
Boost your social influence by growing your Klout score and follower base across Twitter, Instagram, and Facebook, then optimize your accounts with proven posting and marketing strategies.
Apply a daily growth strategy by using saved filters to target active Twitter users who tweeted within a week, then follow non-followers and reuse filters for efficiency.
Learn to use Twitter automation to save time and build relationships by applying rules for followers and mentions, sending welcome messages, and avoiding spam.
ASSIGNMENT 2:
a) Go to unfollowers.com
b) Create an account
c) Use unfollowers.com the way that I demonstrated for one day
d) Take note of your gains in followers after one day
Optimize your Twitter profile to maximize conversion by creating a consistent logo, a credibility-building bio that serves as a mini-resume, and clear signals of your expertise and location.
Craft a personal Instagram profile with the same name and description across platforms. Post entertaining content and networking hashtags, and prioritize relationships before occasional sales pitches to maximize conversions.
Assess how a Facebook page differs from Instagram and Twitter, with limited organic reach and the option of paid promotion. Use native videos to boost engagement.
Explore automation tools like Hootsuite and Buffer to keep your Twitter and Facebook accounts active, schedule posts, manage streams, and bulk-schedule via publisher using an Excel spreadsheet.
Start with a personal profile picture instead of a logo to build authenticity and engagement, and include a link to your site for ongoing learning and future branding.
Get involved in the social media community by actively interacting, tweeting useful content, and engaging with others to build your audience and optimize your profile.
Experiment with posting times to optimize reach, test 12 p.m. and 9 p.m. ET, and use buffer to schedule posts while considering time zones and trends.
*COURSE UPDATED ON 11/19/15
*OVER 3300 SATISFIED STUDENTS!
*PRICE SET TO INCREASE ON 12/01/15
"Easy to listen to and easy to understand. You won't be disappointed!" - Jen
"This social media course is awesome, if you apply on a daily basis and follow through what the instructor teaches you to. It's very easy to complete and understand this course, you don't need geeky skills to understand it. The only way you can fail is the lack of following through. Your results with this course depends on how commited you are to take action everyday. Many thanks to the instructor. Great job!" ~Vladut
"It's good to see somebody developing their social media accounts who has a business which is not selling social media tips - it makes the advice credible and it's easy to see how Matt's tips can be actionable in my own business." - Victoria
***NEW BONUS ADDED: "The Social Media Marketing Cheatsheet"***
What is this course about?
This is a no-nonsense guide on growing a following on social media, optimizing posts for high engagement and automating multiple accounts to streamline the process.
When you take this course: you WILL:
- grow your list of followers on Twitter
- grow your list of followers on Facebook
- grow your list of followers on Instagram
- get more engagement with all of your followers
- have a better understanding of social media
- automate a lot of the tedious work involved in maintaining your accounts
- have a better, more thoughtful social media marketing strategy
The idea is to invest time now so you can reap the benefits for years to come!
About the Instructor:
Matt Guarino is a social media expert who used his knowledge of platforms like Facebook, YouTube and Twitter to get 1 million hits for his YouTube videos within his first year of being on YouTube. He did not use any gimmicks. He did not pay anybody. He did not even ask for anyone's help. He didn't just get “lucky". YouTube never featured his content on the main page or anything. He just worked hard at creating high quality content and marketing himself on social media. He knew that it's one thing to have quality content, but it's another to make sure that it reaches the desired audience. His efforts on social media led to him having the #8 Most Viewed YouTube Musician Channel in the World for a period of time. He even scored deals with MTV and CBS!
***Whether you have a business, a website or a YouTube channel, you owe it to yourself to get the most out of social media. This course will kick your social media traffic into high gear. Your content will reach people that it never would have reached. You WILL see improvements in your results.
***If you don't see a boost in your traffic and your list of followers on these platforms, then you are more than welcome to get a full refund within 30 days- no questions asked!
So what are you waiting for? Sign up today and get started.
How is this course structured?
SECTION 1: WELCOME
Introduction
SECTION 2: BUILDING A FOLLOWING
How to Build a Following on Twitter
Building a List of Twitter Followers
Using Automation to Save Time and Build Relationships
Building a List of Instagram Followers
SECTION 3: SOCIAL MEDIA ACCOUNTS
What's on Your Twitter Profile?
What's on Your Instagram Profile?
What's on Your Facebook Page?
SECTION 4: POSTING AND SHARING CONTENT
How to Post Content on Multiple Sites
Essential Automation Tools
More Automation Tools
Measuring Your Influence
SECTION 5: MARKETING STRATEGIES
Which Platform Should You Use?
Profile Pictures
Getting Involved
Replying to Tweets
Give to Get
Using Images To Boost Engagement
Using Quotes To Boost Posts
Getting an Edge with Hashtags and Trending Topics
When Do You Post?
Closing Thoughts