Startup Growth Strategies: Simple Approaches for Fast Growth

Name: Startup Growth Strategies: Simple Approaches for Fast Growth
Rating: 4.4 (1234 reviews)

Learn how to turbocharge the growth of your startup from a strategist who evaluated hundreds of startups for investment

Created byIan Bednowitz

Last updated 5/2017

English

What you'll learn

Identify attractive niches for your business to focus on that will allow you to grow much faster than trying to be everything to everyone
Acquire large numbers of new customers without spending a dollar on B2C marketing - but you have to hustle and put in legwork
Ensure you have the right set of skills and capabilities to make your business successful - experience matters!
Grow as fast as possible by tailoring your startup to your most profitable customers
Avoid all the common mistakes I saw hundreds of entrepreneurs make

Course content

5 sections • 31 lectures • 2h 3m total length

Roadmap of this course5:57
Explore four practical lessons for startup growth, including niche strategy, partnering with key organizations, leveraging experience, and identifying and serving the most profitable customers.

What focusing on a niche means and different types of niches4:20
How to choose a niche for your business5:36
Facebook started with a niche strategy focusing on college campuses3:30
Now Facebook is the leader and many competitors are winning in its market niches6:36
Google+, a cautionary tale of the mistake most entrepreneurs make4:26
eBay was once the king of ecommerce and Amazon beat eBay with a niche strategy2:10
Identify how Amazon beat eBay by pursuing a series of product niches, expanding from books to movies, music, electronics, and clothing to dominate e-commerce.
Etsy and Zappos won their niches by blowing their customers away and you can too4:14
Explore niche strategies that serve underserved customer needs, as Etsy builds a community storefront for handmade goods and Zappos enables free returns for shoes.
How StubHub won their niche by getting their target customers to trust them4:23
StubHub captured a niche by building trust through a secure middleman transaction, buyer guarantees, on-time delivery, and counterfeit protection, enabling premium pricing and rapid growth.
Amazon Fire Phone – another attack-the core disaster by a huge company3:23
Choose a niche for your startup0:19

Why experience is so important in entrepreneurship3:32
The importance of experience – the story of Farecast and Decide3:39
Data on the value of experience in successful entrepreneurship1:54
Experience drives successful entrepreneurship. Studies show the average founder starts at 40, and those over 55 are twice as likely to build high-growth companies, with revenue milestones around 39.
If you're really smart, you don't need experience right?6:51
How to get experience if you don't have it6:00
Exercise: Ensuring your startup has the right experience0:20

20% of your customers generate 80% of your profit1:24
Identify the 20 percent of customers who generate 80 percent of profits, then tailor offerings to increase their purchases and acquire more of them.
Shedding light on your most profitable customers - allocate revenue2:12
Calculate revenue per customer over the last 12 months to identify your most profitable customers. Cleanse and aggregate purchases by customer, then use a pivot table to compute per-customer revenue.
Shedding light on your most profitable customers - calculate cost of goods sold6:29
Shedding light on your most profitable customers - allocating other costs9:06
Now comes the fun part: learn more about your most profitable customers3:12
Learn from the major airlines: how to wow your most profitable customers9:12
Exercise: Find your most profitable customers0:06

Requirements

You should have a startup or small business
If you don't have a startup or small business, or you plan to start a business in the near future or work for a startup or small business

Description

Imagine how much more successful you could be growing your startup if you could learn from the successes and mistakes of hundreds of entrepreneurs who came before you - that is what this course will do for you

While I was at eBay I spent over $1B investing in and buying startups, so I evaluated hundreds of startups and saw what they did well and the most common pitfalls. I've been coaching entrepreneurs the past few years since I left eBay using what I've learned to help them become more successful, and now this knowledge is available to you in this course.

You will learn how to take your startup to the next level by avoiding the most common mistakes entrepreneurs make:

How to avoid the endless hole of direct marketing spending and still acquire loads of valuable customers
Why so many startups fail because they have dreams that are too broad and too big
How much it pays to focus your startup in areas where you or your team have deep expertise and skills - just picking an area you are passionate about or is a big opportunity is a huge risk if you don't have relevant experience
Not all customers are created equal - if you treat them all the same you will lose your best customers

Teaching method:

To illustrate the principles of this course, we’ll look at different mistakes entrepreneurs made and how other entrepreneurs employed the strategies in this course to overtake them. These are all going to be pragmatic case studies, taught in the same way top business schools teach and how top management consulting firms like Bain train their employees. I’m not going to teach you any theory, nothing academic, this is a practical course. I am going to teach you the same materials that I use to coach dozens of entrepreneurs like you each year.

INSTRUCTOR DIRECT SUPPORT: Ask any question and get answer right away within 24 hours or less depending on time zone - we do sleep you know ;) We are actively committed to supporting our students every step of the way.

30 DAY MONEY BACK GUARANTEE: Don't forget you can enroll at no risk! If this course is not for you then you can get 100% of your money back with the press of a button - no questions asked! There is no risk to you - only upside benefit!

TAKE ACTION - PRESS THE "TAKE THIS COURSE" BUTTON - ENROLL NOW!

Who this course is for:

Founders of startups or small businesses who are willing to put in work and make changes to their business to achieve higher growth
Employees of startups or small businesses who want to make an impact on the trajectory of their company
People who are interested in starting a business with the greatest chance of success

Startup Growth Strategies: Simple Approaches for Fast Growth

What you'll learn

Explore related topics

Course content

How I will help you take your startup or business to another level1 lecture • 6min

Focus on a niche where you can win like Facebook and Amazon did10 lectures • 39min

Get new customers without falling into the bottomless pit of direct marketing7 lectures • 25min

Leverage your existing skillset and capabilities as much as possible6 lectures • 22min

Don’t waste resources on your least valuable customers – focus on the top 20%7 lectures • 32min

Requirements

Description

Who this course is for: