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Vet Your Startup Ideas With the Startup Matrix
Rating: 4.1 out of 5(178 ratings)
1,532 students

Vet Your Startup Ideas With the Startup Matrix

A bulletproof way to ensure that your product ideas are worth pursuing.
Created byDoug Logue, Bronson Taylor
Last updated 3/2012
English
English [Auto],

Course content

1 section • 12 lectures • 13m total length

  • Introduction1:19

    Apply the startup matrix to quickly evaluate new ideas before committing resources, distinguishing good ideas from bad and venting concepts to prevent wasted time and money.

  • Pain2:29

    Identify pain points that paying customers will pay to solve, and use empathy to uncover ideas in the startup matrix’s pain variable, with examples like Basecamp, FreshBooks, and Kayak.

  • Market1:38

    Assess market size and margins to ensure viability. Use free Facebook ads data to validate demand for the pain point in your target demographics.

  • Product1:28

    Vet your idea to productize and generate passive income by creating scalable, tangible products that require no extra time from your team.

  • Passion1:14

    Passion acts as a sustaining, quality-driven force in the startup matrix, keeping you and your team committed through hard times, and reminding you that life is short.

  • Expertise0:51
  • Competition1:00

    Evaluate competition to identify markets with real pain and productize solutions. Avoid juggernauts and pursue open pastures where your team's expertise and passion give you an edge.

  • Cost1:18
  • Recurring0:42
  • Margins1:00

    explore margins as the ninth variable in the startup matrix, noting that margins matter less when you have a wide open market, strong execution, and positive cash flow.

  • Conclusion0:36

    End with gratitude for purchasing the startup matrix and encourage bold, new ideas. Avoid executing on a bad idea and stay strong, keep the faith, and keep generating ideas.

  • Startup Matrix 1:00
    The nine variables of the Startup Matrix. A logical system that separates great ideas from those that should be forgotten.

Description

This course is a part of the curriculum to over 60 accelerator programs at universities such as Baylor, Georgetown, and Penn State.

Startup Matrix is a logical system that separates good startup idea from those that should be forgotten.

Bronson Taylor, Co-Founder of DumbPunk, shares his secret formula to learn startup analysis. These nine variables will help you and your team decide whether or not you should execute on your idea before wasting any resources. 

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