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SPA RETAIL 101 - how to create a sales culture in your Spa?
Rating: 4.3 out of 5(26 ratings)
451 students

SPA RETAIL 101 - how to create a sales culture in your Spa?

Boost your Spa Retail Sales and Profitability starting Today!
Created byThe SPAcialist
Last updated 1/2023
English
English

What you'll learn

  • Understand the importance and benefit of spa retail
  • Identify your missed opportunities for sales in the Spa
  • Know the tools to implement a sales culture in the Spa
  • BOOST YOUR SPA PROFITABILITY!

Course content

1 section • 7 lectures • 1h 52m total length

  • INTRODUCTION8:10

    Discover how to inspire guests to buy more through a spa retail culture, increase profitability, and apply practical tools to identify missed opportunities and implement retail success.

  • WHY ARE RETAIL SALES FUNDAMENTAL?6:36

    Retail sales are fundamental to spa profitability, delivering higher margins up to 50-60% than services, and they are a means toward guest satisfaction while energizing teams.

  • RETAIL SALES IN THE SPA INDUSTRY9:25

    Analyze your spa's retail to services ratio and aim for at least 20 percent, then apply key performance indicators like retail purchase and sales per appointment to boost performance.

  • AUDIT YOUR GUEST EXPERIENCE17:54

    Audit your guest experience to identify missed sales opportunities from pre-treatment to post-service, using mystery shopper insights, front-desk excellence, and confident therapist recommendations to build retail sales and loyalty.

  • THE GUEST EXPERIENCE COMPONENTS FOR OPTIMUM RETAIL SALES1:06:52

    Drive a 360-degree guest experience by aligning brand, merchandising, tools, and team under a marketing plan to boost spa retail sales.

  • CONCLUSION2:00

    Discover how The SPAcialist's in-house or online retail coaching, spa audits, action plans, and CARE-based sales training empower therapists and front desk teams to boost profitability.

  • BONUS LECTURE1:18

Requirements

  • No

Description

The essential course for Spa Managers, Directors and Owners to learn the keys on creating an INSPIRING SALES CULTURE in the spa, to BOOST RETAIL SALES AND SPA PROFITABILITY!


Many times overlooked, Spa Retail performance is an essential Key Performance Indicator for spas, as it is the fastest and easiest way to increase your profit margin.

Spa Retail performance also illustrates the successful mastery of the guest experience from beginning to end, involving all human and logistic components of the Spa.

The Covid-19 lockdowns highlighted in a potent way the importance of having a consistent retail business. In this challenging context, retail sales have been a concrete tool to maintain revenue and ensure sustainability, even survival of many spa businesses. Spas that had before the lockdowns developed a consistent and strong retail business were able to pull through better. Now, more than ever, SPA RETAIL SALES ARE A FUNDAMENTAL PILLAR OF SPA PROFITABILITY. It can’t be overlooked anymore.


In this course, you will learn:

- why retail sales are fundamental in the spa environment and how it can increase profitability

- how to identify the missed opportunities for sales in the spa

- why you need to create the sales culture in your spa before even training the team and which parameters of the spa you can optimize to get started.


Who this course is for:

  • Spa managers
  • Spa owners
  • Spa directors
  • Wellness Directors
  • Estheticians
  • Massage therapists

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