Starting a Small Business - Startup Guide for Entrepreneurs
4.3 (32 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,173 students enrolled

Starting a Small Business - Startup Guide for Entrepreneurs

Learn the Steps Necessary to Get Your Small Business Started in the Correct Manner for the United States
4.3 (32 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
3,173 students enrolled
Created by Larry Aiello
Last updated 7/2019
English [Auto-generated]
Current price: $48.99 Original price: $74.99 Discount: 35% off
21 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3.5 hours on-demand video
  • 12 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • The steps necessary to start a business in the United States.
  • All the funding options available for funding your business.
  • The various legal forms of doing business in the United States.
  • Students will learn the relevant aspects involved in running a business but may be embarrassed to ask their accountant, insurance agent or lawyer.
  • How to create a financial plan and the importance of a good accounting system.
  • What a small business owner needs to know about search engine optimization and social media.
  • Aspects of hiring employees and the importance of using a payroll service.
  • You will need a strong work ethic and desire to succeed.
  • A university degree is not required to start a business.
  • An entrepreneurial spirit.
  • You should already have a good idea of the product or service you will be offering. This course will not delve into the aspects of choosing a good product or service for you.

Are you thinking of starting a business and do not know where to start?

I am an accounting professional with 30 years of professional experience that ranges from working for small mom and pop operations all the way up to stint with a Fortune 500 company in the 1990s. I have experience in many industries including:

  • Real Estate

  • Healthcare

  • Investment Advisory Services

  • Financial Services

Many small business owners have gotten my assistance in getting their business and accounting system set up properly.

I can help guide you through the steps that you will need to get your business up and running.  I will set out a road map for you so you know where your focus should be. This course is divided into sections so you can focus on the area that might be of particular interest to you.

The course is not progressive, and does not build upon the previous lessons, which means you can skip around and focus on the area where you need clarity.

Here is what you get:

  • Full, lifetime access to the lessons

  • Future lectures and upgrades and additional material at no additional cost

  • Unconditional Udemy 30 day money-back guarantee - no questions asked - I am confident you will enjoy my course!

  • Material is accessible whenever YOU want - even with iPad, iPhone and Android apps.

So if you are looking for a blueprint to get your business started the right way, then sign up today!

Who this course is for:
  • Entrepreneurs ready to start a small business with projected revenues under a million per year.
  • Entrepreneurs located in the United States, as the course deals primarily with business considerations in the US, although students from other countries may benefit as well.
  • This course is for sole proprietors, or those wanting to form partnerships or corporations.
  • Appropriate for university students or high school students that are studying towards a business major such as accounting, finance or marketing.
Course content
Expand all 39 lectures 03:21:20
+ Introduction
1 lecture 04:09

This video will serve as an introduction to the course.  If you already know what type of business to start, that's great.  But if not, I can give you some ideas as to try to figure out what you want to do. 

Preview 04:09
+ Thinking of starting a Business?
6 lectures 31:11

In this lesson, I will go over some of the negative aspects, or the downsides of running your own business.  Of course, there are plenty of advantages of running a successful business, but these are the negative aspects that you should consider before you embark on your journey.

Negative Aspects of Owning a Business

There are a couple of schools of thought whether or not you need a business plan as a startup company.  I will give you my thoughts and discuss the seven main components of a typical business plan if you decide to do one, or if you are required to do one.

Do you need a Business Plan?

In this lesson I will go over some considerations when coming up with a name for your business and a website you can use to see if a name is already trademarked.

Naming your Business - Choosing a Name for your Business

You may want to consider purchasing a franchise instead of starting from ground zero.  In this video I will discuss the basic concepts of franchise ownership.

What is a Franchise?

For some people, purchasing an existing business makes a lot of sense.  But where do you find them?  In this lesson I will give you some ideas on where you can find existing businesses for sale.  I will also look at the due diligence process involved if you decide to purchase one.

Purchasing a Business

There are a few nice advantages when owning an online business.  I will discuss the advantages in this lesson and I will also go over a couple places where you can purchase one along with the due diligence required.

Purchasing an Online Business
+ Some Legalities and Administrative Setup
4 lectures 22:17

Choosing the proper form or legal entity for your business will have many ramifications for you legally and from a tax perspective.  In this lesson I will go over the 3 basic forms of doing business in the United States and the advantages and disadvantages to each one.

Choosing the Proper Business Structure or Legal Entity

In this lesson I will go over some general guidelines regarding the registration of your name or whether you need to register a fictitious name or sometimes referred to as a DBA, doing business as.

Registering Your Business Name

Many businesses are required to have the appropriate license at the city, county and state level.  In this lesson I will go over some of those considerations.

State, County and City Licenses for the United States

There are a few businesses in the United States that require approval at the federal level.  In this lesson I will go over some examples of these businesses.

Federal Licenses for the United States
+ Choosing a Location
3 lectures 16:23

In this lesson I will go over the various considerations in choosing a business location.  Most of the times leasing a location will be the proper way to go, but you may also consider purchasing a location as well.

Where to Do Business - Selecting a location

Here are some considerations that you may not be aware of if you are thinking of starting a home based business.

Preview 05:07

In this lesson I will discuss the main advantages and disadvantages of having a home based business. 

Advantages and Disadvantages of Home Based Businesses
+ Financial Aspects
6 lectures 38:27

In this lesson I will discuss the three main ways of getting funds for your startup (savings, debt or equity).  And within each method, there are various other creative ways to get financing.

Financing your Business Startup - Where to Obtain Funds for your Business

Setting up a financial plan will be crucial in your business venture. In this lesson I will go over the importance of tracking your numbers, the difference in fixed costs versus variable costs along with the three main financial statements that are used by every business in operation. 

Set up a Financial Plan

In this example I go through an example of a financial plan and my thinking process involved as I go through a hypothetical example.

An Example of Financial Projection
Bank Accounts, Credit Cards, Money Market Accounts

Merchant accounts are used mostly by brick and mortar locations for when you want to accept credit card or ACH payments.  There are also other alternatives that I will discuss in this lesson.

Merchant Accounts

Having a good accounting system in place will make your life a lot easier for tax reporting and will also give you valuable insights about your business.  In this lesson we will look at a few popular accounting software options and what type of activity you need to be concerned with as a business owner.

The Accounting and Bookkeeping System
+ Insurance Considerations for Small Business Owners
6 lectures 16:04

Having the proper insurance in place for your business will help you minimize any risks that can potentially ruin your business.  This lesson lists out the main types of insurance that a business should consider.  In the subsequent lessons we will go more in depth for each type.

Insurance Overview

This will be the most important type of insurance you should have and I will explain why in the video.

General Liability

This type of insurance protects your employees if they are injured on the job.  For many employers, it will be required.

Workers Compensation

Cyber insurance is becoming more and more important for some businesses because of the increased activity we are now seeing with identity theft.  Find our more about this insurance and if you will need it for your business.

Cyber Insurance

In some scenarios, a key person insurance policy will make sense if you have others relying on the business income.  It could be employees or vendors.  This insurance can serve as a temporary bridge in the untimely death of a key person of the organization.  Find out more by watching the video.

Key Person Insurance

In this lesson we look at product liability and service liability, sometimes referred to as errors and omissions (E&O).

More Types of Insurance - Other Insurance

This quiz will go over the various concepts learned in the section on insurance considerations.

Section Review: Test your knowledge on insurance
4 questions
+ Setting up Your Team
3 lectures 19:43

In this lesson I will go over the difference between independent contractors and employees from a hiring standpoint.  I list out a few sites where you can find independent contractors, freelance talent or virtual assistants.  I also discuss some good hiring practices.

Preview 06:17

In this lesson I will go over the various payroll taxes that you will be responsible for as a business owner. I will also discuss the impact of using independent contractors.

Payroll Taxes

This lesson will go over the reasons why you should utilize a payroll service company to handle your payroll needs. I will also give you four companies that offer this service.  I have personally used all four of their services, but there is one that I like in particular for small businesses.

Payroll Service Companies
+ Marketing and Communicating with Customers
7 lectures 40:26

In this lesson I will explain my thoughts on domain names, how to choose a good one, where to buy them, what to avoid, how to check the history, etc.

Domain Names
Creating a Website in Four Easy Steps

If you have a website then it is imperative to install Google Analytics to give you statistical information about your site.  It is a free program.  In this lesson I will discuss Google Analytics and a couple of other alternatives.

Google Analytics

in this lesson we will look at a basic introduction to SEO or search engine optimization.

SEO (Search Engine Optimization) Introduction

In this lesson we will look at the differences between two types of search engine optimization.  The first type is known as on page and the second type is known as off page.  I will discuss what you need to be focusing on as a business owner such as how often should you post items to your website.

On Page SEO versus Off Page SEO (Search Engine Optimization)

In this lesson I go over my thoughts about social media.  Contrary to what some other people may think, I think in some circumstances you don't even need to worry about it.  Find out more by viewing the video.

Social Media
+ Exit Strategies
2 lectures 10:57

This may not be a consideration for you at this moment, but eventually you may have plans to sell your business, either to start another one, or to retire off into the sunset. In this lesson, I will go over some considerations when it comes to selling your business.

Selling your Business

There are many considerations that can come into play when you price a business for sale.  In this lesson, we will look at some of the most important ones that factor into how much you can ask for your business. 

Determining a Price for your Business