
In this short introduction, you’ll meet Jen Carter, published author, Certified Dementia Practitioner, and founder of Star Light Senior Advisors, a successful senior-living advisor company based in Rhode Island.
With years of hands-on experience helping families navigate senior living options, Jen turned her passion for guiding seniors into a thriving, six-figure home-based business. Today, she mentors new advisors nationwide—providing the training, tools, and systems they need to launch and grow their own placement businesses.
Jen’s background in psychology and real-estate, combined with her deep knowledge of senior care and business development, gives her a unique edge in helping others succeed. Through this course, she shares the same blueprint that has helped dozens of advisors build meaningful, flexible careers serving their communities.
In this lesson, you’ll see exactly why the Senior Living Advisor field is one of the fastest-growing industries in the U.S. — and why it’s still a best-kept secret for entrepreneurs. Every single day, 10,000 Americans turn 65, and families across the country are struggling to find quality care options. Meanwhile, assisted living, independent living and memory care communities are paying generous referral fees — often $4,000 to $10,000 (or more) per placement — to fill their empty beds.
Jen breaks down the numbers, explains the supply-and-demand gap, and reveals why there are still fewer than 2,500 active advisors nationwide, despite the enormous need. You’ll learn how this growing demand, paired with minimal competition, makes now the perfect time to enter this industry.
In this lecture, you’ll learn what a Senior Living Advisor truly does on a day-to-day basis — and how this simple but powerful process changes lives. Jen walks you through each step, from talking with families to understand their loved one’s care needs, to recommending local assisted living and memory care communities that match their situation.
You’ll see how advisors act as trusted guides, helping families through tours, questions, and next steps — and why ongoing support and follow-up build lifelong trust and referrals. This lesson gives you a clear picture of how advisors bring compassion, strategy, and communication together to make a meaningful difference while running a profitable home-based business.
In this lesson, Jen breaks down the three biggest myths that stop most people from ever starting their own Senior Living Advisor business — and shows you why none of them are true. You’ll learn why you don’t need a license, degree, or certification to get started, why families absolutely do need help navigating senior care options, and how referral relationships make this business thrive even though it’s free for families.
This eye-opening video will remove the doubts and fears that hold people back and show you why everyday professionals — from nurses to real estate agents to caregivers — are succeeding in this rewarding, home-based industry.
In this lecture, Jen explains exactly how Senior Living Advisors earn income — and why this business model is both rewarding and ethical. You’ll learn how advisors are paid by the senior living communities, not by families, making the service completely free for clients.
Jen breaks down typical commission structures, which range from 50% to 150% of one month’s rent, and how most advisors earn $4,000 to $10,000+ per placement. She also discusses the unlimited earning potential — since there’s no cap on how many families you can help each month.
This lesson helps students clearly understand how referral partnerships work and why senior living communities are eager to pay generous commissions to fill their open rooms.
In this lecture, Jen walks you through the entire placement process from start to finish — showing exactly how a Senior Living Advisor helps families and earns income. You’ll see how a lead comes in, how the first phone assessment works, and how personalized matches are created for each family.
She’ll also explain how simple contracts secure your referral fee, how to guide clients through community tours, and how to complete the move-in process and get paid. This lesson makes the business model tangible, giving you a clear roadmap from first contact to commission.
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In this inspiring lesson, Jen reveals why the Senior Living Advisor career is one of the best-kept secrets in home-based business today — a flexible, meaningful opportunity that allows you to work part-time or full-time from anywhere with minimal startup costs.
You’ll discover who thrives in this field — from nurses and social workers to real estate agents, caregivers, and retirees — and why no degree or license is needed to succeed. Jen also shares how the average Senior Living Advisor earns around $130,000 per year, helping families find the right living community, while building a rewarding business that truly makes a difference.
In this section, Jen walks you through her complete Turnkey Senior Living Advisor Business Package, a done-for-you system. You’ll see exactly what’s included — from your custom website and premium logo to contracts, marketing materials, and one-on-one consulting.
Jen explains how the entire process works from start to finish — how she sets up your brand, builds your site, and guides you step-by-step so you can launch your advisory business in as little as two weeks. This section shows how everything comes together to give you a professional, ready-to-run business that’s proven to generate real income.
Hear from three of Jen’s students who launched their own Senior Living Advisor businesses using this turnkey system. They share how Jen’s guidance, tools, and support helped them find success fast.
Book a free discovery call with Jen to find out if this industry could be perfect for you!
Don't procrastinate! This could be the business you have been looking for!
This checklist includes the exact steps I use to launch new Senior Living Advisor businesses — from setup to your first client. Download and use it as your step-by-step guide.
In this behind-the-scenes session, Jen shares how her hands-on consulting continues to support clients long after launch — helping them grow, adapt, and thrive for the life of their businesses. You’ll see how she provides personalized guidance, creative strategy, and accountability that have led to many happy, successful Senior Living Advisors across the country.
In this course, Jen Carter, published author, leader in the Senior Living Advisor industry, Certified Dementia Practitioner, and founder of Star Light Senior Advisors, walks you step-by-step through how to launch your own home-based Senior Living Advisor business — a rewarding and recession-resistant career helping families find the right senior living communities.
You’ll learn why this industry is one of the best-kept secrets in home-based business, how Senior Living Advisors are compensated for helping families find care solutions, and what it takes to get started — with no special skills, degree, or large startup costs required.
Many advisors enjoy the freedom of being their own boss, the satisfaction of making a difference in people’s lives, and the opportunity to build a business that can grow over time through community connections and referrals.
Through real-world examples, Jen breaks down:
• What a Senior Living Advisor actually does
• How to get paid by assisted living communities (not families)
• Common myths that hold people back
• The process from your first lead to your first check
• Who thrives in this industry and how to stand out
By the end of this course, you’ll understand how to create a flexible, fulfilling business that changes lives — and gives you the freedom to work from home on your own terms.