Split (A/B) Testing 101 - Make Your Messaging Convert
5.0 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,203 students enrolled

Split (A/B) Testing 101 - Make Your Messaging Convert

Understanding the reasons for A/B split testing means your offer will ALWAYS convert- if you've tested it enough.
5.0 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,203 students enrolled
Created by Seth A. Estrada
Last updated 9/2017
English
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 1 article
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Use my shortcuts to test their messaging LESS and sell MORE
  • Know how to test their branding, messaging, and layouts
  • Spend WAY less time going from ZERO to SALES.
Requirements
  • Perfect for beginners: access to a computer is helpful- but no specialized knowledge is needed!
Description

You've got ad creative A, and ad creative B.

Your gut tells you that A is best.

But in marketing you should never follow your gut.

In this course, you will learn:

  • What split testing actually is
  • How to avoid getting false positives in your testing
  • Hacks for short-circuiting your tests and getting to a more effective result FASTER
  • How to apply split testing to multiple marketing platforms, such as email, video, thumbnails, buttons, descriptions, and social media like Facebook!
  • Much, much more...

Could this course change your life?

Well, I'll let you be the judge of that.

What I will say is that you will learn how to accurately test all kind of messages for all types of platforms against their alternative messages, and you might just choose to use that skill to work your way towards a happier life in the end.

Who this course is for:
  • Startups
  • Small Businesses
  • Entrepreneurs
  • Marketers
  • Growth Hackers
  • Serious Professionals
Course content
Expand all 8 lectures 01:27:17
+ Getting started
1 lecture 02:35

In this course you will learn:

  • What split testing is
  • How to avoid making common mistakes
  • Shortcuts for getting proven results in several types of messaging
  • When to go with your gut, and when to follow the data

In this lecture we go over expectations and how to get the most out of this course.

Preview 02:35
+ SPLIT TESTING BASICS
2 lectures 25:04

Please print up (or load onto a tablet/computer with pdf drawing capability)  the student worksheet so you can take notes- This chapter is HUGE.

Preview 22:26
Quiz - BASICS
2 questions
+ VIDEO
2 lectures 25:11
Sales Video - Why & How You Should Use It
14:17
How to Dominate @ Webinars
10:54
Quiz - VIDEO
1 question
+ AD CAMPAIGNS
2 lectures 34:03
Split Test Your Email Marketing!
21:36
Facebook Ads - How Do You Test Them?
12:27
Quiz - ADS
1 question
+ FINAL EXAM
1 lecture 00:24
BONUS LECTURE: More Tools To Help You Succeed
00:24