There are 2 kinds of motivation that drives us in life - 'toward' and 'away from'.  What is your motivation for starting your own business? And are you using your motivations to drive you forward?

Hear my story of how I started, grew and sold my own successful business before retraining and starting my second business as a business coach.

Does it matter what age you are when you start your own business?  In this lesson I aim to remove the barriers and stories we tell ourselves that keep us in our comfort zone and stop us pursuing our dreams.

9 out of 10 businesses fail in their first year.  This lecture explores the reasons why and aims to ensure that you are not one of the 9.

In this lecture we explore the pros and cons of running your own business and the potential flexibility and freedom it can offer you.

This lecture explores what makes a great idea for a business.  Do you need to come up with an original idea or is it OK to be entering an already competitive market?

Read this validation guide and follow the specific steps to ensure your business idea is well researched before you start developing it

What should you expect in year 1?  Will you be broke and working all hours or can you quickly make similar amounts of money you were earning in your previous job?

What are the most common fears and barriers that stop people taking that step to self employment and running their own successful business? 

What are the 3 key skills any entrepreneur needs to be successful when starting their own business?  Find out in this lecture.

What's your business idea?  Does it need to be unique?  We dispel some myths in this lecture.

Research, research, research is the key to be ready to take a product or service to market, that you know you target customers will want!

Is your product aimed at the mass market or a niche market?  Make sure you are aligned is the key to creating a profitable business.

If you understand who your target customers are you can make sure you sell  the benefits of your product/service that will appeal to them.  This lecture also includes a workbook to take your through the stages of defining your target customers.

Now you understand your target market and customers you need to research the best sales and marketing tactics to drive them from cold lead to prospect to loyal customer.

Is your business going to be generalist business or a specialist?  making this choice early on will save a lot of costly mistakes.  This lecture includes a more detailed workbook on this important topic.

Being aligned across your target market, service levels, price and product is the secret to any profitable business.  This lecture includes a workbook to help you develop each of these stages for your new business.

Now you have completed your research and determined your target market, target customers and clearly defined your product, you need to go and test you product out.

You're ready to go to market.  It's an exciting time so let's make sure you get your initial marketing right and don't spend a fortune on costly marketing activities that don't deliver. This lecture will show you some of the tricks of the trade to keeping your costs down whilst delivering exceptional results.

We outlined the concepts of a sales funnel earlier.  Now it's time to dig deeper and using the workbook, help you define your own sales funnel to target and deliver excellent customers.

It's an expensive activity acquiring customers, so once you have them, you need to ensure you keep them.  Despite what many think, you don't need to massively over service your customers in order to keep them loyal.  Watch this lecture to find out best practice techniques to keeping and growing your customer base.

Congratulations!  You have completed this course and are ready to launch your new business with focus and confidence.  One last word of wisdom from me.  KEEP FOCUSED!  Download the article on 'Shiny new object syndrome' to help you stay on track.