Split (A/B) Testing 101 - Make Your Messaging Convert
- 1.5 hours on-demand video
- 1 article
- 1 downloadable resource
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- Use my shortcuts to test their messaging LESS and sell MORE
- Know how to test their branding, messaging, and layouts
- Spend WAY less time going from ZERO to SALES.
- Perfect for beginners: access to a computer is helpful- but no specialized knowledge is needed!
You've got ad creative A, and ad creative B.
Your gut tells you that A is best.
But in marketing you should never follow your gut.
In this course, you will learn:
- What split testing actually is
- How to avoid getting false positives in your testing
- Hacks for short-circuiting your tests and getting to a more effective result FASTER
- How to apply split testing to multiple marketing platforms, such as email, video, thumbnails, buttons, descriptions, and social media like Facebook!
- Much, much more...
Could this course change your life?
Well, I'll let you be the judge of that.
What I will say is that you will learn how to accurately test all kind of messages for all types of platforms against their alternative messages, and you might just choose to use that skill to work your way towards a happier life in the end.
- Small Businesses
- Growth Hackers
- Serious Professionals
In this course you will learn:
- What split testing is
- How to avoid making common mistakes
- Shortcuts for getting proven results in several types of messaging
- When to go with your gut, and when to follow the data
In this lecture we go over expectations and how to get the most out of this course.