Starting your first coaching business

Name: Starting your first coaching business
Rating: 4.0 (8 reviews)

Beating the odds, surviving and thriving in your first year of running a coaching business

Created byIan Browne

Last updated 9/2021

English

What you'll learn

Being clear what you want to achieve from your coaching business
Understanding coaching business models, choosing the right one for you
Understanding clients and identifying value creation
Developing a foundation business model as a year 1 coach
Developing a basic sales funnel aligned to your business model
Simple marketing approaches for a year 1 coach
Options for scaling and development into year 2

Course content

1 section • 12 lectures • 3h 24m total length

Welcome to the course7:38
This is a hi and welcome from me as your instructor, some of my own background and motivation for creating the course and what we'll be covering and I hope you will get out of completing it
Introduction and orientation12:25
In this orientation session we'll look at the course structure and overall learning objectives
Reasons for being a coach17:05
In this lecture we look at your reasons for being a coach defining parameters for how your future business will run
Coaching models18:31
In this lesson we look at four common coaching business models, pros and cons to help you consider what's right for you
Most common but worst model for new coaches26:06
This lesson looks at the most common model new coaches adopt and why it struggles to succeed
Understanding the value of coaching12:38
In this lesson we look at value through the client's eyes, understanding customer gains and pains to resolve through coaching
Understanding clients8:52
In this lecture we look at how to understand clients within your chosen or preferred niche and the potential jobs they need to undertake pain points and gains from resolving issues. Even if you don't have a niche you can use these techniques to form your thoughts
Coaching models for your first year of trading20:12
In this lecture we look at a simple coaching model that makes good positive use of funnels to attract and deepen relationships with clients who will add value in line with the value you create for them
Sales funnels22:02
In this lesson we look at the concept of sales funnels and though this can be complex we seek to apply some simple sales funnel logic to get your year 1 coaching business started in a positive style
Finding your niche16:18
In this lesson we look at niching what it means and dispelling some of the myths and hangups that new coaches have around niching and how if this is right for you, you can find your niche
Simple marketing and securing clients19:20
In this lecture we look at some simple marketing concepts that can be applied by year 1 coaches at low or no costs and some thoughts around ways in which you can attract, engage and convert potential clients to work with you
Scaling and looking ahead to year 223:43
In this final session we look at options to finesse your basic structure to scale into a successful second year

Requirements

This course is designed to help you consider how to start, launch and build your coaching business. No previous business experience is necessary
It does not teach coaching techniques
The course is suitable for those who are a) have completed coach training b) are in coach training now c) considering investing in training as a coach

Description

Lots of us enrol in coaching training or leave coach training school filled with coaching techniques we want to practice but lost when it comes to the business side of coaching. In this course I focus on simple insight and a logical pathway for people who are great at coaching but feel lots when it comes to the business side of running a start-up. My aim is to help you beat the odds and survive and thrive in your first year of a coaching business, setting things up for success. In the course we look at your personal transition to running a coaching business, choices of the right business model for you and compare different styles of coaching business so you can consider what's going to work for you, looking at the pros and cons of each. We look at the costs and hidden costs of running a coaching business and explore the relationship between the value we offer to clients and the value clients offer back to us in return. We then transition into looking at the customer buying journey and how to use that insight to understand and connect with the things that are important to clients and the jobs, pains and gains they are looking to resolve. Building on that understanding we go further into how customers buy and use that insight to develop a simple sales funnel for a first year coaching business that optimises customer flow into more valuable encounters whilst allowing those who are persistent browsers to be served but without incurring major cost. We then explore the topic of niching dispelling lots of myths around what is and is not a niche and how you can use niching to focus your energy and attention and connect with clients and then we build on niching with some simple marketing thoughts and techniques for bringing the first few clients into your funnel, remembering retention and loyalty. And finally we look forward to the end of your first year as a coaching business with thoughts around how you can optimise your business model and options for scaling into a successful year 2

Who this course is for:

This course is designed for people starting out on the journey of developing their own coaching business. It is suitable for people who have recently completed coach training, are in coach training now or are considering investing in coach training but want to look ahead to how to develop a viable business to repay their investment.
It's estimated 90% of new coach businesses fail within the first year. The course is intended to help students consider smart choices to improve their chances of making it into year 2 and beyond