Kotler's Strategic Marketing Management Case Examples
What you'll learn
- Solution to all the cases given in 16th edition
- Answer to all the questions asked at the each chapter in 14th edition
- Recap of all 21 chapters from 16th edition
- A quick summary of the concepts taught by Kotler
Requirements
- Willingness to learn marketing in depth
Description
Want to learn Marketing Management much better than just reading Kotler's Marketing Management? Want to really do well in your marketing exams, interviews and real life situations?
Look at this Udemy course only where you can
Not only recap all the marketing concepts quickly in 9 hours but also
Learn them in depth by knowing the solutions to all the cases in 16th edition and questions in 14th edition
Preview many lectures to see the content for yourself
Clear your doubts on this topic any time while doing the course
Get Udemy’s 30 days Money Back Guarantee
I also started my marketing journey in life by reading Kotler’s Marketing Management when I was doing my MBA from Indian Institute of Management, Bangalore in 1979-81. I must have referred it over one hundred times since then. One of gaps which exists even today is that there is no way to know whether you have solved the cases right or given the right answer to the questions he has asked at the end of each chapter.
This course is about filling that gap and giving a frame of reference which, you can use to know one of the right answers to those questions and cases from a marketing professional with over 40 years’ experience in companies like Unilever and Johnson & Johnson
You can also use it as document to recap concepts of any of the chapter whenever needed.
Look at what are students like you saying about this course
"Great course. Fulfills a gap of the solutions to the cases given in Kotler's Marketing Management."
"Great course. Latest marketing knowledge with all the answers to Kotler’s cases!"
"Great examples in the assignments, the units are divided well, and easy to study"
"Really clear explanation of Kotler's latest marketing concepts. Enjoyed the practical aspect of cases discussed. Highly recommended to apply the knowledge gained here in real life."
"I found this course useful for a quick snapshot of Marketing management book of Kotler. Specially 16th edition is covered"
"good for the business person for getting new idea"
"I am very happy"
Preview for yourself many lectures covering each section. If you like the content, enroll for the course, enjoy and learn a lot more about Marketing Management by doing the cases and questions given in Kotler’s Marketing Management and checking against this Frame of Reference! If do not like the content, please message about how can we modify it to meet your expectations.
Please remember that this course comes with Udemy’s 30 days Money Back Guarantee.
Who this course is for:
- MBA Students
Instructor
- 4.4 Instructor Rating
- 9,237 Reviews
- 285,834 Students
- 56 Courses
Arun Singhal is the Founder, Principal Mentor & Managing Partner of Enrichmentors. He founded Enrichmentors in 2007 to help Individuals, Small & Medium Enterprises improve their performance though consultation, coaching and counseling.
He has done his MBA in Marketing and Finance from the esteemed Indian Institute of Management (IIM), Bangalore, India. Arun worked for Dumex, Johnson & Johnson and Unilever in India and Asia Pacific based in Delhi, Mumbai and Singapore in a variety of management roles spanning over sales, marketing, operations and general management for 26 years. Some of the companies Arun has worked as a consultant over last 14 years are Volkswagen, Kris, Bayer, Cello, Makarizo, Mayur Suitings, Ayushakti, Mind Technologies, Hia Designs and more.
He also worked with IIM Udaipur as Head of Placement after having worked there as Career Services Advisor
His mission now is to share his knowledge and experiences of these 40 years with Individuals, Small & Medium Enterprises like you and help them improve their performance