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Specialist Certificate in Behavioral Economics
Rating: 4.1 out of 5(83 ratings)
355 students

Specialist Certificate in Behavioral Economics

An accredited and certified specialized 8-module program for those interested in behavioral economics.
Created byMichael Thong
Last updated 1/2022
English

What you'll learn

  • Learn about behavioral economics and the differences between this and similar theoretical framework
  • Explore the common elements of behavioral economics and the various ways it can help people improve their lives and factors influencing their decisions
  • Discover what behavioral economics is and how the practice is used to help people solve their life problems
  • Gain competence in the application and practice of behavioral economics

Course content

1 section • 8 lectures • 6h 12m total length

  • Foundations of Behavioural Economics48:25

    In this topic, learners will be introduced to the basics of behavioral economics and the key concepts behind it.

    Content covered:

    1. What is behavioural economics?

    2. Applications of behavioural economics

    3. Rationality

    4. Irrationality

    5. Choices and Decision-making

  • Heuristics and Biases48:17

    In this topic, learners will be introduced to the concepts of heuristics and cognitive biases, as well as evaluate how decision-making is performed.

    Content covered:

    1. What is decision-making?

    2. How should we be making decisions?

    3. How do we actually make decisions?

    4. Two system model of human decision making

    5. Heuristics

    6. Types of Heuristics

    7. Biases

  • Neuroscience of Decision-Making32:02

    In this topic, learners will look into how decision-making works in the human mind, and the concepts surrounding decision-making as a process.

    Content covered:

    1. Cognitive functions and the brain

    2. Somatic marker theory

    3. Four function frame-work of emotions in decision-making

    4. Reward and punishment learning

  • Consumer Motivation48:37

    In this topic, learners will study motivation, and how consumers use motivation as a means to influence their behavior.

    Content covered:

    1. What is motivation?

    2. Needs and Wants

    3. Motivation theories

    4. Factors affecting motivation and behaviour

    5. Motivational conflicts

    6. Frustration

    7. Reward undermining

  • Risk Preferences47:52

    In this topic, learners will look into risk prefereces and how consumers react when facing risks, and the specific behavior behind risk actions.

    Content covered:

    1. Prospect theory

    2. Risk Preferences

    3. Loss aversion

    4. Psychology of risks

  • Social Influences on Decision-Making47:40

    In this topic, learners will learn about how social factors influence consumer decision making.

    Content covered:

    1. Consumer roles

    2. Family dynamics

    3. Socioeconomic status

    4. Components of culture

    5. Opinion leaders and reference groups

    6. Consumer misbehaviour and solutions

  • Choice Architecture and Nudges42:15

    In this topic, learners will study choice architecture and nudges and learn how these can affect consumer decision-making.

    Content covered:

    1. Choice architecture

    2. Tools of choice architecture

    3. Nudges

    4. Limitations on choice architecture and nudges

  • Applied Research Methods for Behavioural Economics57:12

    In this topic, learners will learn about research methods and how research can be carried out for specific purposes. Learners will also unravel the importance of ethics within research and behavioral economics.

    Content covered:

    1. Research in social sciences

    2. Research Designs

    3. Types of research

    4. Action research

    5. Ethical considerations in research

    6. Ethical considerations in behavioural economics

Requirements

  • Above the age of 21 years of age
  • Holds a minimum of High-School grade 12 / A-Levels / Diploma in any area / Other equivalent qualification
  • Demonstrate a good and proficient command of English language
  • Learners above the age of 30 years old who do not meet above but have significant work and life experience are encouraged to apply

Description

Our Specialist Certificate in Behavioral Economics program provides students with a foundation in advanced psychology focused on business applications such as human decision-making, negotiation, marketing, and consumer behavior.

In this program, you will learn how to design and rigorously test a "choice architecture" that can help your managers make better decisions, create greater value for your customers, and improve business outcomes for your company. The program is structured to improve your analytical and decision-making skills and help you bring the principles of behavioral economics to your organization's most pressing challenges.

Through this course, you will also learn builds on much of the fascinating work in the area of behavioral economics and allows learners to develop a hands-on approach by understanding its methods and more importantly, how it can be harnessed by suitably designing contexts to “nudge” choice.

In eight modules, learners will be able to a) explain and interpret the principles underlying decision-making and compare the nudging approach to other methods of behavior change, b) learn how to critique, design and interpret the results of experiments; and c) design nudges and decision-tools to help people make better decisions.


This course is accredited and certified by:

1. Complimentary Medical Association UK (CMA UK).

2. International Practitioner of Holistic Medicine (IPHM UK)

3. Continuing Professional Development Certification Service UK (CPD UK).


Udemy Certificate and PSYREC Academy's E-Certificates

This course will award the Udemy Certificate. To gain the Psyrec Academy certified e-certificate, there will be an additional USD18 e-certificate fee.

To gain this e-certificate, please do the following:

1. Complete the Udemy course and gain the Udemy certificate.

2. Make payment of USD18 to us by emailing us at michael@psyrecacademy.org to request for the e-certificate invoice.

3. Screenshot payment proof and also the Udemy certificate, and email us the documentation to michael@psyrecacademy.org with your preferred name to be reflected in the e-certificate.

4. Allow 15 working days for the e-certificate to be emailed to you.

Who this course is for:

  • Students looking for a scientific approach to studying wellbeing and anyone in a professional setting wanting to increase productivity and workplace management.
  • Mature students, school leavers, graduates with either professional experience or post-graduate study experience
  • Teachers
  • HR, business or marketing professionals, entrepreneurs

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