Start and Grow Your Business

Executive Coach and Entrepreneur Andrew Trawick and an overview of the course, how he got started as and entrepreneur and poses the big question: "Should I start my own business or should I work for someone else?"

Before you watch the video take the Mindset assessment by clicking the link in "External Resources" below.

Once completed we will analyze the results the results and help you best leverage where you are for future success.

We will look at how people with fixed and growth mindsets look at situations such as

• Intelligence

• Failure

• Success

• Opportunity

• Criticism

• Abilities

• Etc.

In conjunction with learning about the impact of your current mindset, you will discover the main strategy for moving from a Fixed to a Growth mindset...Self-Speak. Uncover the tools to leverage this amazing power learn how it can be utilized to bring not only success but self-confidence and happiness.

This Lesson can and should be applied to all aspects of life. We have to constantly make decisions every day from small to large. We will cover the tools to make this streamlined and effective. By understanding the two types of decisions; revocable and irrevocable, and understanding how to process each you will have a streamlining advantage in the business world. You will also learn how to recognize and avoid the three decision making mistakes of Group Think, Sunk Cost and Cognitive Bias.

KNOW YOUR WHY. This cannot be stated enough, your reason for pursuing a business, or anything else, will either cause you to give up or drive you through failures and into success. The compelling Why should be one that comes from your unique experiences, knowledge, and beliefs.

We will explore the advantages of having a strong "Why" and how showing it to your customers motivates them to buy from you. This puts you far ahead in the marketing world and helps create a raving fan base rather than just a consumer base.

You will also explore the impact of marketing on the brain, as well as who should be championing the "Why" in the company.

The importance of setting a productive and living culture is huge, as you'll soon learn, there are downfalls in what emerges if you ignore culture. First, we explore what culture really is and then how to set one up that will work for you. You'll receive the 10 Cultural Measures tool which helps you intentionally create a vibrant and productive culture.

• Identity

• Authority

• Risk

• Achievement

• Time

• Communication

• Lifestyle

• Rules

• Expressiveness

• Social Norms

By dissecting each of these you'll be fully equipped to define a successful culture for your company. And along the way, you may just learn something about people from all over the world.

Knowing and leveraging the 7 stages of business provides key tools for avoiding stagnation and creating steady growth.

This lesson breaks down the 7 stages of business:

• Conception

• Birth

• Baby

• Child

• Adolescence

• Adult

• Maturity

You will learn from personal experience and from decades of research what to expect from each stage. You'll also gain insights into on what is required to move your company from one stage to another, and how not to just get through them, but enjoy them as they come.

Now that you're familiar with the 7 Stages of business, we'll show you beneficial ways to leave the business to take advantage of new opportunities regardless of which stage you are in. There is an opportunity to leave with profit at every stage if you are prepared.

Every business, regardless of its size, product or service can be divided into 8 distinct departments. And each department needs to be managed whether you're an international fortune 500 or just one person in a home office. Each of these departments has a key measure to help you know whether the business is moving away or towards success.

• R&D

• Marketing

• Sales

• Fulfillment

• Accounting

• Legal

• HR

• Technology

You'll discover the boundaries that need to be placed on each of department so you stay on track.

Finally, pay close attention to the secret to being an effective and successful CEO.

This is one of the lesson many have been waiting for. There are sources of capital all around and it's important to know what is available to you. We will be going over the following sources:

• Revenue

• Friends and Family

• Accredited investors

• Institutional

• PPM

• Venture Capital

• Crowd Funding

• Market

We will also check out the difference between business maps and business plans, the effectiveness of each, and the proper place for each.

Congratulations! You are just about through with the training. No better way for us to end then painting a clear picture of where you should start. In this final lesson, we'll look at the most important relationships you can develop early on in the business world. We will also look at the primary focuses that will breed early success for your company. Remember hard work is key in these early stages!

In this bonus lesson, we take a look at happiness and money. There is nothing in this world that makes us more fulfilled than giving. Decide to give early and let your giving grow as your business grows.