Startup Marketing: Dekker's 0-1 Million Startup Entrepreneur

Name: Startup Marketing: Dekker's 0-1 Million Startup Entrepreneur
Rating: 4.7 (346 reviews)

Startup Entrepreneurship Marketing & Business Development for the Ambitious Entrepreneur | Learn Startup Marketing

Created byDekker the Marketer, Jyra Galosmo, Neelisha Singhal

Last updated 8/2026

English

English [Auto],

What you'll learn

Startup Marketing
Startup
Startups
Entrepreneurship
Entrepreneur
Lean Startup
Business Development
MBA

Course content

9 sections • 109 lectures • 17h 22m total length

AI for Buyer Personas15:43
Leverage AI to build precise buyer personas and ideal customer profiles with ELSA by M1 Project, identify segments, pain points, triggers, and channels to tailor marketing and selling strategies.
Be Specific with Your Startup Marketing!17:54
Avoid Big Capital Expenditures A13:55
Avoid Big Capital Expenditures B7:15
Ecommerce Email Marketing24:22
Borrow Credibility, Don't Build It7:51
Startups
Million Dollar Weekend23:38
Validate ideas with rapid experiments and pre-sell before building. Build an email list early and use customer conversations to drive demand before scaling.
Approaching Influencers7:10
Reddit Marketing + SEO13:13
Influencer Monetization RM1119:04
Twitter Marketing Hack8:10
Discover how Twitter's algorithm rewards conversation velocity and early engagement through replies, not likes, and learn a multi-account, identity-isolated system to boost reach.
Secret Social Media Marketing Tools8:48
Social Media Automation23:50
Secret Reddit Marketing Hack5:42
Explores how to influence Reddit conversations and build brand mind share at scale using mobile anti-detect tools, real devices, and engagement strategies that avoid spamming.
Multilogin10:07
Free Social Media Marketing Tool6:53
Leveraging & Repurposing Existing Content (OPTIONAL)0:06
Latch onto Larger Companies 12:14
Latch onto Larger Companies 22:38
Latch onto larger companies by selling on Amazon, Wal-Mart, Steam, and app stores, leveraging app store optimization and reviews to unlock significant revenue.
AI Product Demos8:56
AI Influencers28:08
Launch an AI influencer business from scratch and monetize with Fan View through subscriptions, premium content, and paid messages, focusing on monetization, consistency, and upsell opportunities.
Avoid Perfectionism & Take Non-Financial Risks7:20
Marketplaces 16:49
Marketplaces 27:42
Learn why startups win with marketplaces like Steam and Amazon by building trust and visibility, using demos, and focusing marketing that drives sales platforms such as Etsy and AppExchange.
ASO 1 - Keyword Research12:26
Unlock fast growth through app store optimization and keyword research, using autocomplete and tools like Publisher Rocket, Selex, and App Annie to optimize listings on Google Play, Amazon, and Steam.
ASO 2 - Optimization9:59
Explore app store optimization strategies for listing optimization through keyword placement, reviews, and html metadata. Examine how conversions and marketplace patterns influence rankings across app stores.
Entrepreneurial You26:27

Introduction16:52
Learn how startups can use simple email outreach and influencer partnerships to gain rapid PR, focus on hyper-niche audiences, and apply the three r's—soliciting, storytelling, scaling—for scalable growth.
PR Introduction
Exposure-Insider secrets to make your business a go-to authority for journalists16:17
Easy Public Relations Pitch- HARO1:11
Craft a concise Haro media pitch to secure interviews by highlighting a successful course creator, linking to Udemy profile and website, and ready-to-answer 27 questions.
Pay Journalists Directly1:41
How to Get on Podcasts14:19
$1M in 12 Days: Case Study0:27
$1M in 12 Days
Concept Cars0:27
Soliciting for Public Relations 14:50
Soliciting for Public Relations 1
TEMPLATE to pitch bloggers/journalists.0:32
Perfect Pitch (Based on Science)6:03
Learn data-driven pitching to journalists through topic research and personalized messages. Make it easy with links, build relationships via follow-ups and original research for earned media.
Getting Published in Major Publications1:22
Startup PR Case Study: Luggage0:38
Easiest Way to Get Published - HARO (Help A Reporter Out)1:43
15 HARO Rules3:42
Explore the 15 haro rules for securing media coverage, including daily email limits, credible sourcing, original responses, and ethical pitches that avoid ai-generated content.
Sample HARO Pitch2:12
HARO PR Pitch Templates from DigiGrow2:05
Soliciting for Public Relations 216:15
Master outbound PR by targeting outlets, following submission processes, crafting value-driven follow-ups, using audience research to find publication venues, and securing speaking engagements for broader reach.
Soliciting for Public Relations 2
SparkToro9:38
PR Storytelling 19:29
PR Storytelling 29:25
PR Storytelling 38:32
Master PR storytelling by outlining topics, rehearsing answers with interviewers, and promoting a clear message. Use notes, simple language, repetition, and topic control to avoid surprises and save face.
PR Storytelling 47:52
Public Relations Storytelling Examples5:58
Learn how big-brand storytelling for PR blends newsworthiness, trends, and giveaways with celebrity, influencer, and branded narratives—from metaverse cues to product rankings—to boost media attention.
PR Storytelling
Dramatization Examples0:55
Dramatization Examples
PR Crisis Management2:44
Discover how to handle PR crises by prioritizing trust over legal blame, isolate the real risk, and respond with ownership, refunds, or recalls to protect long-term value.
Profiting from Surprise22:02
Learn to profit from surprise by building emotional brand connections, sparking word-of-mouth cascades, and crafting story-worthy campaigns that stand out in crowded markets.
Advice from the YouTube Formula1:46
Gong Example0:35
My #1 Piece of Advice for PR & Event Content4:59
Personal Branding Public Relations0:43
Public Relations Examples (Storytelling)0:27
Building a Story Brand15:18
Unconventional PR 16:26
Scaling Public Relations 11:09
Scale your PR by expanding reach to all buyers of your category, part of the three s formula, guided by how brands grow and Sharpe's seven rules.
Unconventional PR 24:00
Unconventional PR
Scaling Public Relations 210:45
Udemy's PR0:05
PR Stunt Case Study: Ikea0:03
How to Become Famous in 2 Months4:20
Platform: Get Noticed in a Busy World26:59

AI Powered Social Media7:56
Why Startups Fail38:14
AI for Branding8:51
Startup Tactics24:45
Identify your beachhead market and validate product market fit through customer interviews, hypotheses testing, and a waitlist strategy, then pursue outbound outreach to win your first customers.
Anti Detect Browsers12:34
learn how antidetect browsers like go login help scale marketing by managing many accounts from around the world on one computer, hiding IP address and other tracking information.
12 Easy Ways to Make Millions for Your Business (Changing the Channel)32:48
No BS Direct Marketing Summary43:18
Traffic Secrets28:04
Learn how to turn traffic into profits using marketing funnels, dream customers, and the dream 100. Craft irresistible offers, build owned traffic, and leverage influencers and distribution channels.

Word of Mouth 115:13
3 Types of WOM Growth Hacking
Word of Mouth Drivers11:13
Major Word of Mouth Drivers
Tips to Generate Word of Mouth Growth Hacking13:49
Word of Mouth Growth Hacking Worksheet6:45
Use the word of mouth growth hacking worksheet to brainstorm features, messaging, influencers, environments, product events, and campaigns that drive sharing across channels.
Canva Word of Mouth Growth Hacking Case Study3:46
Viral Content Growth Hacking4:36
STEPPS viral framework
Viral Word of Mouth in the Book Industry9:45
Beard Bib Example - Virality0:44

20 Advertising Headlines to Make You Rich16:05
The 3 Principles of Growth Hacking4:44
This lecture explains the three fundamental principles of growth hacking. Please download the resource to see them applied with a viral post.
3 Principles of Growth Hacking
Example of the 3 Growth Hacking Principles5:14
Supply & Demand Growth Hacking2:40
Example - Low Supply Growth Hacking4:08
Economies of Scale or Leverage4:05
This lecture explains the importance of economies of scale in growth hacking, even when you're small. Attached is an example of this is in action.
Growth Hacking Tactic for Economies of Scale3:39
Marketing Psychology Growth Hacking2:17
This articles goes through of examples of how marketing psychology is used for growth hacking. The downloadable resource shows an example of how to apply marketing psychology in a personalized way, at scale, to increase sales.
Example - Marketing Psychology Growth Hacking2:23
Marketing psychology uses social proof to boost first-time product use by reducing perceived risk. LinkedIn Sales Navigator personalizes demonstrations of who you're connected to, encouraging adoption.
Growth Hacking Mistakes9:33
Growth Hacking Mistakes
Look for Big Opportunities, Not just Problems4:37
Look for big opportunities, not just problems, and use growth hacking to ride evolving trends for explosive growth. Use Google Trends and examples like Amazon, TikTok, and Clubhouse.
50+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harry's, etc.)!0:01
Growth Hacker Marketing25:57
Explore 12 growth hack marketing tactics to acquire customers—invite-only features, social proof, land-and-expand, platform piggybacking, and six ways to reach your first group of users.

Seeding Markets with Network Effects10:54
Explore how network effects drive long-term growth, solving the chicken-egg problem by keeping a critical mass online, with tactics like live activity, bots, and social proof.
Seeding 2-Sided Markets6:36
Seed two-sided markets by prioritizing the supply side before demand, treating your product as a matchmaking platform that connects end consumers with providers like drivers or freelancers.
Growth Hacking 2-Sided Markets
Airbnb Growth Hacking Case Study5:14
AI for Marketing17:14
Appendix0:05
BONUS LECTURE0:03

Requirements

None

Description

Learn how to grow your startup from the early to mid stages with an 14-year marketing veteran from a family of successful entrepreneurs. Learn the easiest marketing techniques get real results without a lot of budget.

This course is for entrepreneurs and marketers selling business OR consumer products/services.

Some of the key learnings in this startup marketing course:

Growth hacking for entrepreneurs
Customer acquisition marketing techniques for startups
- Including real examples of successful campaigns I ran + other sample case studies
How to generate word-of-mouth cost-effectively
- I'll provide a workbook template for your you to follow step-by-step
Low-budget startup marketing techniques that actually work
How to acquire customers who will actually pay you...instead of people who just show interest or engagement
BIG, common startup marketing mistakes that entrepreneurs and marketing managers often make (and how to avoid them)
How to spend your marketing budget wisely...instead of wasting it on big capital expenditures
Partnerships & business development that work in the startup stages

Who this course is for:

Entrepreneur
Founder
Marketer
Aspiring Entrepreneur

Startup Marketing: Dekker's 0-1 Million Startup Entrepreneur

What you'll learn

Explore related topics

Course content

Startup Marketing Tips & What to Avoid27 lectures • 5hr 26min

Public Relations for Startups40 lectures • 4hr 5min

Scaling Up8 lectures • 3hr 17min

Outbounding to get new customers1 lecture • 30min

Word of Mouth Marketing8 lectures • 1hr 6min

Growth Hacking Introduction & Key Concepts13 lectures • 1hr 25min

Easy Approaches to Growth Hacking Acquisition & Lead Generation5 lectures • 49min

Marketing Low Ticket Offers1 lecture • 5min

Growth Hacking Network Effects & 2-Sided Markets6 lectures • 40min

Requirements

Description

Who this course is for: