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Sports Communications and Public Relations
Rating: 4.6 out of 5(375 ratings)
6,132 students

Sports Communications and Public Relations

Master the essence of communication to be a excellent storyteller and communicator
Created bySPORiT.MatchPoint Lab
Last updated 9/2018
English

What you'll learn

  • Understand the definition of communications and methods of storytelling
  • How to convey right message in proper ways when communicating to certain audience
  • Use basic techniques and key principles to frame stories and apply them to different media platforms
  • Identify different types of crisis in sports and assess different cases
  • How to encounter, analyse, monitor and resolve a PR crisis
  • Understand how an athlete, a team, a league enhances brand value and relates with greater audience by engaging in community relations
  • How to build personal brand in order to work in the fields of sports, media and business

Course content

1 section • 5 lectures • 48m total length

  • History and Importance of Sports Communications8:29

    Whether you are an organization or an individual, you want to be successful in the business world, especially in communication, must have some basic skills and some important rules. 

    In this lecture, a number of classic cases in the field of sports will be used to explore how to tell a good story through various platforms effectively.

  • Framing messages in Sports Communications13:33

    Organize and frame information, create a communication point for audience in a reasonable way, so as to express the information and achieve the expected communication effect in the more efficient way, are necessary skills for every person in the modern society and the business community. 

    At the same time, telling good stories also need to learn to listen, and to follow some moral principles.

  • Crisis Management in sports industry14:01

    Whether it is a sports organization, a sports brand or an individual athlete, it is possible to encounter a crisis at some point. 

    In this lecture, you will learn how to assess and think about each situation, make effective identification, response and prevention of the crisis in sports business.

  • Working with leagues and athletes11:25

    The relationship among sports alliances, teams, brands and the audience is significant.

    This kind of community relationship maintenance is not only confined to the field, but also is reflected in every aspect of the day.

    Sports organizations and individual athletes need to grasp how to use social media and charity correctly, and to better shape and build brand.

  • Career Advice on Sports Industry1:17

    Learn to build a personal brand, learn to better express yourselves and listen to others, is the key to enter the sports industry and open a successful career.

    In this lecture, Professor Favorito has given valuable career advice to young people who want to enter the sports industry.

Requirements

  • No prior knowledge of communications and public relations is required
  • Familiarity with basic media and communications concepts is useful, but not necessary

Description

Either you aim to enter the sports industry or work in the field of media and communication, you need to be an excellent storyteller. Because you have to build your personal brand no matter what goals you want to achieve.

However, fully using the resources at hand to deliver a truly creative story while conveying the critical messages precisely and professionally, takes practice and insight in communication and public relations, especially when it comes to sports industry.

Meanwhile, the optimization of communication channels has enabled us to to acquire information and share ideas more conveniently. To work in such a fast-paced business world, it is one of the basic criterias for you to identify the information you want to express to your audience, ensure it is clear and accurate, then reframe it into the right form.

This course will give you an introduction of the history and importance of communication, tell you how to frame messages in sports, share you with some examples of crisis management, show you what is community relations in sports and provide you with valuable career advice to enter the sports industry.

Who this course is for:

  • Anyone interested in communications and PR
  • Anyone interested in sports management
  • Anyone who wants to build his personal brand
  • Anyone who seeks career paths in media or communications field

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