
Define for-profit small businesses and entrepreneurial growth ventures, illustrating how main street models scale via staffing and building assets like software products and email campaigns.
Identify customer problems by distinguishing latent and active pains, then craft solutions that reduce pain or increase pleasure. Explore three business models: shop, chain, and network, and how they scale.
Discover how to build a startup team with seven elements, a founders pie and vesting, plus managing service providers, investors, and operating agreements for equity and growth.
This lecture guides you to conduct value analysis and a SWAT analysis to sharpen your value proposition, competitive advantage, and intellectual property protections while exploring blue ocean opportunities.
Align your go-to-market strategy with continuous market feedback by launching a minimum viable product, testing early with prospective customers, and iterating based on real user input.
Explore operational and project by project execution, and harness tools, techniques, and David Allen's Getting Things Done to shift from employee to entrepreneur mindset with systems that run your business.
Learn how pre-sales in sales and marketing raise funds from early adopters via Kickstarter or Indy go go, offering discounts and validating your idea before full development.
Explore startup finances by learning the income statement, balance sheet, and cash flow, and master bootstrapping to manage money before seeking other people's money.
Welcome to an online course that serves as an introductory course to the world of entrepreneurship. This packed curriculum will provide students a holistic perspective on the principals of successfully starting and running a business. The course emphasizes the mindset and self-understanding critical to any entrepreneurial endeavor, and the practical process of actually founding a business.
Unlike many course on the subject, Entrepreneurship: Start the Startup is taught by those living in the trenches of entrepreneurship. Steve Boerner and David Gritz, Founders of Hatch House Ventures co-teach the course and bring years of experience and lessons from past failures and successes. Hatch House Ventures a growing network of startup accelerators in partnership with higher education entrepreneurship programs.
The philosophy of the course revolves around practical application of the skills and processes discussed. With a youthful and high-energy twist on traditional introductory course content, the curriculum includes requirements calling for student application of critical skills and activities that guide students through both theory AND application.