What you'll learn

We'll start from the basics of social media
How to create copy for social media
How to create a social media branding strategy
How to create a buyer persona
How to create a social media marketing strategy
How to generate content with AI
How to use SocialBee to create, plan, and schedule your posts
What are some other top tools you should be using

Course content

12 sections • 86 lectures • 5h 0m total length

Introduction6:23

Intro1:23
Learn to become a social media specialist by mastering emojis, hashtags, and visuals, and understanding platform basics to craft engaging posts that stand out and go viral.
Emojis: What They Are and Why We Love Them11:55
Hashtags: The Side-Kicks of Successful Copy11:44
How to Use Hashtags: A Guide for Each Social Media Platform8:37
How to Write Great Captions6:02
Social Media Posts Categories10:16
The Power of Visual Content in Social Media7:55
Explore how visual content drives engagement on social media, building brand identity through mood boards, color palettes, fonts, and typography with a five-step workflow.
Bottom Line0:41
Social Media Fundamentals Quiz

Intro1:25
What Is Copywriting?2:19
Copywriting: How to Get Started5:21
Get Inspired: 10 Copywriting Formulas to Maximize Engagement8:49
Humor in Copywriting3:24
Master humor in copywriting by crafting jokes that resonate with the target audience, align with brand voice, and avoid offense, while boosting engagement through visuals and polls.
On Inclusive Language0:54
How to Grab Your Reader’s Attention2:01
Powerful Social Media Words: Simple Rules for Great Impact4:10
Mastering Calls to Action2:40
Bottom Line0:31
Create and test your social media copy to build successful posts, then monitor audience reactions to learn what catches attention and prep for branding on social media.
Copywriting for Social Media Quiz

Intro1:38
What Is Branding?4:47
Create Your Own Branding Style Guide3:44
Build a Brand Identity8:03
Choose the Social Media Platforms that Work Best for Your Brand6:52
Choose the right social platforms that match your brand’s audience and content type, from LinkedIn for B2B to Facebook, Instagram, TikTok, and Pinterest for B2C.
Improve Your Social Media Profiles2:05
Be Consistent; Use Social Media Management Tools; Communicate With Your Audience3:44
Bottom Line1:22
Learn to craft and deploy branding guidelines with a branding wizard mindset and ninja execution, apply branding strategy to reach your audience, and preview the buyer persona module.
Branding on Social Media Quiz

Intro1:17
What is a Buyer Persona?4:27
Market Research; Decide on Your Approach; Competitor Research6:39
Social Media Platforms; Customer Demographics & Psychographics7:12
Understand How You Can Help; Name Your Buyer Persona; Buyer Persona Template2:04
Mistakes When Creating Buyer Personas5:47
Bottom Line0:40
Develop buyer personas to craft personalized social media messages that resonate with customers on your platforms. Put your resources on the table, and anticipate ideas that outpace competitors.
Buyer Persona Quiz

Intro1:10
What Are Content Types?1:15
The Importance of Using Various Content Types2:09
How to Find the Right Content Type for Your Audience1:54
High-Performing Content Formats and Types: Videos4:50
Discover how videos, the versatile content format, educate, entertain, and demo products across Facebook, YouTube, Instagram, and TikTok, boosting traffic, engagement, and conversions.
High-Performing Content Formats and Types: Images3:19
High-Performing Content Formats and Types: Text3:25
Discover how text-based posts drive engagement by crafting voice-aligned copy, using announcements, quotes, games, and questions across X, LinkedIn, and Reddit.
High-Performing Content Formats and Types: Stories4:33
High-Performing Content Formats and Types: Infographics4:32
High-Performing Content Formats and Types: Live streams1:01
Use live streams to broadcast conversations and performances, record webinars and Q&As for later viewing, foster community with engagement, and extend brand reach across YouTube, Facebook, Instagram, TikTok, and LinkedIn.
High-Performing Content Formats and Types: Testimonials & Reviews1:53
High-Performing Content Formats and Types: GIFs & Memes2:47
Explore high-performing content formats, gifs and memes, to boost engagement and brand personality; learn to align humor with tone, track licensing, and optimize sharing on X and Instagram.
High-Performing Content Formats and Types: Quizzes & Polls1:25
High-Performing Content Formats and Types: Contests3:25
Launch engaging social media contests that prompt followers to tag, comment, like, and share, boosting engagement, brand awareness, and loyalty on Facebook and Instagram.
Ways to Come Up With Content Ideas2:27
Bottom Line0:47
Maximize channel performance by using diverse social content formats, understanding your audience, following platform best practices, and continually analyzing what works.

Intro0:55
Social Media Marketing VS Social Media Strategy1:33
How to Create a Social Media Marketing Strategy: Intro1:01
Define your target audience, audit your current presence, and create a brand style guide to drive a ten-part social media strategy with goals, content ideas, a content calendar, and optimization.
Define Your Target Audience2:21
Research Your Competitors4:44
Audit Your Current Social Media Presence3:03
Audit your current social media presence across Facebook, Instagram, LinkedIn, Pinterest, and TikTok to measure impressions, engagement, audience growth, and share of voice, then optimize branding and goals.
Create a Social Media Brand Style Guide1:08
Optimize Your Social Media Accounts2:19
Set SMART Goals4:02
Set specific, measurable, achievable, relevant, and time-bound smart goals that align with your business objectives, and track progress with indicators such as reach, engagement, and conversions using the okr framework.
Research Content Ideas1:07
Design a Social Media Content Calendar4:21
Maximize Your Reach1:56
Repurpose content across formats to reach a wider audience. Cross-post with tailored posts on one or two platforms and use paid promotions.
Monitor and Adjust Your Social Media Marketing Plan2:47
Bottom Line0:52
Social Media Marketing Strategy Quiz

SocialBee Dashboard1:56
SocialBee Workspaces1:50
SocialBee Users1:37
SocialBee Content Menu7:21
SocialBee Add Post8:13
Learn to create and customize social posts in SocialBee: select profiles, add captions and visuals, generate AI captions, tailor per profile, manage variations, and schedule or requeue posts.
SocialBee Schedule Setup3:21
SocialBee Next Posts1:17
SocialBee Analytics4:38
SocialBee Engage2:05

Requirements

Whether you're a busy business owner with a packed schedule, a marketer handling various tasks, or a freelancer just starting out, this course is tailored for you! There are no specific requirements—just bring your enthusiasm!

Description

Welcome to the future of marketing education at SocialBee University, where social media meets AI innovation! Join Jackie, your AI narrator, on a journey spiced with wit and wisdom. It's not just a course; it's an experience.

Our course kicks off with the foundational "Introduction to Social Media." No stone is left unturned as we delve into "Social Media Fundamentals," unraveling the core principles that drive online engagement. Next up, the artistry of words takes center stage with "Copywriting for Social Media." Master the skill of crafting compelling messages that captivate your audience.

Branding aficionados, rejoice! "Branding on Social Media" is your next stop, where we decode the secrets of building a magnetic online presence. Transition seamlessly into the realm of understanding your audience with "Buyer Persona". Tailor your strategies to resonate with the hearts and minds of your target audience.

Creativity becomes your ally in "Social Media Content Ideas," exploring diverse and impactful ways to tell your brand story. Navigate the labyrinth of marketing strategies with "Social Media Marketing Strategy," shaping a roadmap for success. Unleash the power of AI in "How to Generate Content with AI," offering insights into leveraging technology for unparalleled efficiency.

Dive into the practical realm with "Using SocialBee," your guide to maximizing the potential of our social media management tool. Cap it off with the "Social Media Toolkit," equipping you with the arsenal needed to conquer the dynamic landscape of digital marketing.

Join us at SocialBee University – where education meets innovation!

Who this course is for:

Aspiring, beginner and mid-level marketing specialists
Those interested in pursuing a career in marketing
Beginner and mid-level copywriters
Entrepreneurs who need to get a better understanding of Social Media best practices
Anyone interested in starting a career in Social Media/Marketing

What you'll learn

Explore related topics

Course content

Welcome to the course!1 lecture • 6min

Intro to Social Media6 lectures • 20min

Social Media Fundamentals8 lectures • 59min

Copywriting for Social Media10 lectures • 32min

Branding on Social Media8 lectures • 32min

Buyer Persona7 lectures • 28min

Social Media Content: Formats & Types16 lectures • 41min

Social Media Marketing Strategy14 lectures • 32min

How to Generate Content With AI5 lectures • 16min

Using SocialBee9 lectures • 32min

Requirements

Description

Who this course is for: