The Startup Course: How to start a business online in 2023

Name: The Startup Course: How to start a business online in 2023
Rating: 4.4 (11 reviews)

How to start a successful online business - FULL step by step course with case studies and examples

Created byDean Knowle

Last updated 7/2023

English

What you'll learn

How to start a business online
How to create your own business website, for FREE, step by step
Finding and securing the perfect business name
Marketing Your Business Online and Offline
How to advertise your business for success
Social Media Promotion, including inspirational Case Studies
How to get on to Google
Essential tips and tools for successful growth

Course content

8 sections • 33 lectures • 2h 56m total length

How to choose the right business name3:08
Choose a strong business name that is easy to spell, positive, and unique, verify domain availability, and avoid hyphens when branding your website.
How to research your market and stand ahead of the competition1:03
Learn to research your market and identify competitive advantages to stay ahead of rivals, ensuring a strong online startup plan.
Choose whether to build your own website or have one built for you3:17
Compare the pros and cons of building your own website versus using a web designer, weighing cost, control, and ease of updates with WordPress.

What is a Domain Name3:07
Explain how domain names differ from business names, how domains act as internet addresses, and why renewal, availability, and owning multiple domains matter.
How to check availability for and buy a Domain Name11:04
Search and buy a domain name on Go Daddy UK, check availability, review alternatives, and consider privacy, hosting, and email options before checkout.
What is Hosting2:17
Learn what hosting is, how it works, and why you need a server to publish your website. See costs, 10 pounds per month, and how to choose a hosting provider.

Your Hosting Plan8:32
Compare fresh sites WordPress hosting plans to launch your small business site, selecting personal or personal plus, understand domain transfer and name servers, and complete checkout.
Easily update your nameservers in 4 minutes4:02
Log in to your registrar, update name server 1 and name server 2 with the values from your welcome email, and save to point the domain to your WordPress site.
Download the images for our website creation0:07
Our first look at Wordpress and Install Themes and Plugins9:27
Master WordPress fundamentals from the dashboard to customizing themes and plugins, creating pages with images and content, and using the SiteOrigin page builder.
Create your website's Home page46:26
Learn to build a WordPress home page using plugins and a page builder, set a logo, create a three-box hero, and publish with a slider and widgets.
Create the About Us page18:35
Create an about us page by cloning the home page template, adding a site origin editor widget, and updating perma links, sliders, and responsive mobile views.
Create the Product or Service page14:55
Create the bouquets and gifts product page by cloning the home page layout, adding a slider, text and six product images in three-column rows, and publishing from the live editor.
Create the Contact page9:43
Create the contact page using the dashboard, page builder, and pre-built templates. Add text, a phone number, email, and address, plus an image, then preview and publish.

Choosing a Web Designer0:44
Learn how to choose a web designer to support starting a business online in 2023 as part of the startup course.
How much should you expect to pay?1:25
Explore typical web design costs and what drives them, from small four-to-five page sites around 400 pounds to 20–30+ page sites with shopping carts and online payments.
Pitfalls to avoid
Questions you'll likely be asked by a Web Designer and how to prepare2:42
Prepare for web design quotes by clarifying your website’s purpose, target audience, competitors, preferred color scheme, and examples of sites you like.

What is a keyword and why it is so important for your business2:14
Learn what a keyword is and why it matters for your business by exploring how people search and how search engines rank results, using florists in Redding as an example.
How to feature on Page 1 of Google1:11
Learn practical strategies to feature on page 1 of Google and attract customers for an online startup.
Search Engine Optimisation - Step by Step Guide

Marketing vs Advertising - What you need to know5:17
Learn the difference between marketing and advertising. See how marketing builds credibility, authority, and a community of engaged followers, while advertising uses paid channels to promote your business.
Why creative marketing works - The Visual Story1:14
Discover why creative marketing works through the visual story, and learn how to apply visual narratives to grow online startups.
Facebook - Setting up a Facebook Business page1:15
Set up a Facebook business page to establish an online presence for your startup, learning the essential steps to start a business online in 2023.
Facebook - How to get more business likes and followers3:43
Boost your business Facebook page with great content, eye-catching visuals, and a Facebook box on your website to grow likes and followers; leverage contests for broader engagement.
Instagram - Get in front of the one billion audience3:50
Discover Instagram's one-billion-user audience and four billion daily likes powering its marketing reach. Learn to promote with photos, hashtags, and a real ice cream shop case study.
Instagram Local Business Case Study - One photo and 700 likes in 10mins!1:14
Explore a real-life Instagram case study of a simple ice cream photo for Milk Kraft. It drew 700 likes in days, showing local audience reach and creative post impact.

How advertising on the internet works4:43
Best places to advertise for almost EVERY small business1:02
Explore the best places to advertise for almost every small business and learn practical online promotion ideas.
Understand PPC, CPC and PPM and how best to use them for your business1:52
Explore key online advertising terms: PPC, CPC, and PM, and how Google AdWords uses PPC and CPC to charge per click or per impression.
Case Study - How marketing and advertising together can really boost results1:46
Combine marketing and advertising to boost results, illustrated by a case study of an estate agent who shares home-selling tips in a local magazine, followed by a bold contact advert.

5 Best Tools to help your business grow in the future5:42
Discover tools to grow your online business, including Google Analytics for visitor insights, Hootsuite for automated posts, Mailchimp for emails, Vista Print for marketing discounts, and designer for social visuals.
The Future Success Roadmap - 5 Essential Steps1:22
Discover a future success roadmap with five essential steps to start and grow a successful online business in 2023.

Requirements

Description

Are you looking to start your own business online or to go online with your existing business?

Perhaps you've seen examples of people who work for themselves full time, or making additional or passive income through an online business and would like to try this for yourself?

If so, this is the best start your own business online course for you right now in 2023!

This course is not just about theory. You will learn, step-by-step, how to:

Purchase your own domain name;
Create your own professional looking website for free;
- You will build the same website I have running online now and can see how it's done;
Put your website online in under 10 minutes to be seen by the world;

Not only will you learn how to actually create a website, but also how to:

Find customers through the many different online resources available for all business types;
Search engine proof your website and be seen in the search engines such as Google;
How to build a social audience through platforms such as Facebook and Instagram with some great real-life working examples which saw amazing results;
What marketing and advertising online is and how you can make sure you maximize your campaigns;

There are many people on the internet making 4, 5 or even 6+ figures per month through their website. Everything is possible but every dream starts with the first step.

Don't wait - take your first step today!

Who this course is for:

Startup entrepreneurs
Individuals who would like to start a business online
Individuals who would like to take their existing business online

The Startup Course: How to start a business online in 2023

What you'll learn

Explore related topics

Course content

Where to Start3 lectures • 7min

Your Domain Name and Hosting3 lectures • 16min

How to build a website from scratch - step by step8 lectures • 1hr 52min

Choosing a Web Designer4 lectures • 5min

Be seen on Google and other Search Engines3 lectures • 3min

Marketing your business6 lectures • 17min

Advertising Your Business4 lectures • 9min

Your Future Business and the Road Ahead2 lectures • 7min

Requirements

Description

Who this course is for: