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Spotify Basics for Record Labels
Rating: 4.4 out of 5(4 ratings)
15 students

Spotify Basics for Record Labels

A quick and easy guide to getting started and getting heard on Spotify
Created byScott Orr
Last updated 6/2022
English

What you'll learn

  • Understand the basics of using Spotify for your record label
  • Finding new listeners for your releases
  • Getting. your songs placed on popular playlists
  • Understanding the difference between active and passive fans
  • Understanding the world of digital distributors
  • How to prepare your upcoming release to be successful

Course content

1 section5 lectures56m total length
  • Introduction & Preparing Your Release22:25

    The primary module of the course where we will dive into topics like passive vs. active fans; Spotify best practices; the world of playlisting; and so much more!

  • Spotify Best Practices7:29
  • All About Playlists14:17
  • Marketing & Promotions6:00
  • Spotify for Artists Walkthrough6:33

Requirements

  • Small understanding of how streaming services work. Minimal music industry knowledge required.

Description

Learn the basics of how to run an independent record label utilizing and succeeding on Spotify...


  • Streaming Best Practices

    • Looking for easy ways to ensure that your artists are utilizing the Spotify platform as the company intended. Capitalizing on special features like Spotify for Artists, Canvas, and the Artist Pick.

    • Success through Spotify best practices can be found in the compounding of small improvements across the board.

  • Spotify for Artists Walkthrough

    • In this course, I will walk you through setting up and maximizing the incredible power of Spotify for Artists. A back-end platform from Spotify that's designed to help artists discover who is listening to their music, and what songs are resonating most with fans.

  • Understanding Playlists and Playlisters

    • The world of playlisting can be intimidating and daunting. In this course, we will walk through the different types of playlists, curators, and how to effectively pitch your music to be featured on an official and unofficial playlist!

  • Essential Streaming Checklist

    • In addition to the video modules, Spotify Basics for Record Labels comes with an essential streaming checklist to help ensure you don't miss out on implementing everything we discuss in this course!

This course is designed with small, independent record labels in mind! If you are about to launch a new #recordlabel or already have an existing label, you will find this course helpful in developing a successful and sustainable Spotify and streaming strategy for your record label.


Spotify Basics: A quick and easy guide to getting started and getting heard on Spotify.

Created by Other Record Labels.

Who this course is for:

  • Independent record label owners, DIY musicians, and independent artists in the music scene.