SPA RETAIL 101 - how to create a sales culture in your Spa?

The essential course for Spa Managers, Directors and Owners to learn the keys on creating an INSPIRING SALES CULTURE in the spa, to BOOST RETAIL SALES AND SPA PROFITABILITY!

Many times overlooked, Spa Retail performance is an essential Key Performance Indicator for spas, as it is the fastest and easiest way to increase your profit margin.

Spa Retail performance also illustrates the successful mastery of the guest experience from beginning to end, involving all human and logistic components of the Spa.

The Covid-19 lockdowns highlighted in a potent way the importance of having a consistent retail business. In this challenging context, retail sales have been a concrete tool to maintain revenue and ensure sustainability, even survival of many spa businesses. Spas that had before the lockdowns developed a consistent and strong retail business were able to pull through better. Now, more than ever, SPA RETAIL SALES ARE A FUNDAMENTAL PILLAR OF SPA PROFITABILITY. It can’t be overlooked anymore.

In this course, you will learn:

- why retail sales are fundamental in the spa environment and how it can increase profitability

- how to identify the missed opportunities for sales in the spa

- why you need to create the sales culture in your spa before even training the team and which parameters of the spa you can optimize to get started.