
A little more about the brain and why we make the decisions we do.
Explore how the subconscious and conscious mind interact through heuristics that guide behavior. Identify cognitive biases, stereotypes, bias blind spots, and naive realism to understand hidden influences on judgment.
Proceed into section three as we explore the last biases on the instructor's list, and stay tuned for the next video.
Explore the Forer effect, also known as the Barnum effect, where vague statements feel accurate, and how advertisers and abusers manipulate it to influence behavior.
Understand how not invented here bias leads to discomfort with foreign products and cultures, potentially hindering cross-cultural relationships, and learn to view others' customs as normal.
Explore the mere exposure effect, the tendency to like things more with repeated exposure. Coca-Cola ads and familiar classmates illustrate this bias.
Spot irrational escalation that keeps you in a choice after investing time, even when it harms you. Learn to drop misaligned commitments, such as a wrong major, to prioritize happiness.
Introduce section three and outline the last biases on the instructor's list, inviting students to stay tuned for the next video.
Explore the illusory truth effect, where familiar or easy-to-remember claims feel true, and examine myths like finite willpower, the 6 percent brain myth, and Columbus finding America.
Explore how the framing effect shapes perception by presenting the same information with different connotations, revealing how media and everyday facts are framed to influence action.
Identify how the self-serving bias makes us take credit for success while blaming others for failure, distorting perception and hindering growth.
Explore the impact bias, our tendency to overestimate future moods after events like job loss or winning the lottery, and remember moods return to baseline.
Hyperbolic discounting bias explains why people prefer immediate rewards over delayed ones, shaping dieting and study habits. Adjust your environment, like ready salads or earlier work, to boost motivation.
The hard-easy effect overestimates easy tasks as hard, and hard tasks as easy, from long essays to basic questions about plants or eye color.
Explore the swimmer's body illusion: magazines and influencers link fitness changes to altering body type, while bone structure and limb length stay fixed; workouts boost fitness, not body type.
Explore the illusion of transparency and how we censor our past and struggles. Learn that others aren't mind readers, and apply this to public speaking and everyday life.
Examine actor-observer bias, showing how we attribute others' mistakes to personality while often overlooking situational factors, and how we attribute our own actions to the situation.
Explore the authority bias, where people favor authority figures' opinions even on unrelated topics. See how celebrity endorsements and influencer marketing exploit this bias to sell products, not inform choices.
Explore hostile attribution bias, a social psychology concept describing the tendency to interpret ambiguous actions as hostile, and learn to consider alternative explanations to reduce unnecessary conflict.
Finish the course and gain insight into why people do what they do, and how advertisers manipulate your daily choices.
Interested in social psychology and behavior?
Are you curious about what makes people tick? Have you ever wondered why people do such dumb or bizarre things? Ever wonder why you made some sketchy or cringe-worthy decisions in the past? Or in general, have you really considered why you make the decisions you do? It’s no secret that science has come far, and in the journey it discovered some ugly truths: we all think the same about many things; underneath it all. The mind is incredibly smart, but to manage the insane amounts of data it gets every passing day, it needs to create shortcuts. Sometimes however, these shortcuts can dumb us down. These “shortcuts” become automatic and can hinder our growth, perceptions and decision making processes. Worse, these shortcuts are being manipulated by media and advertisers and are used on us daily. Enough is enough. Am I right?
How can you make yourself smarter so you don’t get tricked? Well, by learning about how they work!
This course rips the layers away of why we really do what we do, our unconscious patterns of thought that we all have and are running under the surface (forces that rock and rule your world), and more importantly, how to reprogram ourselves so we no longer fall mercy to them. This course is jargon-free, boring-free (no more asleep sounding instructors), easy to grasp and takes no degree or background in psychology to understand.
After this course you’ll:
-Never see the world the same way again
-Understand why on earth people do the things they do
-Be less likely to fall for advertising catcalls and gimmicks no matter how tempting and seductive they are
Become the smarter person in the room today, and stop falling for the same gimmicks your peers and everyone else is are falling for.