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30-Day Money-Back Guarantee

This course includes:

  • 1 hour on-demand video
  • 3 articles
  • 3 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Marketing Digital Marketing Personal Branding

Social Selling and Personal Branding

This course shows how you can present and sell yourself more effectively on Social Media.
Rating: 3.6 out of 53.6 (4 ratings)
23 students
Created by Illumeo Learning, Ayman van Bregt (Illumeo)
Published 8/2017
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Recognize the opportunities to improve your professional identity via social media.
  • Identify the improvements of your digital personal branding and execute these improvements.
  • Identify where commercial opportunities can be created to support your social selling process.

Requirements

  • A LinkedIn account and a familiarity with the LinkedIn basics is required.

Description

This course clearly shows you how you can present and sell yourself more effectively via social media. The first part consists of an overview of the most important conditions for using social media for effective social selling and digital personal branding.

Part two provides you with insights on how to network effectively, become more visible on LinkedIn, and monitor for commercial opportunities.

Who this course is for:

  • Anyone interested in Marketing.
  • Anyone interested in Personal Development.

Course content

3 sections • 8 lectures • 1h 11m total length

  • Preview03:22
  • Preview12:51
  • Putting Social Selling Into Practise
    15:53
  • Summary
    03:46
  • Effective Social Selling and Digital Personal Branding Continuous Play
    35:48

  • Slides: Effective Social Selling and Digital Personal Branding
    00:02
  • Effective Social Selling and Digital Personal Branding Glossary/Index
    00:02
  • Toolkit Effective Social Selling and Digital Personal Branding 2017
    00:02

  • Review Questions
    2 questions
  • Final Exam
    3 questions

Instructors

Illumeo Learning
Condensed and Efficient Courses for Busy Professionals
Illumeo Learning
  • 4.1 Instructor Rating
  • 18,883 Reviews
  • 55,972 Students
  • 427 Courses

Illumeo, incorporated in 2009, is revolutionizing the hide-bound world of corporate learning. Illumeo works with corporate professionals and organizations of all sizes to build the skills and capabilities that help everyone be an expert at their job.

Based in Silicon Valley, CA, Illumeo serves thousands of corporations and corporate professionals across Finance, Accounting, Human Resources, Sales and Marketing. The platform offers assessments, industry-benchmarked competency analyses, hundreds of expert-developed courses, collaborative tools, and the ability for companies to self-publish internal courses that promote institutional knowledge retention and dissemination.

Illumeo is the place for expertise management and we are dedicated to the proposition that everyone can be an expert at their job.

Ayman van Bregt (Illumeo)
Ayman van Bregt (Illumeo)
  • 3.6 Instructor Rating
  • 4 Reviews
  • 23 Students
  • 1 Course

Ayman van Bregt is a digital strategist and cofounder of the Dutch Social Media Academy.

During his work, Ayman shows, through stimulating and confronting, practice examples how organizations can stay connected to their clients and how to create more value for them in a world where internet and technology affects society and consumer behavior.
Ayman focuses on consumer behavior in a digital world where the human dimension is the key to success for organizations.
His passion is to have organizations create more value for the consumers through (digital) marketing communication tools.
Ayman is specialized in digital value creation, internet technology and innovation, marketing communication and strategy development.
Ayman attained valuable knowledge and experiences during his various marketing positions at multiple listed companies (IBM, Microsoft and TeliaSonera).
Since then, he’s been working as advisor, concept developer and (digital) strategist.
He applies this knowledge in many ways, several consultancy projects, trainings and courses for Adformatie Groep, CIZ, Erasmus University, FonQ, Hay Group, Keesing Media Group (Denksport), Kluwer, KRO, ONVZ, Rabobank, Shell, Wehkamp and other organizations.
Based on his knowledge about digital value creation, Ayman advises and has advised (international) startups on a regular basis (including Creatubbles, Poken, Poolz and Sqilzer).
Ayman is a certified NIMA-teacher and Senior Marketing Professional (SMP). As teacher and developer of courses he is committed to course institutions (including ICM Opleidingen & Trainingen) and business schools (TIAS, European Institute for Brand Management (EURIB) and the Institution for Sales and Account Management (ISAM) and Vlerick).
Ayman’s knowledge is also found in different media publications. He is the author of more than 10 books regarding digital marketing and social media. His most successful book sold more than 10.000 copies. In addition to that, he is also known for giving interviews on various radio and television shows over the years.

Ayman provides lectures, workshops, master classes and (customized) training programs and the role of a chair at an event. Starting point for every inspiration session is the desired development from the perspective of knowledge, attitude and behavior for the target audience . Subjects that can be covered in inspiration sessions are:
• Big data
• (New) business models
• Content Marketing and content strategy
• Customer Management (CM) Customer Relationship Management (CRM)
• Customer Experience (CX) and Customer Experience Management (CXM)
• Customer journey (CJ) and touchpoints
• Digital disruption
• Digital marketing
• Digital transformation
• Digital value creation
• Growth hacking
• Inbound marketing
• Innovation
• Lean startup
• Mobile marketing
• Social media and social business

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