Starting, Running and Growing a Web Design Business
4.0 (169 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,438 students enrolled

Starting, Running and Growing a Web Design Business

Roadmap for running a successful web design business from two entrepreneurs
4.0 (169 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,438 students enrolled
Last updated 2/2016
English [Auto]
Current price: $56.99 Original price: $94.99 Discount: 40% off
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This course includes
  • 4.5 hours on-demand video
  • 19 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Start implementing our roadmap to grow your 6-figure website design business and work from anywhere
  • Set up a new business with a great domain name
  • Know exactly what your web design business website should contain
  • Understand the niche, audience and goals for your business
  • Know all the best ways to get new clients
  • Learn how to run a web design business either part or full time
  • Find out how to set up systems and processes so that you can remove yourself from the business
  • nothing

Running a web design business is an amazing entrepreneurial springboard to other opportunities.

Both of us, Zach Swinehart and Rob Cubbon, started web design businesses and successfully removed ourselves from the day-to-day running of the business and built teams. This has enabled us to scale our revenues to over six-figures each. We both travel while working on our lifestyle businesses.

But it wasn't always easy! We've both had challenges along the way and therefore we will talk about every stage of the web design business: setting up, getting clients, running and, eventually, growing.

Firstly we explain how you can start your business:

  • how to think of a name and domain name for your business
  • how to set up a business’s finances
  • action steps for building or improving your website
  • how to differentiate and determine your niche
  • and setting business goals for the future

Then we give you great ideas about finding clients:

  • long term strategies like blogging and building online authority as well as networking to get clients
  • How to incentivize word-of-mouth referrals
  • We’re also going to give you some quick win ideas so you can get clients now!
  • Craig’s List
  • BNI
  • Cold calling
  • purchasing leads
  • and what to say on the sales call

With those clients safely in the bag, we go on to how to successfully run the business:

  • how to map out and clarify the project scope
  • how to simplify the dialog with the client to minimize problems
  • we have sample proposals, contracts and invoices for you to download and instructions on how to proceed through the project and how to ensure you're paid properly and on time

Finally we’ll talk about growing the business:

  • How you can pivot the web design business to earn more passive income through digital product sales.
  • And how you can outsource and remove yourself from the business so that you can scale the business and do less of the work yourself so you are free to live the amazing lifestyle that we enjoy.

As you can see, this course gives you a behind-the-scenes look at the exact strategies Zach and Rob have employed to build fantastic lifestyle businesses. So what are you waiting for? Come join us!!

Who this course is for:
  • For anyone who wishes to start a business (web design is NOT taught in the course)
  • For anyone who is currently running a web design business who wants more clients, better work practices and wants to scale their business
Course content
Expand all 40 lectures 04:37:01
+ Starting A Web Design Business
8 lectures 37:42

An introduction to this section about starting your business. "ACTION" is the most important thing!

Introduction To This Section

Many of you will already have domains and websites. However, if you're just starting out, here are some important considerations and tools for you to use to decide on a domain name. PDF of slides available for download.

Preview 04:48

There is a mindset shift needed to think of yourself as a business not as a hired freelancer that exchanges hours for dollars. PDF of slides available as a download.

Thinking Of Yourself As A Business

This is an action step for you to take away. You always need to be improving your site. Here are some quick wins for you to do in order to attract more clients.

Action Steps: Building Your Website – Tips To Improve It

This video shows you how to determine your niche and keywords in terms of "WordPress web designer London" for example. This ties up with a later video in the next section on blogging and getting clients. Watch out for that one.

Determining Your Niche In Terms Of Keywords You Can Target

Differentiating yourself from the competition

Differentiating Is So Important: Here's How You Do It

Even if you're starting out it's important that you have a clear set of business goals to aim for.

Discussing, Determining and Dreaming Your Business Goals

In this conclusion to this section about starting your web design business we highlight the key takeaways for this section.

Conclusion To This Section
+ How To Get Great Clients For Your Web Design Business
11 lectures 01:23:08

Introduction to this section on getting clients for your web design business.

Introduction To This Section

This is a long game but it will serve you so well in the long run.

Blogging – Free And Easy Way To Get Clients

How to incentivize referrals.

Referrals Are The Best Way To Get Clients – Here's How You Get Them

How to get business from networking events.

Meetups, Conferences And Face-to-Face Networking

How to get work from Craig's List

Craigslist – Lots Of Available Leads That Are Ready To Act

Business Network International (BNI) is an organization which is "the world's largest referral organization" with over 185,000 members worldwide. How to get local business from the BNI.

BNI – You WILL Get Local Business This Way

What to say when cold calling.

Cold Calling – Scary But Guaranteed To Work, Here's How You Do It

Purchasing leads and converting.

Purchasing Leads

Essential tips and tools that will see you convert leads like a pro.

General Sales Tips, Tools, and Efficiency

The strategy and route you take to convert a lead into a customer.

Preview 13:52

Conclusion to the section about getting clients

Conclusion To This Section
+ How To Run Your Web Design Business
12 lectures 01:38:59

Introduction to the section about running your web design business.

Introduction To This Section

Sample web design questionnaire as a DOC and PDF is attached to this lecture. An example of an online questionnaire is also available at

Rob's Mapping Out The Project Scope

Zach walks you through his Basecamp project template. 

Zach is talking about Basecamp 2 and the site is currently selling Basecamp 3. 

Basecamp 2 offers clientside automatically and charges per projects so starting out you can pay less per month and pay more as you ramp up – instead of $79/mo for unlimited projects. 

You can sign up for a 60 day trial too. 10 projects are $20/mo, 40 projects are $50/mo, 100 projects for $100/mo, and unlimited for $150/mo. Basecamp 2 can be found on

Zach's Mapping Out The Project Scope

Essential rules for pricing.

Rob's Pricing Guide – Do This And You'll Make More Money!

Zach talks about the complicated area of pricing.

Zach's Pricing Guide – Do This And You'll Make Even More Money

What to say to the client

Talking To Clients – What To Say And What Not To Say
Flow between design -> dev -> live -> post-live
Project Stage Flow

This stage isn't necessary every time. However, a Word doc of a website proposal is attached if needed.

Web Design Proposal

A sample web design contract in Microsoft Word document format is available for download with this lecture.

Web Design Contract – This Will Solve 99.9999% Of All Problems Before They Start

The best ways to get paid quickly!

How To Charge The Client – Do This And You'll Get Paid!

The essential tools for a web design business according to Rob and Zach.

The Essential Tools For A Web Design Business

Conclusion to the section about running your web design business.

Conclusion To This Section
+ How To Grow Your Web Design Business
6 lectures 35:15

Introduction to the section about growing your web design business.

Introduction To This Section

Zach shows you how to scale your business.

How To Scale Your Web Design Business

How to leverage yourself as a solo web designer without getting staff.

How To Leverage Yourself If You Wish To Stay Solo At The Moment
Removing Yourself From The Business So That It Runs Without You

There are a multitude of business opportunities that present themselves when you have a base of a web design business.

How To Pivot Your Business Towards Passive Income & Recurring Revenue

Conclusion to the section about growing your web design business.

Conclusion To This Section
+ Conclusion To The Course
2 lectures 17:49

Please watch this video and please take action! This course means nothing if you don't act on it and we would love you to start and grow your business like we have. Please feel free to ask any questions and show us what you've done as a result.

Conclusion To The Course
Bonus video! FREE offers, and special discounts to my Udemy courses