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- Start from scratch and make sales before you purchase inventory.
- Gain access to any retail product at wholesale prices and have them drop shipped to customers.
- Learn the basics of selling on eBay as well as leveraging it to increase profits by using specific selling practices.
- Avoid mistakes to save a few years of work and thousands of dollars (using case studies).
- Validate their retail product ideas and prove they sale by using eBay, Amazon, and Google.
- Start a business internationally and get retail products from anywhere in the world.
- Get a Tax ID and Business License in order to work with wholesalers in the U.S.
- Ask unlimited questions to the instructor and get help along the way to their success.
- Only an internet connected computer/device (click the HD button for better video quality).
- An hour per day to update inventory and fulfill orders. Check your earnings and make even more money.
- Business license and Tax ID are required to show wholesalers you are a legitimate business (in the USA).
- Google "starting a business in [enter your location]" Find your country's legitimate website and apply to become a business in your country. You need to prove to wholesalers you have a legitimate business (applies to international students).
Hi, my name is Matt Bernstein, successful Udemy instructor with over 175,000+ students across 198 countries.
From an eBay selling standpoint, during college, I was profiting $24,000 a year selling on eBay, drop shipping products.
Now, you’re thinking, “that’s great for you, how am I going to succeed?”
Learn how to sell on eBay, gain access to retail products at wholesale prices and spend no money upfront.
It doesn't cost anything to open wholesale accounts, to work with legitimate wholesalers. You don't need to buy any inventory upfront.
You'll learn how to gain access to any product at wholesale prices. You'll be able to list wholesalers inventory, for free.
Only after you make a sale the wholesaler will ship your order to your customer. You never need to keep an inventory and you only buy the customers order after you make a sale.
You make a profit.
Introducing the course Selling on eBay
Gain access to any retail product at wholesale prices and have them drop shipped to customers.
Learn the basics of selling on eBay as well as leveraging it to increase profits by using specific selling practices.
Avoid mistakes to save a few years of work and thousands of dollars (using case studies).
Learn from someone who is doing what they are teaching!
This is not theory, everything you will learn in this course I have done and continue to do so you can be assured it works. See how I make money selling on eBay and then duplicate the same steps to create a successful eBay side business. Based on my successes, I let you look over my shoulder as I explore my own eBay account, showing you precisely what I do. So different than other courses - Unlike other courses about this same subject, I have walked the walk. I have done and continue to do what I am teaching. This is not some rehashed cookie cutter content. You will WATCH OVER MY SHOULDER as I show you STEP BY STEP how to create a thriving business selling on eBay JUST LIKE I HAVE DONE! This Selling on eBay course is not just boring lectures with no substance. You will gain access to a complete STEP BY STEP guide to starting and building a successful side eBay business.
Every step is shown right on the screen!
- Anyone who wants to make money on eBay, with no inventory upfront.
- Students in the U.S. will have a step by step process to get a Tax ID and business license to work with wholesalers.
- People from any country. The course is topic is based on the United States and different countries laws will apply and you need to figure it out for yourself by Googling "How to Start a Business [enter your location here].
- This is not a get rich quick scheme, this guide will take time to implement, you need to put in the work to see the results.
- People of any age or ability.
Do I have to buy more than one product?
With dropshipping, you are not buying the products upfront. So it doesn't matter the number of products that you list for sale. With the light bulk suppliers in our database, they have minimum orders of $500 or less, so you can keep your own inventory for better profit margins.
Do I have to pay for the product before I sell it?
With dropshipping no. The supplier will be sending the product on your behalf to the end customer. You will pay for the product once a customer orders from you.
Do I have to pay the supplier a membership fee too?
We do not list wholesale suppliers with membership or account setup fees.
What is a drop ship fee?
A drop ship fee is also called a “handling” fee. This is the fee to pay the wholesale supplier to split apart cases and pack one product to send to your customer.
How much is the drop ship fee?
If there is a drop ship fee, they typically range from $1.00 to $5.00. Sometimes you will see a higher drop ship fee, which is understandable once you see the type of product that will be sent. Delicate products take more to pack and ship them, so the extra cost has to be charged in the drop ship fee.
What kind of profit margins are there with dropshipping?
This all depends on the products that you source and the supplier that you work with. All wholesale suppliers have their own wholesale pricing structures, so you will have to contact the wholesale supplier that you want to work with to get those wholesale prices to see what type of profit you can make.
Sports Pulse, LLC would profit up to 20% or as low as 5%. The average being 10%.
What are middlemen?
A middleman is a company that was created to simply pass on orders. A middleman will not hold inventory and will send your order to the actual manufacturer or wholesale supplier to send the product. They charge extra fees to do this, and that is typically found in the increased "wholesale" cost.
How do I get images and descriptions of the dropshipped products for my website?
The wholesale suppliers that dropship, will provide you with all the images & product descriptions that you will need to sell the product once you have setup an account with the wholesale supplier.
Can you use a drop ship supplier and sell on eBay?
You can use dropshipping to sell on eBay. eBay is a good place to test the product market to get more instant results. It is difficult to compete on eBay, so it’s best to purchase in light bulk quantities to sell on the eBay platform. You will get even better pricing by purchasing wholesale products in this manner, and you will have the control over your shipping so there will not be an issue with feedback.
How do I know the product will still be in stock by the time I sell it?
Many wholesale suppliers have real time inventory. That means that at any given moment, you can go to the wholesale suppliers website, and they will tell you the number of items left.
Why does Dropshipping cost more?
Dropshipping wholesale prices are higher, because you are buying one product at a time. Bulk discounts occur when you can purchase the required minimum from a wholesale supplier. The more you buy, the higher the discount. This is how large chain stores like Wal-Mart, Target, Best Buy and etc are able to keep prices so low. They are buying in HUGE quantities to stock their stores Worldwide.
Why don't all suppliers offer Dropshipping?
Dropshipping takes extra time and manpower. Many wholesale suppliers are not willing to do business this way and it will increase their overhead.
Do I need a Tax ID to work with a dropshipper?
Yes of course! Legitimate wholesale suppliers will require a business tax ID in order to sell wholesale to you. This makes the products non-taxable to you, but you can tax your customers.
Do I need a Tax ID to work with dropshippers if I'm outside the US?
60%-70% of wholesale suppliers will work with international retailers. If you are interested in a specific country, and only want to work with wholesale suppliers in that country, you are welcome to do so. Keep in mind, that since International rules differ from the US, there is no tax ID involved like you would need for the USA. So you will typically not need a tax ID in order to work with US wholesale suppliers. However, you will still need to obtain a registered business name and any other documentation required to prove you are a legitimate retailer. So you will need to check with your country or region to see what you need to show you are a genuine retailer. Quick tip! In a search engine, type Starting a business in XXXX and replace the X’s with your country name. There are a lot of great free resources out there that will provide you with what you need to know.
Do I need a Tax ID to work with dropshippers if I am only planning to sell on eBay?
Yes of course! The same rule applies as above. Legitimate wholesale suppliers will require a business tax ID in order to sell wholesale to you. This makes the products non-taxable to you, but you can tax your customers.
Can I use my website as my registered business name?
Your website or online store is your store name. Business names can differ from your store name. But the important thing is to register with your state.
I have an EIN. Is this the Tax ID the suppliers want in order to work with them?
An EIN is a federal ID number. This allows you to have employees and submit taxes on those employees. Many wholesale suppliers will accept an EIN, but you also need to get a Tax ID number from your state to charge sales tax to any customer that is also located in your state.
Will the dropship supplier use my company information on the shipment to my customer?
Many of the listed wholesale suppliers will send the product in your name, or they will blind drop ship, so the customer doesn’t know exactly where it came from.
If I give my customer's information to the dropshipper, couldn't they steal my customer from me and cut me out of the sale for any future purchases?
A wholesale supplier's business is selling to retailers, not the end consumer. Some wholesale suppliers have contracts you can sign that will state they will not market to your customers.
How are returns handled? Do my customers ship the products to me or the supplier?
This will vary from wholesale supplier to supplier. Each has their own rules on returns. You will have to adhere to the wholesale suppliers policies.
What is Blind Dropshipping?
Blind dropshipping is when the wholesale supplier will use a return label that reads something like "Fulfillment Center" or "Shipper" as the business name.
How do I figure out how much to charge for shipping when using multiple dropshippers?
This can be complicated, since a customer could potentially order 2 different items from 2 different suppliers. You wouldn't want to charge your customer too much for shipping, so you can do a few things; 1. You can make sure that your suppliers use one service like UPS to ship. Then you can use the UPS calculator to get shipping costs for the 2 products from one location. Or 2. You can calculate shipping charges on each product and charge a flat fee for shipping. You will lose money on some shipping charges, but you will gain on others.
What are the benefits of using a Dropshipper for my business?
No overhead is the first benefit. You are not storing and stocking the inventory, so there are no extra costs involved there. There are no extra costs for you to take the time to pack and ship the product. Dropshipping is also great for testing the product.
Can I use several Dropshippers?
Yes you can, but it makes shipping more complicated.
Are the products from the drop ship suppliers junk and cheaply made?
These are all brand new, straight from the factory products. Some are products that can be placed in a dollar type store, but other products are more for boutique high end stores.
Do you have a hot list of products so we can start selling right away?
Hot lists are not to be trusted. If you are looking at a hot list, then thousands if not millions of other sellers are looking at that hot list too. That increases the competition on those products, and you can easily be driven out of that product marketplace.
Thinking of Retail Products to Sell for Dropshipping
You should sell products that you're passionate about using and products you can't live without. These are the products you tell your friends to go buy. You need to love what you're selling, feel like you're making a real positive impact in the world and that what you're doing is important.
Sell products that people received more value in proportion to the money they spent. If you feel you're ripping somebody off, stop selling right now because you can't be greedy in this world. For long-term success you need to be giving people more value in exchange for their money.
You'll find customers who have similar values as you. They'll become true fans your business and will happily come back time and time again. Always leave the person you interact with in a better place then when you found them.
People seek things that make them feel good. Start by writing down a list of items that you're passionate about using. Sell products that have to do with your interests and hobbies. Do you like to play music? Do you like working in the garden? Do you enjoy knitting? Do you have any cats or dogs? There are plenty of products you can sell in these industries.
Brainstorm a list of products associated with your profession. A registered nurse knows all about the uniforms and accessories that other nurses would need. A landscaper would know all the garden tools, equipment, and outdoor decor they'd need. Complete your list of products right now because you're going to validate your retail product ideas and determine how many people are already buying those products.
Follow These Rules to Maximize Profits and Time
You only need to do a few things right in order to succeed. All of your effort is equal, but you don't get an equal return for your investment of time and energy. You can get back much less or much more. 80% of business profits come from 20% of its products. You should put all of your time and effort behind selling more of these 20% products.
You're going to want to put all your efforts into the right things in order to get succeed. Start by selling items priced at a minimum of $250 because in retail, you make an average of 10% profit per sale. So for a product you sell for $20, you'd profit around $2 and products you sell for $250, you'd profit around $25. With the $20 products, you need to make 12 times as many sales to equal selling an item price at $250
12 more sales means you'd be more stressed trying to fill all those orders. It means more tracking numbers you have to upload to your website, more transactions you need to keep track of for bookkeeping. You'll make more mistakes and after a while you'll be wasting your time sending hundreds of emails to your wholesalers every morning to fill your orders. You'll probably start to hate yourself for it because it feels like such a waste of time. It's extra work for you and it isn't worth all of the stress. This is a lifestyle business and the less work you have the less mistakes are made. The goal is to make the most money possible with every single sale.
eBay Completed Listings to Prove Retail Products Sell
If things work for one person, it'll effectively work the same for any other person. If companies are selling your product and are making money doing so, it means that you can make money doing so. A successful company is already proving to you that your ideas work and have laid down a path for you to follow.
Frank Sinatra said “if I can make it here, I can make it anywhere.” If the retail product you want to sell, is selling well on eBay, then most likely it will sell well on Amazon and your website too.
We'll start by looking through all the eBay categories and search the completed listings to find what products sold and what product did not sell in last 90 days. We're going look at eBay completed listings and search product categories. You want to see how many products sold and did not sell.
For the baby product category, we'll see that there are so many sub-categories you can choose to sell. We'll start by clicking on advanced search and click on the category you want to view. We want the price to be above $250 and make sure we're only looking at “buy it now” listings, finally click the search button.
2,700 baby products sold on eBay in last 90 days and sold for at least $250.00. You can scroll through all of the products yourself to get a feel for what products sell and what don't. Next, look at completed listings, these are the total amount of products that sold and did not sell in the past 90 days. Total listings are about 12,000. You can determine that about 9,000 products did not sell. That's great, because you're only going to sell 20% of your products. 20% of your products will make up for 80% of your profits.
For our next example, click on the “music instruments and gear” product category. Click on “advanced search.” First, check off “sold listings” with the items priced at least $250.00. Next, check off “buy it now” and check off “brand new” listings.
You'll see that about 41,000 items sold in the musical instruments category on eBay. When you dive deeper into research, you see that about 18,000 guitars sold. Get a feel for what products sell and what don't. Research brand new products that sold for at least $250.00 with buy it now listings.
Finally, we'll see a total of 180,000 items were on eBay in the “musical instruments” category. That means, 140,000 items did not sell. That's okay, we'll do the math and determine about 41,000 items sold divided by on 180,000 items total. That's about 20% of items sold. We'll apply the 80/20 principle which says 20% of products make up for 80% of profits.
Amazon Rankings to Prove Retail Products Sell
Validate your retail product ideas using Amazon search. We'll be sticking with the same product category examples of baby products and musical instruments.
The “baby department” on Amazon is on the left hand side of your screen. Scroll down to price and select the “$200 and over.” First, you'll see the baby monitor to the right is priced at $240 dollars. Scroll down to product information, and under the additional information, to the right of your screen, you'll see that this product is ranked “Top 800 Best-Selling Items” in the Baby Department. It's also ranked “Top 20,000 Best-Selling Products” of all Amazon Departments. In my experience, those products sell at least 5 per day.
Moving on to musical instruments, find the department to the left side of your screen. Scroll down to price, and select the “$200.00 and over” option. For today's example, we'll be looking at the “Jam Stick: Plugin This Guitar into Your iPad.” Next, we'll scroll down to product details and we'll see this product is an “Amazon Bestseller” its ranking in the top 5,000 products.
We can assume from experience that this product alone sells about five per day. If you're making at least $10 profit per sale and making at least five sales per day. That's $50.00 profit per day. If you want to make $250.00 profit per day, all you'd need to do is focus on selling five items at a time. Focus on the products that are already selling. My recommendation would be to search through every Amazon Department and find the best selling items priced over $200.00.
How to Use Google Trends to Prove Retail Products Sell
Google Trends is another tool you can use to research products. When I sold football cards, Topps Chrome football was a best-seller, but only for a few months in the year. We'll use Google Trends to research which months are best to sell this product, because it would be a waste of time to keep trying to sell the product, if no one is buying it.
We'll see that the peak times people are searching for this product is in October, this is when the product is released. As the football season goes on, interest for the product declines and ends when football season is over. Once March rolls around, people focusing on baseball products. You'd turn your attention to selling baseball cards in the summer. This is part of finding and focusing on products that are actually selling.
How to Start a Business Internationally
20% of students on Udemy are from from India. So, Google “starting a business in India” and you'll see that your government offers plenty of information. Use it in order to sign up and register a business. To work with wholesalers, all you need to do is prove you have a legitimate business.
Once you set up a business in India, you are legitimizing your business and you are able to do business anywhere in the world. If you want to do business in the US, call the manufacturer who produces the item you want to sell. Introduce yourself, the name of your company, and where your business is located. They'll give you a list of wholesalers you can work with in India or wherever you're located.
I'm not a lawyer or an accountant and I can not give you legal advice. When you "Google" this information, you'll be connected to your government website. Make sure it's a legitimate government website because you don't need to pay anyone to file the paperwork to become a legitimate business. The government will show you a step by step process, for free and will give you in-depth information in order to legitimize your business.
This will enable you to get products at wholesale prices and work with legitimate wholesalers in the US and internationally to start dropshipping products to your customers, anywhere in the world.
Tax I.D. to Work with Dropshippers (U.S. only)
Applicable to the United States, an Employer Identification Number or EIN is the corporate equivalent to a Social Security Number, although it is issued to anyone, including individuals. The purpose of an EIN is so that the IRS will be able to identify your business for taxes.
You need an EIN to work with wholesalers. Without it, you will not have access to legitimate wholesalers. With an EIN you won't have to pay sales tax on products you buy for your business, including items for resell.
Calling Corporate Headquarters
You want to call the company's corporate headquarters and ask for the sales department. Tell the sales department that you own a retail business and want to sell their products. Ask them for a list of their wholesale distributors in the US. Tell them where your business is located so they can direct you to the regional sales manager. They want to sell as many products as possible and they will be happy to give you a list of wholesalers and dropshippers you can work with.
Call them enthusiastically with a smile on your face because they will notice a considerable difference. Slow down your talking and movement by about 50%. Use pauses when speaking. “Hello, this is Matt Bernstein from Low Cost Hustle, LLC I'm interested in retailing your products on my ecommerce site. Would you tell me how I can get started?” If you get transferred to the sales department say this “hello this is Matt Bernstein from Low Cost Hustle, LLC. I got your number from [this] manufacturer and we're a retailer interested in carrying several of your products. Would you tell me how to apply for a new account please?”
How to Spot Fake Dropshippers
A real legitimate wholesaler will not do business with you unless you have a tax id. They will not show you wholesale prices unless you set up an account with them first. All accounts are free. There is never a risk in setting up an account with a wholesaler.
Order From the Competition at Wholesale Prices
Some of your competition does business with the manufacturer and sells to the general public. This is an opportunity for you to do business with them and get those products at wholesale prices. Contact your competition and tell them you're a legitimate business and want to buy products at wholesale prices from them. In some cases, you'll be able to build relationships this way, and get products at wholesale prices.
Signup for Wholesale Accounts
When you're applying for wholesale accounts, they're going to want specific information about your business. Have the following information ready. Business name, Tax I.D. number, business address, business phone, number, and for business status, you tell the wholesaler, you're a new LLC. The following are additional questions the wholesaler will ask you. Answer them truthfully, are you a storefront? online retailer? How long have you been in business? Tell them you're a new online business for less than a year. The wholesalers will want to know your trade references and bank references. Considering, you don't have any yet because you're a new business, tell them you'll pay upfront for every order.
Once you set up your wholesale account you can begin to ask questions. Such as, “how soon after you place an order does the order ship?” and “do you do overnight shipping?”
Be sure you understand the supplier's policies in each of these areas:
The manufacturer may set a price floor or ceiling in an attempt to control a market. This means you must sell the product within a specified price range. Otherwise known as MAP Pricing
(Minimum Advertised Price)
The refund policy defines whether you will get your money back if your customers return an item. Your supplier will define if and how they provide refunds. If a customer returns their order, often you're responsible for refunding your customer and keeping their items as your own inventory. This is the cost of doing business because I only had one return in two years of business.
The supplier will have specific conditions under which it will accept returns. A normal wholesaler return policy will have the ability to return items anytime within 30 days.
Most suppliers will stand behind the manufacturer's product guarantee. You can honor that guarantee or give your customer an additional guarantee as incentive to purchase from you.
Goods Damaged During Shipping
This policy describes the conditions under which the supplier will accept the return of a product that is damaged while in transit.
Most suppliers do not have a specific policy if you submit an order for an out‐of‐stock product. It will be up to you to determine how you want to handle this situation. In the interest of good customer relations, you may want to let the customer choose a different product or get their money back if an item is on backorder.
Type of trade credit where the payment is due in full 30 days after the item is purchased.
How to Place an Order with Dropshippers
TO: Sports Images
DROP SHIP ORDER
The following is a Drop Ship Order from Sports Pulse, LLC Account #12345
Please ship the product(s) to our customer with our COMPANY address listed as follows”
City, State Zip
PLEASE CONFIRM THE RECEIPT AND STATUS OF THIS ORDER by return email at email@example.com, including tracking number where possible.
PLEASE INFORM ME ASAP if item(s) are backordered or discontinued.
CUSTOMER SHIPPING ADDRESS
ITEM #: ABCDE
PAYMENT METHOD: CREDIT CARD
SHIPPING METHOD: UPS GROUND
Thank you so much,
Sports Pulse, LLC
How to Setup an eBay Account
eBay gives you an easy access to a worldwide customer base - who is looking to buy the products you're selling. Getting started with eBay is virtually risk free for you. You don't need any startup capital and you don't need to take out a loan. You benefit from massive amounts of internet traffic. There are safety measures that protect buyers and sellers from fraud. Your income potential is virtually unlimited and is only limited by…your ability to find items to resell. Your knowledge of creative selling techniques and your time.
You can list a product immediately and make a sale on eBay within 6 hours of listing that item. If you're new to selling and marketing then eBay is a great solution. eBay does all the marketing for you. The best part is, eBay only gets paid when you make a salet! eBay is a great way to test which items sell and which ones don't sell.
Go on your desktop, laptop, or tablet. Make sure you log into one of those options before continuing. Go to ebay.com and click register on the top left corner of your screen, where it says “sign in or register” This will prompt you to the “Get Started with eBay” page and you can proceed to type in your “first name, last name, email address, and password” By clicking submit you agree to eBay terms and conditions.
eBay will send you a welcome message and now you've created an eBay account. You're not done just yet. You still need to learn how to create an eBay selling account. Go to the top left hand corner of your screen and click on your name. A tab will appear and click on “account settings” This is where you can access your account information at anytime.
Next you need to click on the sell tab that is located on the top left corner of your screen. eBay will prompt you to a page where you need to “update your information” You need to type in your “country, street address, zip code, city, state, and phone number” and click continue so eBay can update your information.
Next you want to access your eBay “selling manager” this is where you can keep track of sold, unsold, and active inventory listings you have listed on eBay.
Go to your messages and click on the “eBay welcome message” and click on “account preferences”. You'll be prompt to your account information and click on edit to the right of your “user id” eBay will require you to confirm your password before you can make any change to your ID.
The final step to creating your eBay selling account is to click my account and then on eBay store subscriptions. You do not need an eBay store in order to create a selling account. You'll notice that eBay says “you do not have an active sellers account” click on that link and then confirm your personal information. eBay will call you immediately to confirm your identity. This will prevent fraud. Next type in your credit card information because this is how you pay your eBay commission fees every month after you sell an item.
How to Setup a PayPal Account
You'll quickly come to know that eBay and PayPal work hand and hand. Especially when you're first starting out. PayPal is owned by eBay and eBay requires you to use PayPal to accept payments when you're first start to sell. Because of this you're forced to create a PayPal account to sell on eBay. So lets get you started!
Go to ebay.com and go to my “account settings” Scroll all the way down to “my PayPal” and click “link my PayPal account” This will take you to the PayPal website and you can click “I don't have a PayPal account” Type in the same email address that is associated with your eBay account and create and confirm your password. You need to review your account information and then click continue.
Now that you've created your PayPal account you need to finish linking your eBay and PayPal accounts in order to sell on eBay. Go back to eBay “account setting” and click “link my PayPal account” and now type in your PayPal email and password that you created and click “link my account”
Now that your eBay and PayPal accounts are linked. Go to PayPal.com and login. PayPal will prompted a screen that requires you to create two security questions to protect your account. Any time you're dealing with a financial account you want it to be secure as possible.
You're going to need to link your credit card, bank account, and social security number with your PayPal account. This is to prevent fraud and confirm your true identity.
You're going to have to rely on your abilities to adapt and learn new things. Throughout this book you're going to be introduced to websites and tools you're not familiar with. Most websites have knowledge bases and videos that will teach you to how to use their websites properly. Your ability to learn these new skills will determine your success.
Once you sign up for a PayPal account and make your first sale, you'll notice that eBay holds the sale transaction money into your PayPal account for up to 21 days. This is to prevent fraudulent transactions. eBay has standards that you need to live up to in order for you to sell on eBay long term. You need to be patient because eventually they will not have that 21 day limit placed on you. This is only for new sellers to prevent fraud. When you upload your tracking number for each order, PayPal will release the funds 2-3 business days after your customers order has been received.
To start, PayPal charges 2.9% merchant service fee on every transaction. Once you start selling more, that will be automatically be lowered to 2.5% or 2.2% depending on your volume of sales. You will get to that point eventually, you just have to be patient throughout the process. This is easy to accomplish, you just need time. Like Frank Sinatra said if you can do it here, you can do it anywhere. Meaning if I can do it, you can do it.
eBay Presale Product Listing Research
How to conduct presale research on eBay. As you start to evaluate product listings, be sure you determine the total number of results, the number and percentage of listings that sold. The price of products that sold in last 90 days. We did the same thing in the lecture searching eBay completed listing. Do this for each product you want to sell.
Create the title, describe the item clearly and include the keyword phrases that best describe the product. Ask yourself, “what would I type in if I was looking for this item?” Use as many characters allowed in the title as possible and use descriptive terms. What's the product name, color, type, gender, brand, size, style, sku, and condition.
The product description should be thorough and clearly describe the product and its condition. Be sure it points out specific or unique features benefits and specifications. Use consistent business-like fonts and colors. Use black coloring, arial font, size 12, and bold the headings. Keep your sentences and paragraphs short and to the point. Buyers want to get the facts of your product quickly. They don't want to read a lot of text. So keep your paragraphs at four sentences or less. Use bullet points to make the listing skimmable and give emphasis to benefits features and specifications. Carefully check the grammar, punctuation, and spelling. Get help, if necessary, to get it right. Include return shipping and payment policies in your descriptions.
Save your policies as a document to easily copy and paste for every eBay listing. As for product descriptions, I just copied the manufacturer descriptions and was on the first page on Google. eBay does the best job to market your products to really earn their commission.
Upload stock photos that very clearly highlight all the features of the item. You can list up to 12 pictures. List as many pictures as possible that will add value to customers experience. The pictures need to be large with at least one side with 500 pixels.
Price, you want to match the best price on eBay or within $10 of the best price because people always want to buy the lowest price possible. There's no way around this. No matter how good your customer services is. No matter how good your shipping and return policies are. The customer will always go with the seller with the lowest price with the best feedback. The best shipping, return policies, and customer service will supplement the best price.
Product quantity, you're limited to listing 50 items on eBay to start so keep each listing quantity to one per listing. Shipping policy, because you're listing products that sell for $250, you can offer them free shipping. In my experience, the dropshipper will give you free shipping anyway so it's a no brainer. You don't have to pay for shipping and neither should your customers.
Return policy, offer a better return policy than your competition. In retail your customer always knows what they're buying You should have a return policy because your customer likes knowing in the back of their minds that the option to return their order is available. In all my years doing business I've had one customer return their order. The sale was for $600 and I paid only $45 for return shipping. Considering my sales were over $525,000 in the last two years, having a return policy was absolutely worth it. Accept the 60 day return policy on eBay and check off that the seller will pay for return shipping. This gives the customer virtually no risk purchasing from you.
Create the Title
Describe your item clearly and include the keyword phrases that best describe it. Avoid keywords that have nothing to do with the product you're selling. Ask yourself, “What would I type if I was looking for this item?”
Use as many of the characters allowed in the title as you can and use descriptive terms to consider the following:
Color (if applicable)
Gender (if applicable)
Size (if applicable)
Style (if applicable)
SKU (if applicable)
Your description should be thorough and clearly describe the product and its condition. Be sure it points out specific or unique features, benefits, and specifications.
Use consistent business‐like font sizes and colors. You should use:
Keep your sentences and paragraphs short and to the point. Buyers want to get the facts of your product quickly. They don't want to read a lot of text. Use bullet points to make them skimmable and to give emphasis to benefits, features, specifications.
Give it a professional appearance. Carefully check the grammar, punctuation, and spelling and get help, if necessary, to get it right. Include return, shipping, and payment policies in the description.
It is very easy to just copy and paste the manufacturer description. On eBay, that's exactly what I did and my listings were found on the top of the first page on Google. eBay does the best job to market your products on all aspects and really earn their commission. My business wouldn't be where it is today without eBay, so thank you very much eBay.
Very clear pictures that highlight all of the features of the item. You can list up to 12 pictures. List as many pictures as possible that will add value to your customers experience. You want them to be sized large (at least 1 side with 500px is required by eBay).
You want to match the best price on eBay (or within $10 of the best price) because people always want to buy the lowest priced listing possible.
You're limited to listing 10 items on eBay to start so keep each listing QTY to 1 per listing.
You're going to be listing products that sell for at least $250 you can offer them free shipping. In my experience, the dropshippers will give you free shipping anyways so it's a no brainer. You don't pay for shipping and neither do your customers. If your drop shipper doesn't ship for free, find another drop shipper that will.
Offer a better return policy than your competition. In retail, your customer always know what they are buying. You should have a return policy because your customer likes knowing in the back of their minds that the option to return their order is available. In all my years of doing business, I've had 1 customer return their order. The sale was $600 and I paid $45 for shipping. Considering my sales were $525,000 in the last two years, having a return policy was absolutely worth it. You want to accept a 60 day return policy on eBay and say that you will pay for return shipping. This gives the customer virtually no risk purchasing from you. You want to be better than your competitors and give your customers the best value so they will purchase with you and not someone else. Again, you have nothing to be afraid of because since 2006, I've had 1 return. I swear to you, only 1 return. So you have nothing to worry about. It's the cost of doing business.
What People Want on eBay
Potential customers want to make a purchase from you if you have the best price. No matter how nice you are, no matter how accommodating you are to them, no matter what your shipping and return policies are nothing makes up for having the lowest price. This is just the retail world we live in today. So you want to match the best price.
Focus on What Won't Change
The core of your business should be built around things that won't change. Invest in business concepts that people are going to want today and thirty years from now. Amazon focuses on fast & free shipping, great selection, friendly return policies, and affordable prices. These things will always be in high demand. When you focus on permanent features, you're maximizing your long term probability for success.
Quantify Your Business
Focus on items that you can sell more than 12 of
What 20% of products make up 80% of your sales?
What 20% of customers make up 80% of your sales?
How to Increase eBay Selling Limits
After you've created an eBay selling account, you're limited to listing 50 items or selling $5,000 per month. Selling limits serve the purpose of preventing fraud. eBay does a background check on every seller to make sure their legitimate.
It's easy to increase your selling limits. You're going to have to be patient. You'll need to sell some products and max out your selling limits during your first month and receive 5 star feedback from those transactions.
After one month you'll be able to call eBay and explain to them your business plan and they will increase your selling limits each month by about 80%. eBay will want to know where you're getting your products, how many products you want to list, and what the average sale price is.
eBay will also hold your funds into PayPal for up to 21 days after you sell the item. Which limits your cash flow.
eBay wants you to call every month and speak with their experts to talk more about your business and more about you. They'll want to know where you get your products. What other platforms you're using. They will mostly go by your past selling performances. eBay will increase your limits based off your selling habits and tailor the limitations to your business needs. They will increase your limits every 30 days immediately after a phone call with a representative.
Since I'd have about 530 positive feedback and 100% positive feedback, asking for increases every 30 days was easy and I was getting a 75% increase in both categories. After about 1 year or 12 calls to talk to eBay about increasing my selling limits. eBay raised my limits to 2,500 items per month and could list $1,300,000 worth of items.
Simple Bookkeeping to Keep Track of Profits
When your first sale comes in, you need to keep track of your revenue and all your cost of doing business. The IRS is going to want to know during tax season and you're gonna wanna know how much money you're making also. You need something to measure your goals against. You need to keep track of your cost of doing business so you know what expenses need to be cut.
You'll learn how to use Microsoft Excel to keep track of the books for your online business. At this point, you should not have any upfront expenses. The only expenses you will encounter is after you make a sale. In that case, you only need to keep track of sale transactions.
Create a Microsoft Excel file and title it with your business name and year.Create Column headings for each of these fields.
Mark down the date of the transaction in the next row down from the appropriate “date” column heading.
You can copy and paste the buyers shipping address and email address to be able to easily contact them in the future.
Mark down the contents of your customers order. You can also copy and paste right from the sales invoice.
Mark down how many items of each product your customer bought.
What was the sale price? How much did your customer pay for their order?
Cost of Goods
How much did you have to pay for your customers order?
How much did it cost you to ship your customers order?
How much of a commission did eBay charge you for your sale? It's usually 9% per sale.
How much did your merchant account, payment gateway, or PayPal charge you for the transaction?
How much money did you make from your customers order?
Gross revenue - cost of goods/expenses. It's simple math.
Upload the tracking# from your customers order into your excel spreadsheet to keep track of shipping history.
PayPal Invoice to Create Repeat Customers
Once you've made a sell with a customer, there is no reason that same customer should ever buy from you on eBay again. You want to invoice the repeat customer from PayPal and avoid the eBay fees. You know your customer now and you know how to contact them. You know what products they're interested in. You will use this information to make sales with them in the future. You no longer need eBay. eBay has done their job and has found you a customer who loves your business.
Converting eBay Best Offers Into Sales
In all your listings you want to check off the best offer option. Customers will begin to offer you specific prices for specific products. This is a good way to identify customers who want your product and want to pay a fair price for it. You have no intention of selling best offers thru eBay because your prices are already least amount you're willing to accept for a transaction on eBay.
What you want to do is offer them a price and the transaction will be made outside of eBay to avoid eBay fees. This is good for both sides because the customer is spending a lot less money and you're making more money. If eBay takes 10% commission from $250 = that adds up to be $25. If you give your customer $15 off for $235 you're now making $10 extra profit than you would have made then selling it on eBay. You will ask for your customers email on the eBay messaging system and send them a PayPal invoice to get paid for the transaction. It's a win for your customer and it's a win for you.
Eventually eBay will block you from sending emails and will censor customers emails. To counter this you will get your own website and send them product links. In the many years of selling on eBay, they have never censored URL links in their messaging system.
How to Avoid Getting Banned From eBay
When I first started selling on eBay, I believed that the more products that were listed in my eBay store the more profits I could make and the better my business could be. I was listing and selling products that were getting drop shipped from distributors and I had problems updating my inventory on eBay.
Meaning, if you're listing 2,500 items in your eBay store any 1 item could become sold out with your distributor or they could raise the price of the item.
Lets say your distributor sold out of one of those items and you sell that item on eBay, what are you gonna do? You can either find another distributor and hope they have that same product or buy it at retail.
The worst case happened to me 7 times in the last 12 months and it's the only reason why I got banned from eBay. I wasn't able to find the product anywhere for any price because there is none left. So you have no choice but to beg your customer and eBay for your forgiveness and hope they won't leave you negative feedback. 7 customers left me negative feedback because the distributor sold the item I had listed on eBay.
Keeping track of 2,500 items for 24/7/365 in real time is impossible for any one human being to accomplish. The customer didn't understand or seem to believe that I ran out of product and only believed that I was holding out on the product to make even more of a profit because the product in question raised in value since the customer bought it. It was also the main reason why everyone is sold out on it now and I wasn't able to fulfill their order at this time.
What you want to do to avoid this is list items from the wholesalers inventory that has at least a quantity of 12 in stock and ready to ship because a lot of the products I was selling the wholesaler only had 1 item available of that product. You also want to never stop product sourcing. You want a good standing relationship with every wholesaler and manufacturer you can possibly find. It will even get to the point where you'll work with other retail stores to get a good price.
Own Your Bad News
When something bad happens with your customers order, tell them. People will respect you more if you are open, honest, and responsive. You want your customers to be as informed as possible. A happy customer is a repeat customer.
How to Say You're Sorry
A good apology accepts responsibility. It provides real details about what happened and what you're doing to prevent it from happening again. It seeks a way to make things right. An “I” apology is a lot stronger than a “we” apology. The number one principle to keep in mind when you apologize: How would you feel about the apology if you were on the other end? If someone said those words to you, would you believe them? If you built rapport with customers, they'll cut you some slack and trust you when you say you are sorry.
Overview of Brand Values to Gain Customer Loyalty
Today, we're going to talk about customer service. These are the things that you want your customers to perceive about you and your business. People want to trust other people instead of corporations. You want to have core values and have your business stand for something special. Sports Pulse was about connecting customers with card shops around the U.S. and Canada. Help support them and keep the stores open.
Don't have a problem saying no to a customer. You should know what you will never do and tell your customers that. You have integrity and stand for what you believe in.
You also want to be authentic and have that authenticity reflected in your business. Emulate businesses you love and buy from. What do they do great? What do they do differently? Analyze their business and emulate those same authentic qualities into your own. Don't be afraid to be yourself and act your size. You're not a corporation, you're either one person or a small group of people. That's okay and embrace who you are.
You can't always surprise your customers, but the unexpected gets remembered. Give a little extra value away as an extra bonus gift that they might not be expecting. Try and surprise your customers every single time. Go the extra mile to put in the work and win their loyalty. That's how businesses win in the long run.
You want to be consistent. Imagine if the same dish at your favorite restaurant tasted different half the time you went. You'd never know what to expect, the good or the mediocre. So, you'd be less likely to eat there. If you say you ship products within 48 hours, be consistent and do so. If you don't send an email right away and apologize. Be personal with your customers and go that extra mile in getting to know them too. They'll be more lenient when you make a mistake.
Develop Customer Relationships to Increase Sales
What kind of relationship do you have with your customers?
You have an easier time giving your friend $20, rather than a complete stranger.
People want to trust other people and not corporations.
What have you done to build a relationship and trust, so that the customer spends money with you?
Do you offer free shipping?
Do you have a simple and easy to use return policy?
Do you offer free return shipping?
When a customer wants a return, do you follow through on all your promises and show them what you truly stand for?
Offering these incentives to your customers makes the purchase a no brainer. When you give a customer no potential risk, they are more likely to buy from you, and they will more likely buy from you in the future.
Two weeks after you make a sale, do you follow up with all your customers, asking them about their experience? You want them to make their voice heard, your customers are important to you. So make them feel important. Ask them if they're enjoying their order, and build a relationship with all your customers.
Repeat customers are the best thing for any business.
What can you do online to build a relationship with a customer?
- Live chat with customers.
- Be yourself. Use language that you'd expect to read on a website because no one wants corporate talk.
- Connect. Easily offer ways for your visitors to connect with you (email, phone, Skype, twitter, snail mail, chat-room).
- Value. Don't ask for money, offer value upfront.
- Listen. ALL feedback is good. Positive or negative it is something you can learn from.
Customer Satisfaction to Guarantee Repeat Customers
People will look to justify their purchase to their friends and family. So you want to justify the sale with social proof. Include customer feedback in your followup emails and emphasize your low return rate.
Surprise customers with a little bonus because it more likely confirms to them, that the product they ordered was worth it.
Offer free product training and support. When people spend money on something they tend to doubt themselves and their ability to make the product work right.
Just because you made the sale, it doesn't mean the work is over. Your job is to turn one-time buyers into loyal customers.
- Yields big profits over the long haul
- Creates raving fans that promote your products for free
- Cheaper than finding new customers
Customers buy sports cards to complete sets.
What if you gave them an artificial head start?
Give them a bonus gift and give them a head start to complete a card set.
When customers buy a product for the first time on other baseball card sites, they are 0% completed with their set. How about giving them extra value, and automatically give away 5% of the set they want?
Give them a head start before opening their purchase. Instead of 0% completed, they are 5% completed. Customer loyalty would increase which will yield big profits for you in the long haul.
Don't Carry an Inventory
When you buy wholesale and carry an inventory of your products upfront you run the risk of several things. You're taking all the financial risk when you buy an inventory without having the sale first. You're decreasing your cash flow in the short term to increase your cash flow for the long term.
Let your wholesalers carry the inventory and take the financial risk. You don't have to. Never carry an inventory. You're increasing your cash flow every time you make a sale in the short term and in the long term.
When Sports Pulse decided to take an inventory it was because sports cards can go up in value tremendously and they unfortunately can go down in price tremendously. I decided to invest into buying an inventory for myself in the hopes that the new released sports card products would increase in price on the release date and I'd be able to sell them to a wholesaler for a profit.
Unfortunately for Sports Pulse, this was an unneeded risk to take on. Especially because if a products price decreased on release date, wholesalers would be looking to dump their inventory to minimize their losses and I'd make a killing.
Instead, I was the person who needed to dump their inventory because, I didn't have a ton of cash flow and needed to take whatever money I could.
If I didn't buy any products, and kept to the dropshipping plan, wholesalers would have been dumping their products at great prices. They would retail the same product for much more to retail customers because they wanted to minimize their losses. I had no financial burden to account for so I could list a product for $50 cheaper than what retail stores were selling it for. I'd make a sale because I was able to give the customer the best price and I would buy the case from the wholesaler. When a product's price drops, these are the times when I profit most, especially when I do not carry the financial burden.From there on out I decided to bet seldom, meaning I would never carry an inventory because the financial gain vs. the financial loss was not worth it. It was easier for me to lose money carry an inventory than it was for me to increase income. RULE #1 NEVER CARRY AN INVENTORY. The risk does not outweigh the reward.
Don't Presale Items on eBay
Presales in the sports card industry can be an amazing way to increase sales. Again, for Sports Pulse the risk does not outweigh the reward. Presales are the practice of arranging the sale of a product before it is available. For example, you and the buyer agree on the sales price and they give you a $100 deposit that goes towards their balance. If they decide not to pay for the rest of their order, you're stuck with that inventory. You also get that $100 deposit of theirs. There is another way to look at it. The customer is a very good customer of yours and they presale an order with you placing a $100 deposit. Time goes by and lets say Jasper doesn't want their order anymore and wants back the $100 deposit. You can either give back the $100 deposit and you're stuck with the inventory from their product but you'd keep Jasper as a customer and he'd probably make you 10x that $100's back sooner rather than later.. Or you can keep the $100 deposit, keep the inventory, and lose Jasper as a customer. That's situation by situation basis. The main point to remember is, enough customers might cancel their pre sale orders with you and you'll be stuck with that inventory. I want no upfront costs, so thats why RULE #2 NEVER PRESELL INVENTORY PRODUCTS.
Don't Ship an Order Until You're Paid
It might seem obvious, but greed can take over. A buyer on eBay messaged me and we made a deal. He bought 2 products for $1700 and the profit was $250. That's almost 15%% and it's something I almost never see in the sports card business. I messaged him off eBay and convinced him to buy another $5670 from me. He was going to send me a check and he seemed trustworthy. I'd never been screwed before and wasn't looking for it to happen to me ever. This deal though, that check never came and the excuses did. Considering he paid already on eBay and I emailed him looking to sell more that it would be OK. Selling $5670 to a customer was a normal thing so I didn't think anything of the money amount. The check never came and I lost $5670 and me being 23 years old, that's a lot of money and set me back quite a ways. NEVER SHIP AN ORDER WITHOUT GETTING PAID. Your customer will understand and the legit customer who want your business will always give you the money upfront before they expect you to ship their order out. The risk is not worth the reward. In theory, I had to sell $56,700 in products to make that money back.
Ship Orders to their Billing Address
I made a sale on eBay and shipped out the product to the customer. Through eBay I was talking to her about how this order was a gift for her husband and she needed the order by a certain date. That process went well and wanted to follow up with her about how her husband liked it. She wanted another product for him and placed an order for $259.99. The billing address was different from the shipping address and didn't really wonder why. Was skeptical with fraud, but greed took over for me as it might with you. Don't let the greed take over because PayPal froze the money of $419.99 for the first sale of Michelles and Bank of America took the $259.99 from my bank account because of fraudulent activity. PayPal gave me the $419.99 back because I was protected with PayPal seller protection. Bank of America did not give back the $259.99 because I shipped to an address DIFFERENT from the billing address. RULE#4 ALWAYS SHIP TO THE BILLING ADDRESS there is no need for you to potentially be at risk and lose 100%% of the money from the sale.
Never Overspend on Business Expenses
Always keep your low cost/no overhead and always hustle for what you want to get in life. Webhosting was costing me $150/month, eBay subscription was costing $180/month. It wasn't increasing my income to spend that extra money on website hosting and an eBay store subscription. So I cut those expenses. Always do it the free way first and see if it works. If you can increase your income by spending some money, then try it. Test the waters on a small incremental basis. Test what works and focus on what works in order to make a killing.