
Here are some tools you can use to help you prepare for your crowdfunding campaign.
Explore crowdfunding as pooling small contributions from many people to fund a project, and learn how web technologies like social media and e-commerce broaden participation and unlock entrepreneurial finance.
Crowdfunding funds your project and accelerates your launch while building a community around your work. It provides instant customer feedback, boosts exposure, and attracts future partners, investors, and distributors.
Crowdfunding is a public, community-driven effort that requires preparation and mobilizing your crowd, not magic. You become accountable to supporters, and what's said online lasts forever, with funding carrying risk.
Explore how crowdfunding empowers aspiring entrepreneurs and change makers. Identify four crowdfunding models, review monetary and non-monetary benefits, and note reminders for starting your own crowdfunding company.
Learn to choose the type of crowd funding and the right platform for your campaign, cultivate the right crowd funding mindset, and schedule your company.
Decide the crowdfunding type that fits your project, such as donation-based for nonprofits. Use wide-base funding for startups and new product launches, and equity-based funding for established companies seeking scaling.
Evaluate crowdfunding platforms by rules, project types, approval processes, and funding models. Compare track record, audience fit, fees, support, and community to find the best match.
Develop a crowdfunding mindset that goes beyond funds to build a community, gain feedback, plan and invest time and resources, and strengthen your brand.
Plan your crowdfunding timing with forward and backward scheduling, assigning prep, ramp, campaign proper, and post-fulfillment phases to ensure rewards reach backers on time.
Choose a crowdfunding platform that fits your project needs, then plan a 1–2 month prep, 30–45 day campaign, and 2–3 month post-fulfillment, with a mindset beyond fundraising.
Define your crowdfunding campaign's scope by outlining non-monetary goals, setting project duration, and identifying your crowd, after selecting a platform and preparing campaign pieces with provided worksheets.
Identify and document non-monetary goals for your crowdfunding campaign—building your brand, fostering a community, validating product viability, finding partners, and gaining exposure—so you can stay focused over an 18-month effort.
Evaluate production costs, MOQs, shipping, and credit card fees to estimate your project cost. Revisit calculations with conversion rates and average rewards, adjusting with the crowdfunding calculator.
Run your worldwide crowdfunding campaign for 30 to 45 days to create a sense of urgency for backers and the team, avoiding longer durations that drain energy.
Define your audience by identifying who they are and what motivates them. Break backers into three personas: walk-in strangers, product patrons, project advocates, and tailor rewards to engage them.
Define your crowdfunding project, set monetary and non-monetary goals, and determine project duration and account requirements. Use the provided worksheets and tools to apply these concepts.
Create a concise crowdfunding campaign video of 1.5 to 3 minutes to serve as a hook that showcases your face, builds trust, and ends with a clear call to action.
Craft a perfect pitch for your crowdfunding project by presenting a compelling, visual pitch area that supplements your video with engaging images and brand-aligned sales copy.
Create visual media assets to engage your crowdfunding campaign, including product photos, behind-the-scenes and work-in-progress shots, team pictures, and posters that visualize your words, actions, and backend project.
Present risks and challenges alongside updates to boost credibility and transparency in your crowdfunding campaign. Explain potential issues to backers before they ask, signaling preparedness and helping close the deal.
Create a media kit with logos, photos, your creator bio, theme, press release, and contact details, stored in Google Drive for easy outreach to outlets and influencers.
Design a one-page crowdfunding canvas to blueprint your campaign, download and fill the boxes, and develop a clear plan and strategy in about 20 minutes using your insights and strategies.
Build your backer list during the preparation phase to reduce guesswork and gauge funding before launch, using a spreadsheet template to track names, emails, contact details, and rewards.
Develop a pre-campaign list strategy, plan online and offline activities to run during your crowdfunding campaign, and leverage stretch goals to increase funding.
Launch strong and mobilize your crowd after you publish your campaign to sustain momentum through to finish, with clear goals and activities for each campaign month.
Stay visible during your campaign, schedule social promotions, and engage backers consistently. Thank supporters more than you ask, adapt to changes, and guide users with a clear call to action.
Explore why projects go underfunded and how to prevent it by clarifying goals and crafting a compelling campaign. Maintain transparency with backers and consider outside funding, refunds, or adjustments.
Manage delays in crowdfunding by preparing contingency plans, increasing manpower, and securing backup suppliers; transparently communicate with backers and offer options when delays occur.
Review post-campaign actions, update backers transparently at every stage, fulfill promises cost-effectively, and manage underfunding, over funding, and delays while continuing community engagement.
Let's Spark Possibilities Into Reality
Hello, I am Patch Dulay, Founder and CEO of The Spark Project. I'll help you bring your awesome projects to life.
Feeling stuck? Overwhelmed? Don't know how or where to start with your crowdfunding campaign? If this is you, you've come to the right place.
If you only get one shot at crowdfunding, how will you go about bringing your best idea to life? Would you take the opportunity to learn how to run a successful one?
The Spark Project has worked with over 100 projects ranging from startups businesses, social enterprises, and creative projects, and has raised more than millions of pesos over the past 10 years. We know how much you want to spark your project, that’s why we have spent years testing and learning effective campaign strategies so that you won’t have to start from scratch.
The most successful crowdfunding campaigns are those that are well thought out and well-executed. We'll be your guide.
Did you know that less than half of all crowdfunding campaigns worldwide reach their funding goals? At The Spark Project, 60% of our projects reach and exceed their goals. This is higher than the worldwide benchmark.
What’s makes The Spark Project so different?
We guide our projects even before they launch their projects. Once they do, they have a clear crowdfunding strategy and the right mindset to succeed in their campaign.
Most entrepreneurs jump at the opportunity to crowdfund but end up failing because they do not know how to strategize for their campaigns. This common pitfall is totally avoidable with the right tools, best practices, hard work, and winning mindset.
This program is ideal for startups founders, social entrepreneurs, creatives, and cause-driven organizations.
WHAT WILL THE MASTERCLASS TEACH ME?
Crowdfunding essentials. We’ll go through the key elements that make up your crowdfunding campaign. Our crowdfunding canvas, workbook, and tools, will help you at every step.
Crafting your story. Your narrative plays a crucial role in your campaign. We’ll help you craft your story for it.
Creating backer personas. We’ll guide you through creating backer personas for your campaign and how to use these personas for your communications and rewards.
Tailor-fitting rewards. We’ll teach you our systematic way of thinking of rewards the fit your potential backers.
Estimating how much you can raise. We created a crowdfunding goal calculator to help you estimate what you can raise, and how much supporters you need to convert as backers to reach your goal.
Campaign Strategies. How do you launch strong and maintain the momentum for your campaign? We’ll share with you the lessons we've learned seeing over 70+ projects launch their own crowdfunding projects, and how you can replicate them.
Imagine what crowdfunding for your project will be like if you learned all these from people who have actually done it.
If the only thing you get out of this masterclass is a well thought out strategy for your crowdfunding campaign, then this masterclass is worth your money.
If the only thing you get out of this masterclass are tried and tested ideas to make your crowdfunding campaign something that backers would want to back, then this masterclass is worth your time.
If the only thing you get out of this masterclass is the confidence to go and crowdfund your project to life, then this masterclass is worth your energy.
The Spark Project Crowdfunding Masterclass will give you all these and the possibility of an endless opportunity for YOU and your awesome project.
EASY TO UNDERSTAND. SPARK YOUR PROJECT IN NO TIME.
What's included in this masterclass.
Step-By-Step Video Modules: Long videos are dragging. We’ve created 40+ bite-size straight-to-the-point videos (1-3minutes) to help you crowdfund faster than most.
Real Action Plans - Get Started Fast: We've prepared worksheets, and an action step guide so that you can always keep moving forward... just fill in the blanks! We've got you covered.
Learn at your own pace: Tablet, mobile, laptop – you can view the course online.
It’s Yours for Life: So you can go back and review it as often as you like. You’ll never feel overwhelmed.
E-Book, Spark It: How to successfully fund your awesome project through crowdfunding
HERE ARE THE MODULES INSIDE THE CROWDFUNDING MASTERCLASS
Crowdfunding Basics
Module 1
Let’s talk about what crowdfunding is and its different forms. We’ll also discuss the different benefits and things to consider when doing a crowdfunding campaign.
Getting Started
Module 2
Choose what type of crowdfunding you’ll do and the right crowdfunding platform for your campaign. Let's talk about having the right mindset for your crowdfunding.
Setting up your Campaign
Module 3
At this point, must have chosen your crowdfunding platform and have decided on your launch date. Now let’s start putting together the pieces of your campaign.
Creating your Campaign Assets
Module 4
Let’s start creating your campaign assets. The key elements that you need to spend extra time on for your campaign -- like your story, video, rewards, your pitch, and other media.
Crowdfunding Campaign Strategies
Module 5
For this module, I’ll talk about different strategies you can use to increase your chances of success in crowdfunding.
Launching Strong
Module 6
We'll focus on things that can help you launch strong once you publish your campaign and keep the momentum until you finish it.
Post Campaign Activities
Module 7
In this final module, we shall cover the things you should do after your campaign is done.
IS THIS MASTERCLASS FOR ME?
If you have this idea for a project that you’ve been wanting to crowdfund for a long time. You’ve done your own research on crowdfunding but can’t seem to get started because you’re overwhelmed with everything you saw online; I think you’re going to be really interested in taking this masterclass. This masterclass is only for serious project creators.
We’re going to teach and talk to you with the assumption that you REALLY want to make your idea a reality and run a very successful crowdfunding campaign.
If you’re someone who wants to just want’s to try it out and see how things will go — there’s nothing wrong with that — except this masterclass is definitely NOT for you.
THERE’S NO BETTER TIME THAN NOW, TO GO SPARK THAT PROJECT. If you don’t do anything TODAY, be prepared for things that will probably remain that way for a long time. I’ve seen it happen. People with an idea park their dreams and I see then after two, three years, they haven’t moved the dream forward one bit. I don’t want that to happen to you.
LET’S RECAP
Imagine yourself exceeding your crowdfunding goal, increasing the size of your community, and getting the right exposure you need to build your brand. You know have more than enough funds to make your project a reality. This is all because you prepared every aspect of your campaign even before you launched it.
It’s decision time. Are you going to be the smart crowdfunder or the unprepared one?