How To Start Your Simple Social Media Management Side Hustle
4.2 (835 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
6,430 students enrolled

How To Start Your Simple Social Media Management Side Hustle

Become a freelance social media manager today with my embarrassingly simple "6figure system." Includes all my templates.
4.2 (835 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
6,430 students enrolled
Created by James Burchill
Last updated 3/2020
Price: $19.99
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 13 articles
  • 29 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Manage clients in minutes, not hours and no in-person meetings required with this simple system
  • Secure a recurring monthly revenue and get paid automatically on the 1st of every month
  • Obtain a steady stream of clients happy to pay $500 (or more) to manage their social media
  • Locate an easy way to source reliable and inexpensive outsource talent to do the client work for you
  • Copy-N-Paste Your way to success because all the documents you need are included!
  • Discover what small business really wants from their social media management ... it's not what you think!
  • No special skills required. Complete instructions included.
  • No special materials required. Templates provided to help land your first client.

Small Businesses need your help with their social media management. But the 'dirty little secret' amongst most social media trainers is this: You don't need to learn all the fancy techniques and tricks to succeed. You don't need to know all the latest trends and tactics either. Sure they're useful skills to have ... later on, but not needed to start. And I can assure you small businesses (SMBs) are crying out for BASIC SOCIAL MEDIA MANAGEMENT. And in this course I will show you my embarrassingly simple system that works like crazy. This business model is so simple it's made people angry at me for sharing it! If you can type a simple text or sentence, surf the web and send an email ... you're good. Read on, and remember ... this is my current system, it works, it's simple and it's what SMBs want to start. Later on you can add all the fancy stuff and charge them more.

Jump start your social media management with 299 pre-written updates for use on Twitter, Facebook and LinkedIn - see new curriculum section

Making money managing small business social media is easy when you don't overcomplicate things!

Enrol and I'll personally share my simple step-by-step process that makes me thousands each month with very little work on my part. Your training includes a complete suite of resources and all the materials you need to start immediately. No special skills required.

It's all easier than you might think. I typically never talk to  my clients, the money appears "magically" in my account on the first of the month and I have no risk or down-side because I get paid in advance (and you will too.)


This course contains copies of my actual sales letter to clients, the web page (html + copy), promotional emails, order emails, lead generating report (use 'as is'), client on-boarding audit document, step-by-step process guide and much more. Yours to literally copy-n-paste your way to rapid results!

Hello, my name's James Burchill and I'm a "lazy" entrepreneur!

I enjoy downtime, reading books, writing, watching movies, dinners out with my friends and so on. I only work "hard" a few hours a month and the rest of the time I use systems and outsourced contract staff. 

                                                                                                                                                                                                                                                                  Even working just a few hours a month doing what I do, I make more than most each year. It's a simple system and when I started implementing it I was making just an extra $1,000 a month. Later when I scaled it up to 12 clients I made an extra $6,000 a month ... and at my "busiest" (17 clients) I was banking an extra $8,500 per month - that's just over $100K per year - on top of all the other things I do - or don't do *wink*   

                                                                                                                                                                                                                                                                                                                 Look, I'm not saying you will make this much - I don't know you or whether you will do anything with the material and training I provide. But if you follow the formula you will make money - guaranteed. There's no magic to it, it's a simple service and you get paid to deliver it (note: I said 'deliver it' not do it...) How much you get is entirely up to you but it will be a lot more than the one-time investment you'll make in this course. 

                                                                                                                                                                                                                                                                                                                                   So now that we're clear, here's what I'll teach you (and this isn't theory) as with all my courses - they're from personal experience and in the case of this course, I'm still doing this myself and making thousands every month from it. 

                                                                                                                                                                                                                                                                                                                                   So why would I teach you? Doesn't it create competition? Not really, people buy from people for a whole range of reasons and unless you're living right next door to me (in which case let's partner up and make even more money - LOL!) there will be no issue. 

  I'll show you my "content made easy" process from start to finish: 

  1. I'll explain WHY clients will pay you (it's not what you think.)

  2. How I get leads and convert them automatically into clients.

  3. How I handle contractors and where I find them.

  4. How I time the tasks to keep it simple. Minimal work. Maximum profits.

  5. How I automate client delivery throughout the month. The tools I use.

  6. How I get paid automatically each month. No pesky "receivables"

  7. How I easily up-sell the client with other high-value services

  8. And more ... 

    1. The actual SALES PAGE from my "secret offer" website I share with clients (the HTML file plus a PDF edition for reference.)

    2. Copies of emails I've written and sent to clients to land new business

    3. Copies of the Job Wanted adverts I use to hire contractors

    4. Copies of the email I send to contractors when booking work

    5. Copies of the email I send to clients when sending them their content

    6. The actual "CDS" excel worksheet I use when on-boarding a new client

    7. A copy of the special lead generation report I offer new client leads

    8. Bonus training manual on the 36 Ways to FAIL in Social Media

    9. 6 Secret content source ideas + a sample advert for the service offer.

    10. 299 Pre-written social media updates to help your jump start your marketing services [NEW]

                                                                                                                                                                                                                                                                                                                                 I'm a little embarrassed to say it ... but this is a dead simple solution providing a valuable service to local business clients who have very little time and know they need this now. And you can manage it all remotely from home in a couple of hours per month. 

                                                                                                                                                                                                                                                                                                                                 By the way ... if you hadn't already checked me out, I'm a bestselling author and written books about social media, automation, systems and marketing. I've advised GoodYear, eBay and other major brands about their social media marketing, spoken at conferences about social media and taught social media at the University level as an adjunct Professor. Lastly, I'm still offering this "solution" to my clients today making this is the real thing ... remember, it's NOT theory - it's practical advice that's working today. 

                                                                                                                                                                                                                                                                                                                                 So, what are you waiting for ...

Enrol in this course now and get paid to help local businesses with their social media!

Remember, "Don't Work Harder, Hustle Smarter!"

-------------------- PLEASE NOTE --------------------

PS. I teach you how to offer and implement a simple social media service for business. This is not a course about every social media platform available. I don't get into how to use specific platforms - in fact I successfully make money by offering my clients BASIC social media updates using ONLY Twitter, Facebook and if I'm feeling generous ... LinkedIn (I clone the content.) Remember ... I'm a lazy entrepreneur - if you want to learn a hard system that requires more work, there are other courses for that out there ;-)

Who this course is for:
  • You have basic computer skills and are comfortable with email and surfing the web.
  • You enjoy social media and are at ease when exploring Facebook, Twitter and the like.
  • You prefer working smart - not hard.
  • You have a desire to work for yourself and earn some extra money.
  • If you are looking for a course that teaches you HOW to use the various social media platforms - this isn't it. I teach you how to sell a simple social media management service.
Course content
Expand all 30 lectures 02:53:13
+ The Opportunity Overview
4 lectures 16:39

Here's where I describe the opportunity, what's included and what you need to do next.

Preview 03:17
The 7 steps to successfully duplicating my social media profit process

In this lecture I explain the real reasons clients will pay you to help them with their social media. It's not as complicated as you might think and comes down to a few simple requirements.

Why clients will gladly pay you hundreds if not thousands of dollars each month

Just how much can you make and why should I believe you?

Preview 03:30
+ The Monthly Profit Process ... Copy-N-Paste Simple!
3 lectures 23:13

OK, so I have a client ... now what? This lecture (part 1 and 2) outlines the monthly stages and actions you must take to keep the process moving smoothly so you can service your clients social media needs easily and on time.

The monthly process and procedures (part 1)

OK, so I have a client ... now what? This lecture (part 2) completes the monthly stages and actions you must take to keep the process moving smoothly so you can service your clients social media needs easily and on time.

The monthly process and procedures (part 2)

If you want to consult with clients and offer them social media management services this guidebook will help you avoid the usual blunders so many rookies make.

Preview 11 pages
+ Outsourcing & Content Creation
5 lectures 15:34

Unless you want to do the work yourself (and you shouldn't after a while) this is the lecture where I explain how and where I find contractors ... and what I look for in a quality resource.

How and where to find contractors

Thinking about content creation is key to keeping things easy and simple. And even though you will be outsourcing to professional writers ... it never hurts to be in the know, plus on those days when you feel like it ... you can give your contract writers even more direction.

The content you create

If you're looking for inspiration for content ... look no further than this 6 part report outlining 'secret' locations for finding your muse.

6 Secret Source Ideas
8 pages

Here are some client FB and TW updates ... for inspiration and to give you an idea of how simple this really is.

Sample Client Updates (in Hootsuite format)

Ever wondered about the best times to publish on social media or what to say? Well this infographic shows you the most popular channels, the content that works best and the optimal times to post it.

Preview 00:06
+ Attracting New Clients
3 lectures 17:59

You can ask people if they want you services or you can give them a gift instead ... This alternative (but very powerful) approach to lead generation works wonders and again (like much of my approach) requires very little hands-on work.

My lead generation strategy

In this lecture I share my SALES LETTER and discuss the way the process works. You are given permission to use the copy and the overall approach to build your own brand offer.

The 99 dollar solution
Email List Building Explained
40 pages
+ The Sales Strategies Behind This Simple Program
7 lectures 17:07

In addition to content creation it's key that you "think differently" about social media and content creation. This is my strategic approach to the subject and once you've learned it you will never look at social media or search marketing and SEO the same again.

If you were the answer ...

In this lecture I dive deeper into the technical benefits that social media offers, it's a great resource for additional "talking points" with your future clients.

Preview 04:12

Once your client is happy with their monthly social media service ... approach them with these simple and highly effective up-sell offers. It's entirely possible to 2X, 3X or even 4X your earnings from a single client with these simple up-sells!

Easy upsells for hundreds more

Here's the one-page matrix I reference in a few places regarding how to think about the STAGES and STATES of the buying process.

The CC Matrix
1 page

I was asked if I'd written a blog post explaining the CC MATRIX in more detail ... here's something infinitely better :)

Social Media Is NOT a Strategy: Explaining the CC MATRIX

Writing without context can be done ... but for really effective results it's better to know the stage and state of mind of the prospect you're trying to reach. This lecture explains (via white board no less!) my approach to the conversation continuum matrix.

The engagement matrix (bonus)

A few years back (around the time I published my book "Social Media Isn't Social If You're Shouting!") I was asked to appear on TV as a guest expert about Social Media. Here's the interview on YouTube from the show - It's a Crazy Life!

It explains my approach and philosophy on social media and WHY I believe more businesses need help.

Preview 00:18
+ Saving Time Through Automation
4 lectures 06:02

In this video you'll see how to save HOURS simply by using smart automation - in this instance: Hootsuite.

Using Hootsuite for bulk upload of your social media
Hootsuite Rules
This automation tool will make you even more money *wink*
BRAND NEW * Social Media Management Tool Makes All Others Look Lame!
+ Jump Start Resources
1 lecture 15:48
299 Pre-Written Social Media Updates
+ Review Questions
0 lectures 00:00

Making money managing social media isn't hard if you remember to take small steps. These questions will help ensure you remembered the material.

Are you ready? (Pop quiz)
8 questions
3 lectures 00:49
My NEW pricing model for 2019 ...
PRIVATE FACEBOOK GROUP for students of this training