Startup Growth Strategies: Simple Approaches for Fast Growth
4.0 (268 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,848 students enrolled

Startup Growth Strategies: Simple Approaches for Fast Growth

Learn how to turbocharge the growth of your startup from a strategist who evaluated hundreds of startups for investment
4.0 (268 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,848 students enrolled
Created by Ian Bednowitz
Last updated 5/2017
English [Auto]
Current price: $128.99 Original price: $184.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 4 articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Identify attractive niches for your business to focus on that will allow you to grow much faster than trying to be everything to everyone
  • Acquire large numbers of new customers without spending a dollar on B2C marketing - but you have to hustle and put in legwork
  • Ensure you have the right set of skills and capabilities to make your business successful - experience matters!
  • Grow as fast as possible by tailoring your startup to your most profitable customers
  • Avoid all the common mistakes I saw hundreds of entrepreneurs make
  • You should have a startup or small business
  • If you don't have a startup or small business, or you plan to start a business in the near future or work for a startup or small business

Imagine how much more successful you could be growing your startup if you could learn from the successes and mistakes of hundreds of entrepreneurs who came before you - that is what this course will do for you

While I was at eBay I spent over $1B investing in and buying startups, so I evaluated hundreds of startups and saw what they did well and the most common pitfalls.  I've been coaching entrepreneurs the past few years since I left eBay using what I've learned to help them become more successful, and now this knowledge is available to you in this course.

You will learn how to take your startup to the next level by avoiding the most common mistakes entrepreneurs make:

  • How to avoid the endless hole of direct marketing spending and still acquire loads of valuable customers
  • Why so many startups fail because they have dreams that are too broad and too big 
  • How much it pays to focus your startup in areas where you or your team have deep expertise and skills - just picking an area you are passionate about or is a big opportunity is a huge risk if you don't have relevant experience
  • Not all customers are created equal - if you treat them all the same you will lose your best customers

Teaching method:

To illustrate the principles of this course, we’ll look at different mistakes entrepreneurs made and how other entrepreneurs employed the strategies in this course to overtake them.  These are all going to be pragmatic case studies, taught in the same way top business schools teach  and how top management consulting firms like Bain train their employees.  I’m not going to teach you any theory, nothing academic, this is a practical course. I am going to teach you the same materials that I use to coach dozens of entrepreneurs like you each year.

INSTRUCTOR DIRECT SUPPORT: Ask any question and get answer right away within 24 hours or less depending on time zone - we do sleep you know ;) We are actively committed to supporting our students every step of the way.

30 DAY MONEY BACK GUARANTEE: Don't forget you can enroll at no risk! If this course is not for you then you can get 100% of your money back with the press of a button - no questions asked!  There is no risk to you - only upside benefit!


Who this course is for:
  • Founders of startups or small businesses who are willing to put in work and make changes to their business to achieve higher growth
  • Employees of startups or small businesses who want to make an impact on the trajectory of their company
  • People who are interested in starting a business with the greatest chance of success
Course content
Expand all 31 lectures 02:03:54
+ Focus on a niche where you can win like Facebook and Amazon did
10 lectures 38:57
How to choose a niche for your business
Now Facebook is the leader and many competitors are winning in its market niches
eBay was once the king of ecommerce and Amazon beat eBay with a niche strategy
Etsy and Zappos won their niches by blowing their customers away and you can too
How StubHub won their niche by getting their target customers to trust them
Amazon Fire Phone – another attack-the core disaster by a huge company
Choose a niche for your startup
+ Get new customers without falling into the bottomless pit of direct marketing
7 lectures 25:00
The problems with a direct B2C marketing approach to customer acquisition
How a piggyback ride can change your business
Find your customers in the marketplace
Colleges and Universities
Bloggers and podcasters
Even more potential organizations where you can find customers
Exercise: Finding low cost ways for your business to acquire new customers
+ Leverage your existing skillset and capabilities as much as possible
6 lectures 22:16
Why experience is so important in entrepreneurship
Data on the value of experience in successful entrepreneurship
If you're really smart, you don't need experience right?
How to get experience if you don't have it
Exercise: Ensuring your startup has the right experience
+ Don’t waste resources on your least valuable customers – focus on the top 20%
7 lectures 31:41
20% of your customers generate 80% of your profit
Shedding light on your most profitable customers - allocate revenue
Shedding light on your most profitable customers - calculate cost of goods sold
Shedding light on your most profitable customers - allocating other costs
Now comes the fun part: learn more about your most profitable customers
Learn from the major airlines: how to wow your most profitable customers
Exercise: Find your most profitable customers