amazon and Google Maps.
Explore a consistent startup pitch deck framework used by Silicon Valley investors, covering problem-solution, product demo, market size, business model, competitive advantage, go-to-market, team, traction, and fundraising.
Craft a concise pitch deck by answering what, why, and how; use three ideas per slide, under 20 words each, with plain English, highlighting problem, solution, and market.
Create a concise intro cover slide that presents a single-line vision, such as 'we are building X for Y country.' Use examples like Stripe for India to illustrate investor appeal.
Master the what, why, and how of the problem statement in a pitch deck, with examples from Airbnb, Stripe, and Uber highlighting price, comfort, and culture.
Highlight a simple, efficient solution with Airbnb and Uber, emphasizing fast booking, easy location, and on-demand service, and present three concise investor points.
Learn how to present a concise two-to-three minute product demo for investors, using a pre-recorded video to showcase a dashboard, themes and classes, interdepartmental teams, events, and real-time communication.
Understand how go-to-market strategy balances demand and supply, aligns with the business model and key performance indicators, and outlines a phased 2–3 year plan for investors.
Explore how to define your startup’s business model by mapping buyers, sellers, and platform value, illustrate network effects and scale, and compare examples like Uber and Amazon.
Create a competition slide that differentiates your startup with metrics like online vs offline and affordable vs expensive, using two-by-two matrices or benefit checklists, with examples such as Airbnb.
Learn to calculate market size using bottoms-up analysis (TAM, SAM, SOM) rather than top-down estimates, illustrated by plant-based meat examples like Beyond Meat and Impossible Foods.
Discover the underlying magic slide that reveals your secret sauce and competitive edge to differentiate from rivals, with Uber reliability, Airbnb control and insurance, and Stripe convenience.
Present a compelling traction slide that shows revenue or early signups, customers, early access, growth rates, and margins with a credible month on month and year on year narrative.
Explore the freemium business model, where free basics attract users and premium upgrades unlock features; learn capacity-based, feature-based, and time-based pricing with examples like Google Drive and Spotify.
Explore the freemium business model, weighing customer acquisition, word-of-mouth marketing, network effects, and usage insights against revenue challenges, including free trial pricing and conversion rates.
Explore how subscription business models generate recurring revenue through B2B and B2C services and products, with six types including umbrella subscription, subscription pass, subscription box, ecosystem subscription, and newsletter/publication subscription.
Explore the pros and cons of subscription models, including predictable cash flow and higher margins, and learn the five-step subscription revenue cycle: acquire, deliver, upsell, retain, and control churn.
Explore cross-selling and upselling strategies within a subscription business model, illustrated by Shopify's app ecosystem, and learn key metrics like MRR, ARPU, CLV, and CAC.
Complete a subscription model assignment to calculate break-even time and profitability for a $5 per user product sold to ten companies with ~50 employees and a $40,000 customer acquisition cost.
Explore the free enterprise model, offering a free product to professional email signups. Inside sales converts free accounts within a company into enterprise plans, seen with Slack, Zoom, and Loom.
Breaks down the 2008 air bed and breakfast pitch deck, detailing problems, market size, business model, competitive advantage, and fundraising goals to raise capital.
We break down Front's pitch deck to reveal the problem, solution, traction, retention cohorts, team, roadmap, and funding rationale.
Explore diverse funding sources—from bootstrapping, crowdsource capital, and family and friends to angel, venture, and private equity—and learn when to raise capital, plus funding vehicles like safe and convertible notes.
Compare incubators, accelerators, and grants with angel investors, venture capital, and private equity to choose funding that matches your cash needs and support requirements.
Calculate startup ownership by modeling a 10 million share base with a 50/50 founder split and dilution when a $1 million investment buys 20 percent via 2.5 million new shares.
Explore how vesting and a one-year cliff allocate equity over time, safeguarding co-founders and teams as ownership unlocks across four years.
Explain how monthly vesting spreads equity over the vesting period, with examples of traditional, front-loaded, and back-loaded schedules and how cliff timelines influence co-founders’ ownership.
Explore how pre-money and post-money valuations determine equity distribution when new investors join a startup, showing dilution, shares, and ownership percentages through a practical example.
Explore how a startup allocates equity across authorized stock, common stock, and preferred stock, with ESOPs, a vesting cliff, and future convertible notes and warrants.
Are you planning to raise capital for your startup?
Well, the first step to do that is by making deck slides of your startup.
So this Startup Startup Pitch decks course will help you navigate through the complete pitch deck and fundraising process for tech and non-tech startups. So from startup pitching strategy to investor to make a good pitch deck design we will cover everything that you need to build a successful startup
We will cover topics like Startup Basics, business model, Understanding Minimum Viable Product and finally Making a pitching deck for your startup, followed by understanding investors' funding strategy.
1. Introduction to Startup Basics
Course Overview
Types of Startup
How to Get Startup Ideas
Building MVP for your Startup
Product execution road map
2. Startup Business Model
Business Model Canvas
Introduction to platform business
Uber business model
Amazon business model
3. Fundraising for Startup
Startup Funding Basics
Startup Funding Source
Startup ownership and equity
Bootstrapping your Startup
How to get the best out of Bootstrapping
4. Startup Pitch deck for fundraising
1. Cover Page/Introduction slide in the pitch deck
2. Problem slide in the pitch deck
3. Solution slide in the pitch deck
4. Product demo slide in the pitch deck
5. Market size slide in the pitch deck
6. Business model slide in the pitch deck
7. Competition slide in the pitch deck
8. Underlying magic slide in the pitch deck
9. Go-to-Market slide in the pitch deck
10. Team slide in the pitch deck
11. Traction/Milestones slide in the pitch deck
5. Unicorn Startup Pithdeck pitch deck example and Breakdown
Airbnb pitch deck breakdown
Front Series A pitch deck breakdown
20+ Startup pitch deck templates