Sponsorship Strategy toolkit
What you'll learn
- Basics of sport sponsorship industry
- Some experience in marketing or sports management
Learn how to create and present a comprehensive sponsorship strategy from territory definition to ROI measurement.
You will be provided with strategic tools such as sponsorship canvas, OGSM or ROI dashboard to start creating your own sponsorship plans and proposals.
The professor will be available to review your exercises and guide you on the best adoption of these tools.
There are 4 blocks at the course:
- context and new paradigm of sponsorship industry
- assessment of sponsorship proposal and business model
- OGSM to create the sponsorship masterplan
- ROI measurement and its complexity.
Join today and start using the available resources
Who this course is for:
- Beginner and mid management sponsorship and sports Marketing professionals
Rodrigo Garza, 15 years experience in brand management and sports marketing positions within top multinational companies such as Unilever, ABN Amro, Madrid 2020 Bid Committee, International Olympic Committee or Adecco Group. Currently acting as independent consultant for properties like LaLiga, FIBA or Americas Cup among others.
In 2019, he joined the exclusive group of Sports Marketing Experts at the Spanish Marketing association, working together with the most relevant brands and right holders to impulse and raise awareness of the industry through thought leadership strategy.
Passionate for SportsTech innovation, in 2015 he started funding and advising promising entrepreneurs focusing on fundraising and business development of early stage projects. He is one of the ambassadors at Global Sports Innovation Center powered by Microsoft, enabling digital transformation and facilitating innovation advisory services to its more than 300 members.
He is a three-time Olympian and Silver Olympic medalist from the 2008 Beijing Olympic Games with the Spanish National Field Hockey team. He played professionally for 15 years in Spain, India and The Netherlands. His background includes a Master’s degree in Business Administration, an Executive MBA at IE Business School, as well as Corporate Finance certification by Columbia Business School among other executive education courses.