Sports Communications and Public Relations

Master the essence of communication to be a excellent storyteller and communicator
Free tutorial
Rating: 4.2 out of 5 (300 ratings)
5,382 students
49min of on-demand video
English [Auto]

Understand the definition of communications and methods of storytelling
How to convey right message in proper ways when communicating to certain audience
Use basic techniques and key principles to frame stories and apply them to different media platforms
Identify different types of crisis in sports and assess different cases
How to encounter, analyse, monitor and resolve a PR crisis
Understand how an athlete, a team, a league enhances brand value and relates with greater audience by engaging in community relations
How to build personal brand in order to work in the fields of sports, media and business


  • No prior knowledge of communications and public relations is required
  • Familiarity with basic media and communications concepts is useful, but not necessary


Either you aim to enter the sports industry or work in the field of media and communication, you need to be an excellent storyteller. Because you have to build your personal brand no matter what goals you want to achieve.

However, fully using the resources at hand to deliver a truly creative story while conveying the critical messages precisely and professionally, takes practice and insight in communication and public relations, especially when it comes to sports industry.

Meanwhile, the optimization of communication channels has enabled us to to acquire information and share ideas more conveniently. To work in such a fast-paced business world, it is one of the basic criterias for you to identify the information you want to express to your audience, ensure it is clear and accurate, then reframe it into the right form.

This course will give you an introduction of the history and importance of communication, tell you how to frame messages in sports, share you with some examples of crisis management, show you what is community relations in sports and provide you with valuable career advice to enter the sports industry.

Who this course is for:

  • Anyone interested in communications and PR
  • Anyone interested in sports management
  • Anyone who wants to build his personal brand
  • Anyone who seeks career paths in media or communications field


Online Career Training in Sports Business
SPORiT.MatchPoint Lab
  • 4.2 Instructor Rating
  • 1,410 Reviews
  • 22,827 Students
  • 9 Courses

SPORiT offers elaborate online curriculum on sports management and business operations taught by  industry leaders in the U.S and China. Meanwhile, we organize sports business forums in both China and the U.S, to provide first-hand industry trends and information for both working professionals and graduates/current students. SPORiT also integrates diverse resources, and gathers influencers in the global sports industry to provide career consultations and exclusive job opportunities.

“MatchPoint Lab" is an online career training platform powered by SPORiT and taught by industry leaders. Registered users will have exclusive access to digital content on sports management and business operations, through which they will become competent asset to the evolving Chinese sports landscape.

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