Win Them Over with Web Video Part 2
- 2.5 hours on-demand video
- 2 articles
- 6 downloadable resources
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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This is the most comprehensive Web Video Production course to follow up with the free overview. WIN 'EM OVER WITH WEB VIDEO PART 2: Stand Out and Move Up in Search Engine Results with Effective Web Video (HOW TO PREVENT A RAIN OUT ON YOUR FIELD OF DREAMS WITH WEB VIDEO): This is a beginner-friendly course for busy professionals who want to learn how to create effective web video AND boost their search engine optimization efforts. Students will learn the basics of web video production and search engine optimization. This course provides video, screen records, and sample files for busy professionals who want the most essential information presented to them in a manner that can be quickly and easily digested and applied in under a half day (4 hours). After successful completion, students will learn video production and SEO for Video basics.
The course instructor is Kamala Appel, aka "the key" in KEA Productions. She has produced numerous documentary-style web videos for small business owners and non-profit organizations since 2002. Ms. Appel worked in Hollywood in licensing at Universal Studios and Business Affairs at International Creative Management (ICM) and in programming at the Sundance Film Festival. She is a graduate of Yale University and where earned a BA in American Studies with a concentration in Film Studies and USC's School of Cinema-Television, now Cinematic Arts, where she earned her Master's degree. She is also a certified SEO Practitioner.
"What I love most about producing videos for small business owners and nonprofits is the opportunity to work with passionate professionals who are experts in their field. I feel very fortunate to be able to use my skills as a visual storyteller to help others. Unfortunately, I am not able to help every worthy business owner out there because not everyone can afford to hire a professional like myself to produce a video for them. That is why I decided to develop a course that could empower more businesses, start ups, and nonprofits compete and share their passion with the world."
Ms. Appel has been a faculty member at a number of accredited offline colleges throughout the State of California. As an experienced film and multimedia instructor, she takes into consideration the three main learning styles: aural (listening- you can listen to the modules), visual (you can watch the videos with images that will hopefully stay with you), and kinetic (movement- you can exercise your kinetic learning style by taking notes and doing the quizzes). In addition to the modules or short training videos, there are samples and screen recordings * (Including FinalCut Pro and After FX demos) for all three stages: pre-production or planning, production or shooting, and post-production or editing; so that you can follow along throughout the process.
To further your learning experience, there is an interactive coaching program that complements the e-learning course and supplementary materials. During the coaching calls we will delve more deeply into the materials with scenarios and go over the quizzes. Questions can be answered live and students can participate in interviews with other industry experts. As someone who has purchased this Web Video Production course, you get your first month's membership for free.
So if you are a busy professional and you want to be able to have access to the information you need to take your business or organization to the next level with web video and SEO for video basics, then this is the course for you. If you want to positively persuade your target audience, your bottom line, and boost your SEO efforts, then again, this course is for you. Again, this is an accelerated course so that you can get through the materials in a manageable way while trying to stay sane throughout your busy life.
Please note: The first several video modules are free to allow you to preview the style. These opening videos give students a chance to learn some history and the general philosophy that will influence the core content. The "meat" of the course is only available to paid subscribers who want to invest further in their online marketing efforts.
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</p>How to Create A Rain Out On Your Field of Dreams: Learn how to create effective web video that wins over your target audience. You will also discover search engine optimization basics so that you can rank higher and be found by prospects. This is a beginner-friendly course that caters to the schedule of a busy professional.
This course is taught by a USC Film School grad who has worked in Hollywood and taught film offline at several accredited colleges. Whether you're an aural, visual, or kinetic learner, the materials will be presented in a way to address your learning style. There is also interactive coaching available to allow students to delve more deeply into the materials and get their remaining questions answered.
After successful completion you will be able to:
1) SHARE YOUR PASSION WITH THE WORLD with web video!
2) RANK HIGHER IN SEARCH ENGINE RESULTS
And achieve it all in a sane manner (yes, it is possible).
Everyone has a dream. Discover how to realize your dreams with web video before they are all washed out by a rain out.
Discover how to successful move through the sales process and what I learned from one of my mentors, Eric Lofholm
Third overview video that discusses some of the ways having a web video as part of your marketing mix can benefit your business. Current and impressive numbers and statistics are shared.
You already know how important customer service is to the survival of your business. This lesson will let you know how to provide excellent service by meeting audience expectations of movies and videos.
Knowing history can help you replicate the success of the money-making Hollywood studios. Learn about how studios came to be and how Hollywood became the recession-proof industry that the world knows and loves. This knowledge will allow you to be known and loved for all the good work you do.
Editing with FinalCut Pro Step-by-Step: Step 11- Employing a Blur to all or part of the video image. This is helpful if you want to block or blur out part of the visuals like a logo, signage, or person's face. It can also be employed for stylistic reasons or to adjust for depth of field after the fact so that you can direct the viewer's attention. Though I suggest deciding on DOF during production.
Editing with FinalCut Pro Step-by-Step- Step 12: How to adjust the shot duration (and could apply to audio too I suppose though may create distortion). If you ever wanted to create "slo mo" or a "keystone cop" slapstick look, here's how you do it.
In times of Recession it is important that every able-body go to work to contribute to the household bills (especially given the cost of living in the Greater Bay Area). And every able-body includes the family pet, especially if he's TALENTED!
*This is a sample shot breakdown that supplements the shot list as part of a "virtual walk-thru". Review this after the shot list and before the storyboard.
In times of Recession it is important that every able-body go to work to contribute to the household bills (especially given the cost of living in the Greater Bay Area). And every able-body includes the family pet, especially if he's TALENTED!
*This is a sample storyboard but done in powerpoint (not drawn or sketched so some details like camera placement are missing; however, the visuals provide a sense of framing). Review this file after looking at the shot breakdown for your "virtual walk-thru".
In times of Recession it is important that every able-body go to work to contribute to the household bills (especially given the cost of living in the Greater Bay Area). And every able-body includes the family pet, especially if he's TALENTED!
*This is a sample video and the third piece in your "virtual walk-thru". This is part three to follow review of the sample script, shot list, and storyboard.