
An Introduction to the Stakeholder management and engagement course
Looking at the aspects that will be covered in defining Stakeholders
Answering the question of "what is a stakeholder" this lecture looks at defining what stakeholders mean for your project
This lecture considers the impact for you project if you fail to engage successfully with your stakeholders.
Identifying stakeholders in your own project can seem like an easy task to some and to others it is almost impossible. We take a look at simple example.
Introducing the section on tools and approaches in stakeholder management
Looking at stakeholder list and the most simple ways of identifying your stakeholders
This lecture takes a look at a common tool, the stakeholder wheel and how it might be used. The lecture inclused a copy of a sample stakeholder wheel that you might with to use as a template.
If you project has some complexity, then you are likely to benefit by understanding what categories stakeholders fit into. A simple mapping can be done with a 2x2 grid.
Extending the 2v2 grid review in the previous lecture means we can get a better handle on stakeholders. You can still use similar axis to the grid we covered in 2v2 Grid. But the 3v3 option give more detail and allow better categorisation
Here we look at the Salience Model that was developed by Mitchell, Agle, and Wood to help project managers identify and analyse stakeholder needs.
The stakeholder map allows you to create a visual web that represents your stakeholder relationship to the project and the influences they may have on each other.
Developing a Responsibility Matrix allows for clear roles for those connected to your project. This has a number of positive effects. Stakeholders have that clear roles in association with the project are more invested in its outcome.
Introducing the section on establishing you ongoing stakeholder engagement
Discussing handle stakeholders at all levels and in all directions in relation to you and your project.
The stakeholder engagement plan is you control document as a project manager, working with a project management team on larger projects. Your Stakeholder Engagement Plan defines the what, who and why for your project's involvement with people.
The communication Plan defines what will be communicated when. Confirming the cycles and types of communication and how stakeholder can communicate and provide feedback to the project.
The project launch meeting is a key event that allows the project and its stakeholders to get to know each other and define the ground rules and expectations.
Looking at the ongoing steps that are need to maintain you stakeholder engagement.
Reviewing the process and documents needed to maintain Stakeholder engagement throughout your project.
Identifying stakeholders in your own project can seem like an easy task to some and other find it almost impossible. Yet the core to any successful project is managing people and how they engage with your project. Handle your stakeholders well and the chance of project success increases significantly.
As a Project manager you can learn all the mechanisms and approaches to manage the functional elements of a project and still fail to deliver a successful outcome. You might even deliver a project on time and to budget and still fail to meet objectives and leave you customer unhappy and unsatisfied. Manage the stakeholders well and agree realistic expectations and deliver those will yield success projects, even in situation where they are late or over budget in some cases.
So, can you afford not to engage with stakeholders in your projects?
This course discusses some simple tools and approaches that will have you delivery more successful projects. Do you want to been seen as the person that generates success and includes people?