Starting a Digital Marketing Agency, from Zero to Hero

Choose a niche you are passionate about to position yourself as the expert for small local businesses lacking online marketing expertise. Research nearby shops to identify opportunities and needs.

Learn how to build a conversion-focused landing page with a single goal, bright call-to-action, mobile-first design, social proof, and urgency to capture leads.

Create a landing page and opt-in funnel using click funnel templates. Customize sections, images, headlines, and a submit action to a thank-you page, with mobile-first design and basic seo settings.

Connect your Lemlist account by linking Gmail or Office email, then set up a custom tracking domain to monitor opens, link clicks, and actions, helping you optimize your email funnels.

Set up and optimize a Lemlist campaign by creating email sequences with templates, linking LinkedIn leads, scheduling sends, and reviewing campaign metrics to turn leads into customers.

Master sales by listening and asking questions to uncover clients’ pain points, define your ideal customer, and present a tailored offer with clear pricing and scarcity.

Analyze campaign data to evaluate KPI performance, test ads with varying budgets, and optimize based on cost per lead, CPM, and conversions.

Schedule the kickoff only after payment to ensure commitment. Set clear expectations for who creates content, how often you’ll communicate, and how decisions are driven by data.

Install Facebook business manager for the client during the kickoff meeting, add the Facebook page, Instagram page, pixel, and payment methods, then assign you as a partner.

Explore ready-to-use templates for client questions, tariffs, and a short contract to formalize Facebook marketing engagements, plus guidance on automatic invoicing and country-specific payment setup.

Learn how to set up an email workflow in Zapier using Gmail, automate lead emails, and test the automation to demonstrate transparent lead data to clients.

Explore how Google ads appear in search results, maps, shopping, images, and YouTube. Learn about pay-per-click costs and how to target campaigns.

Install and configure Google Ads conversion tracking to register lead form submissions and phone calls, set conversion windows and categories, and test the tag to optimize campaigns for conversions.

Conclude by exploring Google Analytics and Google display and YouTube ads to find what works for you; share questions in the Facebook group.

Celebrate completing the digital marketing agency course. The instructor invites reviews and feedback, offers refunds via profile or email, and encourages sharing results in the group.