
The founder of Markoknow, Kaushiki gives a brief about the course on startup Ideas and how Markoknow helps in the journey towards entrepreneurship
This module talks on what we are bringing for the learners
If you are attending this course without having an idea for startup to work on, Is it Okay? For sure, Lets check out what these modules have for anyone who doesn't has many ideas and just want to start a startup
There could be some ideas that you qualify to work on because of your advantages in your field. So what is this idea that is correct for you to work upon and what are the parameters that you can check.
Not all problems around you should be solved. What are those problems that you should solve and why are the bigger questions acknowledged in this module.
What role does the market size in which this idea is going to be operational in is going to play
Can a lesser competition in the market mean a better market? You can check
What is the impact of the unit economics in selecting the idea
Are you able to protect your idea from getting easily copied? Check if you
Can the scalability of the idea play a huge role in deciding to select the idea
What problem should you pick to solve and keep working on
Once you have selected an idea, you should ideally think deeper into the idea to brainstorm better
Your Idea needs a further evaluation on some important aspects
Brainstorming helps your idea refine
Further researching on your idea helps you execute it better
Discuss how to validate a startup idea through discussion with users, partners, mentors, investors, and industry experts, building an execution plan and market entry strategy.
This module helps you create an execution plan from the idea you have thought about to the steps that you need to follow from here on
Thinking Vaguely about Problems Surrounding you and How should that be solved --> Take a Step ahead and see how a proper business idea can be generated from the problems that you are encountering
While a lot of people have started taking interest in entrepreneurship and building startups, a lot of people have only generated ideas which are a copy of some existing ideas from other countries doing well in that country. The issue however with these copied ideas is that the idea has been generated and developed with the mindset of "How the people of that country follow their routine" and such ideas do fail in Indian market because we have a different lifestyle and routine.
To survive in an Indian Market, there is now the need for original amazing ideas generated from the problems people face in the country and the solutions suitable for our core crowd.
This brought us to the fact, Lets make Idea Generation and How to think about ideas and problems an important aspect of the framework of moving from Idea to Startup Plan.
The course covers :
1. How to Observe Problems Surrounding You
2. How to select which Problem to work on
3. How to generate solutions to those problems
4. How to test the solutions possible in the market
5. How to sit and write down a proper execution plan
6. If your Ideas are not working, what are future possibilities around How to pivot the idea
You will get from having your amazing ideas that you discuss with your friends, get the right direction on "How to Think about it" and how to move ahead and see what idea you should be investing your time and energy on