Social Media Fundamentals for Beginners
What you'll learn
- Which social media networks are used by the most people and for what purpose
- The demographics of the top networks
- How to more effectively market products and services using social media
- How much time users spend on social media
- The best practices for gaining more followers on social media
- Which networks are stagnating and which ones are growing
- The best practices for building your personal brand on social media
- Key developments in the top social media networks' history
- Key features of the top social media networks that you may not be using today but you may benefit from in the future
- They key differences between the top social media networks
Requirements
- Optional: Have installed these apps: Facebook, Instagram, Twitter and LinkedIn
Description
More than a third of the earth's entire population is on social media today. With over 2 billion social media users the power of social media cannot be denied. People have risen from relative obscurity to owning fashion, make-up and fitness empires fueled by the popularity of their Instagram accounts. Learn today everything you need to know about some of the largest social media platforms in the world: Facebook, Instagram, Twitter and LinkedIn. Start here and get the foundation you need for social media success. Enroll today!
Who this course is for:
- Anyone who wants to learn more about social media and how you can use it to market a business
- Anyone who wants to have a deeper understanding of the top social networks
- Anyone who would like to learn how you can use social media to build your personal brand
Course content
- Preview00:22
- Preview01:15
- Preview00:43
Instructor
![Tricia McKinnon](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.0 Instructor Rating
- 16 Reviews
- 44 Students
- 1 Course
Tricia McKinnon
I founded Indigo9 Digital Inc. to help organizations use digital to reach their potential. Never has there been a time when we have had access to so many consumers and markets with such low barriers to entry. I created Social Media Fundamentals for Beginners to provide people with important insights into the top social media networks.
My Commitment to Excellence
I am committed to excellence in creating and offering this course as well as in my other personal and professional endeavours:
- I have held several senior level strategy roles with a focus on accelerating sales growth (@ Deloitte Consulting, Sears, Holt Renfrew and Cadillac Fairview)
- I have a Digital Marketing Management Certificate, MBA and BComm from the University of Toronto
- I am a recipient of the Gordon Cressy Student Leadership Award (recognizing students who make outstanding contributions to improving the world around them and inspiring others to do the same) and I am a recipient of the Lisa Hamann Memorial Award (awarded for excellent leadership skills, strong academic standing and involvement in extracurricular activities)
- I am an avid reader, I read 50+ books each year