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- Certificate of Completion
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- Nail Your Business Idea
- Develop Your Branding
- Build Your WordPress Powered Website
- Populate Your Website With Powerful Content
- A Dream
- A Desire for Freedom
- The Ability to Commit to a Small Lesson & Action for 30 Days
- Internet Access
There are many courses out there on how to start an online business.
Our course are DIFFERENT.
It is less about giving you an abundance of information and more about you taking focused ACTION.
Rather than passive absorption of large amounts of information you may have seen in other courses, we built this course in a way that divides the information into manageable chunks.
More importantly, each and every lesson has specific ACTION ITEMS that helps you implement what you learn immediately.
Here's what you'll learn in this course:
- How to validate an online business idea
- How to develop your personal brand
- How to build your WordPress powered website
- How to populate your website with powerful content
Even if you don’t have a business idea yet or technical skills.
If you’re ready to build a genuine online business platform that can lead to more income, time, and location freedom, then this course is for you.
Chris & Tal
P.S. If you already have an online platform for your business, check out the course that comes after this one on how to create multiple streams of income for your business. Click here: Make Money Online The Smart Way
- Anyone Looking to Start an Online Business
The key to seeing results is consistency - committing to a daily habit of absorbing the material and completing the action items in each email.
However, in order to achieve a big goal, you need more than sincere commitment to make it happen. You need a disciplined systematic approach to realizing your big dream.
This is where habits come in. Habits help us to continue working towards our goals even when we are not motivated. They allow us to transition through our day on autopilot.
Just imagine how your life would change if you devoted a daily practice to work on your goals. How different would your life look if you spent your early mornings doing what is truly important to you?
This can be extremely powerful.
Key Action items:
Commit to tracking your progress daily. You can use a piece of paper, a Word document, Excel file, or an online software. On this note, check out our Goals Software which we designed specifically for this type of challenge and use license code 30daychallenge1x$y after signing up to get full access to all features. (* Here's a short video tutorial showing how to use the software: http://youtu.be/fqmrLg-QnRU)
This one little tracking habit might not seem significant at first, but, from our experience, it might make all the difference.
Tal & Chris
You may already know the niche you want to start your first business in, but even if you do, it would be wise to ask yourself the following five questions:
- How passionate and motivated are you about your niche?
- How strong is the market demand for your offer?
- How unique and different is your business idea?
- What is your unfair advantage over competition?
- How can you make your online business idea go viral?
This lecture is all about the first question.
One of the key ingredients to building your first online business is staying motivated throughout your journey. And the easiest way to stay motivated is to build a platform around a topic that you're passionate about.
Having passion about your niche market can get you through the lean times when things aren't going exactly as planned and keep you interested through the mundane tasks of operating a business.
Key Action item: Answer the following: "If money was not an issue, would you still pursue a business around your idea even without getting paid?" If the answer is no, you might want to strike the idea out out from your candidate list.
In this lecture we'll explore the second question on our list: How strong is the market demand for your offer?
One of the biggest mistakes many online entrepreneurs make is to assume that "if you create it, they will come" - Not everything that you're passionate about is of interest to the rest of the world.
A good niche market therefore, is a one that has a very deep NEED (not only want) for your future offers. In other words, you want to target a hungry crowd.
Key Action item: Evaluate how strong the market demand is for what your future vision is by asking others, checking amazon for books in your potential niche, using the free Google Adwords keyword tool, exploring crowdfunding sites, and checking popular affiliate product marketplaces.
Action items: Look at your niche market list from yesterday and evaluate how strong is the market demand for what your future vision is.
Here's a few ideas:
1. Ask others (friends, family, online community) who would benefit the most from your business idea and get their opinion. Are they excited about it? Will they pay for a future offer of yours?
2. Look at amazon for books in your potential niche market. Are there a lot of titles with a lot of reviews?
3. Do a regular google search and see what the competitor landscape looks like. Can you tell how popular their material is?
4. Use the free Google Adwords keyword planner to look for the number of people seeking out what you're trying to do. Is there over 1,000 searches per month for your relevant keywords?
5. Explore crowdfunding sites such as Kickstarter that bring together business ideas looking for funding and individuals who are interested in contributing towards the idea. Do projects in your potential niche consistently receive over 100% of funding? (Here's a list that showcases the most funded projects: http://www.kickstarter.com/discover/most-funded ).
6. Check popular affiliate product marketplaces such as Commission Junction and Clickbankand examine products in your niche. Is there an abundance of products to promote? If there is, you know there's a market of eager potential customers.
Here's a video tutorial where we walk through some of the ideas above: http://youtube.com/watch?v=xRmAfnvZwhA
Once done with your evaluation, highlight those niches with the strongest market demand. We'll further evaluate them tomorrow.
In this lecture we explore the third question on our list: How unique and different is your business idea?
If your business is similar to others and does not have any unique attributes, your future visitors may not stick around. That's where differentiation comes in.
Differentiation is the act of making your site different and unique. It is what makes a potential customer consider your brand over another.
You don't necessarily need to have a totally unique idea... You just need to do things BETTER.
Key Action item: What standout proposition can you offer? Something that no one else in your targeted space offer to their customers? How can you express your uniqueness through each of the following five elements: brand name, logo, core message, design, and content?
In this lecture we explore the fourth question on our list: What is your unfair advantage over competition?
Unfair advantage is all the assets, resources, and skills that no one else in your perspective niche has. These are things that cannot be copied or bought, and when used effectively, they can give you another edge over your competitors.
You might have more experience, more money, more skills, more relationships than your competitors. Perhaps you're better known in your field. or you already have existing happy customers to help spread the word. Whatever it is, you have something that your competitors don't. It would be a waste not to use it...
Key Action item: Make a list of unfair advantages that can help you in your business.
1. Benny Lewis knows how to speak 8 languages fluently. In matter of fact, he acquired the skill of learning each one of them in only 3 months. Benny managed to leverage this unfair skills advantage and nowadays he's making more than 6 figures a year from his Speak From Day 1online course.
2. Chris Guillebeau has travelled to over 190 nations and set himself a mission to visit every country on Earth. This unfair life experience advantage has helped him to build a huge online community around his travel hacking products.
3. Chris Brogan , a digital media specialist, charges $22,000 for a single day of consulting in an industry where all the information you need is already online and free. He can do this because he has an unfair advantage - a position of authority which he built up over years of hard work.
In this lecture we explore the fifth and last question on our list: How can you make your online business idea go viral?
In today's noisy, crowded market, where there are far more choices but less time to choose, consumers can no longer be easily reached by mass media.
As content becomes ever more readily available, consumers' time and attention is becoming scarcer. And this is not going to change. In fact, attention is going to become even more scarce.
This is why building something that can go viral is key. The most effective business ideas these days are the ones that naturally spread. And the best way to get an idea spread is to get clear on it's viral potential before - not after - you create your online business.
Key Action items: How can you make the problem you're solving even more significant? How can you make your idea easy to spread? Where can you find reputable/connected people (such as bloggers) who can easily spread your idea?
Your brand is much more than your logo or the layout of your site. A brand is the personality that identifies your business. It is the way your audience FEELS and thinks about your business and its message.
Think about Apple. Their products and the organization has a brand which includes characteristics such as: innovative, intelligent, sophisticated, rebellious, and polished.
People who identify themselves with these characteristics are drawn to the Apple brand, which in turn, creates a sense of tribe, of connection, where people take pride when they buy an Apple product.
This can be extremely powerful. Apple's fans become advocates of the brand, they share their enthusiasm with their friends and the world, and they help build buzz around the company.
Key action item: What are the main components of your own personal brand? How can you express your uniqueness through your brand?
Naming your online business is the first and arguably the most essential step in establishing your brand. It is what people remember and identify you with.
Some broad guidelines for picking a great brand name: Short and easy to remember, includes relevant keywords, evokes emotion and resonates with your audience. More than anything, a great name puts the essence of your business into a handful of words.
Key action item: Brainstorm ideas for your business name. Once you have some ideas for your brand, ask yourself: "Is my brand Memorable? Unique? Inspiring? Relevant to my niche market?
In this lecture we cover some conceptual grounds in regards to picking a killer domain name. The key ones are:
1. Your domain name and brand name do not necessarily have to be the same.
2. A .com domain has more prestige than the other extensions but having a great name with another extension (e.g .net) is much better than sacrificing for a mediocre ".com" name.
3. You can consider adding one word in the beginning (e.g "my", "the") or the end ("secrets", "warrior") if it doesn't really change the overall meaning of your brand name.
4. Don't be afraid to be different. Separate yourself from the crowd and make your voice heard.
Key action item: Head over to Bluehost and check if one of the brand names you explored yesterday is available. If the ".com" domain is available then good for you. If not, consider the ".net" extension as a second option, or explore other avenues.
Links mentioned: Here's a video tutorial where we walk through some of the ideas above:http://youtu.be/xqMaeE1h9Ec
In this lecture we walk you through how to get a domain name and web hosting with bluehost