
A brief introduction to what the course is about.
Choosing a name is a big job.
Create a concise artist statement in two paragraphs that shares meaningful memories or landscapes, explains subject choice, and uses mixed media and color to invite quiet discovery.
Build your art career by compiling a comprehensive cv that includes education, shows, collections, teaching, and prizes, then tailor a shorter version for specific applications and proofread for errors.
Craft your artist biography by presenting you, your work, and your goals; choose first-person voice, ensure readability, flow, and a positive, professional tone.
Choose a business name that represents your work, pair it with domain name, verify uniqueness among variations with name generators, and register with registrar at a fair price.
Keep a small batch of business cards with your name, email, and website, plus a simple logo or image and a color scheme that matches your site, avoiding personal details.
Choose and set up a compelling artist website or app by evaluating providers, defining features like galleries, sales, videos, newsletters, and links, and selecting a fit within budget.
Design a personal logo that acts as an identifiable symbol tied to your art, use simple shapes and colors, and limit identifiers across your website, blog, and cards.
Learn to prepare for art fairs and home shows by researching local events, submitting early applications, creating professional jpegs with labels, and planning open studio promotions.
Set flexible five-year and twenty-year goals, break them into monthly and weekly actions, then create a gallery-ready plan to produce work and apply to shows.
Get organized to launch your art business by making detailed to-do lists, preparing a ready-to-show artwork series, and creating practical checklists for galleries, fairs, and pricing.
Network to get your name known by meeting other artists, visiting galleries, and joining or forming art groups that can organize shows and workshops.
Blogging is optional for artists, but it helps network and showcase work while sharing the process. Plan ahead with batch writing, draft multiple posts, develop art-related topics, and schedule them.
Understand how to report all income from teaching, selling art, and licensing, track income sources, deduct art materials and home studio expenses, and work with a local accountant.
Create a dedicated Facebook business page and separate it from your personal profile; test a few platforms to identify your top three, then consistently post and engage with art communities.
Use Instagram as a visual business tool by creating a business account, posting photos or videos, using stories for themed sequences lasting 24 hours, and following galleries, artists, and topics.
Promote your artwork and online classes on YouTube by sharing art show videos, short teaching clips, and curated playlists while keeping your style and brand consistent.
Explore selling online by turning artwork into digital downloads, prints, and products on print-on-demand platforms; evaluate sites, upload pieces, and test one option before expanding.
Develop consistent working habits, finish with mini deadlines, and plan your art business; master hard skills first, use downtime to think, and promote one series at a time.
As you get more involved in the art world, you begin to start thinking about selling your work. This course gives you tips and techniques to get you started in the right direction when starting an art business. Beginning with writing a statement, a bio and a CV, the course covers the BASICS to organizing yourself to turn your art making into a business. Learn where to start looking and how to approach galleries. Learn the basics of social media. Learn the basics of marketing. Learn the basics of getting a budget started and more. Join me in my course on getting your art making ready to begin to sell it.