Social Media Fundamentals for Beginners
4.0 (16 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
44 students enrolled

Social Media Fundamentals for Beginners

Learn all you need to know about social media!
4.0 (16 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
44 students enrolled
Created by Tricia McKinnon
Last updated 8/2017
English
English [Auto]
Price: $194.99
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Which social media networks are used by the most people and for what purpose
  • The demographics of the top networks
  • How to more effectively market products and services using social media
  • How much time users spend on social media
  • The best practices for gaining more followers on social media
  • Which networks are stagnating and which ones are growing
  • The best practices for building your personal brand on social media
  • Key developments in the top social media networks' history
  • Key features of the top social media networks that you may not be using today but you may benefit from in the future
  • They key differences between the top social media networks
Requirements
  • Optional: Have installed these apps: Facebook, Instagram, Twitter and LinkedIn
Description

More than a third of the earth's entire population is on social media today.  With over 2 billion social media users the power of social media cannot be denied. People have risen from relative obscurity to owning fashion, make-up and fitness empires fueled by the popularity of their Instagram accounts. Learn today everything you need to know about some of the largest social media platforms in the world: Facebook, Instagram, Twitter and LinkedIn.  Start here and get the foundation you need for social media success. Enroll today!

Who this course is for:
  • Anyone who wants to learn more about social media and how you can use it to market a business
  • Anyone who wants to have a deeper understanding of the top social networks
  • Anyone who would like to learn how you can use social media to build your personal brand
Course content
Expand all 34 lectures 01:19:42
+ Facebook
8 lectures 24:45
Why Facebook Matters
02:10
Facebook Key Statistics
02:04
Facebook's Key Features
07:01
Facebook Marketing - What You Need to Know
05:55
Facebook Wrap Up
03:26

Test Your Knowledge of Facebook

Facebook Quiz
10 questions
+ Instagram
7 lectures 20:26
Why Instagram Matters
03:25
Instagram's History
00:52
Instagram Key Statistics
00:58
Instagram's Key Features
02:44
Instagram Marketing - What You Need to Know
07:29
Instagram Wrap Up
03:06

Test your Instagram knowledge

Instagram Quiz
10 questions
+ Twitter
8 lectures 17:47
Why Twitter Matters
01:29
Twitter Key Statistics
00:59
Twitter Demographics
00:45
Time Spent on Twitter
00:45
Twitter's Key Features
02:43
Twitter Marketing - What You Need to Know
05:38
Twitter Wrap Up
03:21

Test your knowledge of Twitter

Twitter Quiz
10 questions
+ LinkedIn
8 lectures 14:24
Why LinkedIn Matters
00:39
LInkedIn's History
01:19
LinkedIn Key Statistics
01:19
LinkedIn Demographics
00:44
Time Spent on LinkedIn
01:15
LinkedIn's Key Features
01:26
LInkedIn Marketing - What You Need to Know
06:00
LinkedIn Wrap Up
01:42

Test your knowledge of LinkedIn

LinkedIn Quiz
10 questions