This course does not teach you how to do online marketing. This course provides an extensive set of documents for starting an Online Marketing Agency. You will need to know or learn online marketing skills such as SEO, SMM etc. on your own, or outsource them. The documents and course cover how you can contract freelancers on sites such as Fiverr and Upwork to provide services to clients you may not know how to do, or do not want to spend the time doing.
What you get in this course are:
1.) A full business plan template for an Online Marketing Agency. The document covers goals, keys to success, marketing strategies you can use to get clients, how to use freelancers and outsource work to them, and much more. The lectures show you how to customize the business plan for your specific company.
2.) A complete financial model. A 18 tab Excel workbook, that covers everything from start-up costs, income, expenses, assets, and more is included along with lectures on how to insert your own numbers so you can have a budget and financial projection for your company. Sample numbers are included to help you along the way.
3.) A Pitch Deck. A slide presentation template, that allows you to make a professional presentation of your online Marketing Agency to potential clients. You will learn how to customize this for your specific company, to include what services you want to offer and show clients why they should use you and your business for Online Marketing services. When complete you can use this to send out to bid on projects and make presentations.
4.) A sample SEO contract that you can use to sign clients up for SEO services. Lectures go through each page of the contract and explain where to insert specifics for your company and your client.
5.) A sample SMM (Social Media Marketing) contract that you can use to sign clients up for SMM services. Lectures go through each page of the contract and explain where to insert specifics for your company and your client.
6.) A Service Agreement that you can use to sign up clients for services such as PPC (Pay per Click), Email marketing, etc. This is a services agreement that is broad in scope and can cover many services.
When you finish the course and customize the documents, you will have a professional business plan that you can use for your company, a professional presentation you can use to solicit clients and documents to sign clients up for services.