Start a Digital Marketing Agency - Business Plan & Documents

Name: Start a Digital Marketing Agency - Business Plan & Documents
Rating: 4.2 (242 reviews)

Business Plan & documents for an Online / Mobile Marketing Agency. Provide SEO, SMM, PPC, and other services to clients.

Created byJeff Mann

Last updated 10/2019

English

What you'll learn

Have a completed business plan, financial model, pitch deck presentation and operating contracts for an Online Marketing Agency.
Have detailed financial projections for your Internet Marketing Agency.
Have a professional PowerPoint presentation to use as a marketing tool for acquiring clients.
Have a contract to sign clients up for SEO services.
Have a contract to sign clients up for SMM services.
Have a contract to sign clients up for other various online and mobile marketing services.

Course content

8 sections • 70 lectures • 53m total length

Introduction - Using Business Templates to start an Online Marketing Company4:22
This course does not teach how to do online marketing. This course supplies documents such as a business plan, PowerPoint presentation, Excel financial model and contracts; along with lectures on how to customize them.
If you already know how to do Online / Internet marketing and social media marketing and want to start a company to supply these services to clients, then this course and documents will be good for you.
The course discusses outsourcing to freelancers for services you may not know how to do yourself, or do not want to spend time doing.

Word, Excel and PowerPoint Document Download - Course materials0:48
Download high quality hybrid business plan template documents for starting a Online Marketing Agency. Business Plan in Word, Financial Projections in Excel and Presentation in PowerPoint and contracts.

*Legal Disclosures & terms of use– All documents are copyrighted; by accepting these products, you are granted a limited right to use our copyright for your own personal and business use. This use is limited to the initial buyer of the document(s) and it is understood that these documents are not for re-sale, copyright or to be posted on the web.
New Documents - Check back periodically for updates and documents0:26
Newly added to the course. A 3 year Income Projection for a Digital Marketing agency. This Excel worksheet allows users to calculate projected income for their Digital Marketing Agency by specifying the Service, Price for Service and Number of Services provided. Figures calculated with this worksheet can be used as entries into the more extensive Excel business plan workbook under the income / sales figure projections, or this sheet can be used as a stand alone for those who wish to just have a very quick and simple income projection. As a management tool, this worksheet can be used to figure our how many of each service and how much you will need to charge for each service in order to reach a certain income goal.
DOWNLOAD FROM LECTURE 2 above

Cover Page0:50
This lecture shows students the cover page of the Online and Mobile Marketing Company Business Plan.
Table of Contents0:50
This lecture shows how to use and customize the table of contents for the business plan
Executive Summary1:40
This lecture covers the executive summary of the business plan
Objectives0:35
This lecture covers the objectives for the business
Mission0:30
This lecture discusses the mission statement for the company
Keys to Success0:48
The keys to success for the company are discussed in this lecture
Vision0:30
The company's vision statement is covered in this lecture
Company Summary0:31
The company summary area of the business plan is covered in this lecture
Business Philosophy0:30
The company's business philosophy is discussed in this lecture
Management0:30
This lecture instructs students on where to enter the bios of there team members
Organizational Chart1:00
Customizing the organizational chart is covered in this lecture
Outsourcing0:50
This lecture goes over the use of outsourcing for a small online marketing agency
Services1:44
This lectures talks about the services of the company
Market Analysis0:32
This lecture provides a market analysis for the market the company will be operating in
Competitive Edge1:00
The competitive edge the company will have is discussed here
Strategy & Implementation0:30
Strategy & implementation for the company is covered here
Marketing & Sales Strategy0:48
The marketing strategy and promotional methods for the company are covered here
S.W.O.T. Analysis0:30
A S.W.O.T analysis for the company is presented in this lecture
Financials0:51
A review of the financial statements is discussed in this lecture

Required Start-up Funds0:20
Start-up and funding for the company are covered in this lecture
Wages & Salaries0:20
This lecture shows students how to customize the wages and salaries section of the Mobile and Online Marketing Company Excel financial projections.
Fixed Operating Expenses0:40
Fixed operating expenses for the company are detailed and discussed here
Tutorial Notes0:20
Notes regarding the excel worksheets are in this lecture
Financial Summary Estimate0:20
A quick summary estimate of the income for the Mobile and Online marketing business is discussed in this lecture. A chart populates in the Excel for review.
Cash Receipts and Disbursements1:20
Cash receipts are covered in this lecture
Beginning Balance Sheet0:20
The beginning balance sheet is covered here
Income Statement Forecast Year 1 Monthly1:55
This lecture covers year 1 income statement
Cash Flow Statement Year 10:35
Year 1 cash flow statement is covered in this lecture
Balance Sheet Year 10:16
Year 1 balance sheet is reviewed in this lecture
Year End Summary Income and Expense Statements - Years 1 to 30:28
Year end summary profit and loss statements are discussed in this lecture
Income Statement Year 21:40
Year 2 income statement is covered in this lecure
Cash Flow Statement Year 21:20
Year 2 cash flow statement is covered here
Balance Sheet Year 20:31
2nd year balance sheet is discussed here
Income Statement Year 31:33
3rd year income statement is covered in this lecture
Cash Flow Statement Year 32:22
Year 3 cash flow statement is covered in this lecture
Balance Sheet Statement Year 30:41
3rd year balance sheet is reviewed in this lecture
Final Check0:55
A final check of the financials is covered in this lecture
Amortization Schedule0:30
An amortization schedule is covered here

Cover Slide0:30
The cover page of the company presentation is covered in this lecture
About Us0:40
This lecture covers the about us slide
Our Services0:50
This lecture covers the Our Services slide of the company presentation
Why Use An Online & Mobile Marketing Agency0:30
This lecture covers the why use a marketing agency slide of the company presentation
Our Solution0:30
This lecture covers the Our Solution slide of the company presentation
Reasons To Use Our Services0:40
This lecture covers the reasons to use our services slide of the company presentation
Our Process0:30
This lecture covers the Our Process slide of the company presentation
Management & Team0:22
This lecture covers the Management slide of the company presentation
For Further Information0:20
This lecture covers the contact slide of the company presentation
Adding Slides & Changing Design0:45
How to add more slides and change the design of the presentation

SEO Contract / Agreement Download
This is an SEO contract / agreement that you can use for signing up clients that you will be offering SEO services.

*IMPORTANT NOTE - We are offering no legal advice, simply supplying a document and explaining how to fill it in to the best of our knowledge. Seeking the advise of a legal professional is highly recommended before entering into a legal contract.
SEO Service Agreement page 11:10
SEO contract page 1
SEO Service Agreement page 20:20
SEO contract page 2
SEO Service Agreement page 30:45
SEO contract page 3
SEO Service Agreement page 41:20
SEO contract page 4
SEO Service Agreement page 51:12
SEO contract page 5
SEO Service Agreement page 60:20
SEO contract page 6
SEO Service Agreement page 71:00
SEO contract page 7

Requirements

You will need to know how to do and implement Online Marketing strategies such as SEO, PPC, Email, SMM (Twitter, Instagram, Facebook etc.) and other online marketing you may want to offer clients.
If you do not know how to do Online Marketing or you do not want to hire / outsource the work to freelancers then this course is not good for you.

Description

This course does not teach you how to do online marketing. This course provides an extensive set of documents for starting an Online Marketing Agency. You will need to know or learn online marketing skills such as SEO, SMM etc. on your own, or outsource them. The documents and course cover how you can contract freelancers on sites such as Fiverr and Upwork to provide services to clients you may not know how to do, or do not want to spend the time doing.

What you get in this course are:

1.) A full business plan template for an Online Marketing Agency. The document covers goals, keys to success, marketing strategies you can use to get clients, how to use freelancers and outsource work to them, and much more. The lectures show you how to customize the business plan for your specific company.

2.) A complete financial model. A 18 tab Excel workbook, that covers everything from start-up costs, income, expenses, assets, and more is included along with lectures on how to insert your own numbers so you can have a budget and financial projection for your company. Sample numbers are included to help you along the way.

3.) A Pitch Deck. A slide presentation template, that allows you to make a professional presentation of your online Marketing Agency to potential clients. You will learn how to customize this for your specific company, to include what services you want to offer and show clients why they should use you and your business for Online Marketing services. When complete you can use this to send out to bid on projects and make presentations.

4.) A sample SEO contract that you can use to sign clients up for SEO services. Lectures go through each page of the contract and explain where to insert specifics for your company and your client.

5.) A sample SMM (Social Media Marketing) contract that you can use to sign clients up for SMM services. Lectures go through each page of the contract and explain where to insert specifics for your company and your client.

6.) A Service Agreement that you can use to sign up clients for services such as PPC (Pay per Click), Email marketing, etc. This is a services agreement that is broad in scope and can cover many services.

When you finish the course and customize the documents, you will have a professional business plan that you can use for your company, a professional presentation you can use to solicit clients and documents to sign clients up for services.

Who this course is for:

This course and the documents provided are for someone who wants to start an Online Marketing Agency and already knows how to do Online Marketing or wants to outsource the actual work.
Those looking to create a business plan, financial model, pitch deck presentation and get some contracts they can use with clients.
Those seeking to develop a written road map for starting and operating an Online Marketing Company.
Those wanting to think through and write down objectives, keys to success, marketing strategy on how to get clients, etc. for an Online Marketing Agency.
Those looking to develop a financial model for starting an Online Marketing agency, which includes developing start-up costs, income and expense projections.

Start a Digital Marketing Agency - Business Plan & Documents

What you'll learn

Explore related topics

Course content

Online Marketing Agency - Business plan & Document introduction1 lecture • 4min

Start your own Online Marketing Business - Template and document download2 lectures • 1min

Online and Mobile Marketing Company Business Plan19 lectures • 15min

Online and Mobile Marketing Company Financial Projections - Excel worksheets19 lectures • 16min

Presentation Deck10 lectures • 6min

SEO Contract8 lectures • 6min

SMM (social media marketing) Consulting Agreement4 lectures • 2min

Services Agreement (Broad)7 lectures • 3min

Requirements

Description

Who this course is for: