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Social Prospecting Blueprint - B2B Social Selling System
Rating: 3.9 out of 5(24 ratings)
665 students
Created byTony Zayas
Last updated 6/2014
English

What you'll learn

  • Strategically develop a process for social prospecting which only takes between 15-20 minutes a day, at maximum
  • Establish a strong presence and credibility at the major social networks (LinkedIn, Facebook, Twitter and Instagram)
  • Utilize the networks to pinpoint opportune prospects who are the critical decision-makers in their organizations
  • Learn to engage with the key stakeholders to begin the process of allowing them to get to know, like and trust you
  • Position yourself in a way that differentiates and elevates you from your competition
  • Easily create content for the social networks to stay active, top-of-mind and draw prospects to you
  • Turn casual social connections into a business dialogue

Course content

8 sections • 40 lectures • 6h 57m total length

  • Intro and Goals for Section 1: Defining What Makes Up Influence & Credibility18:19
  • Defining what makes up influence & credibility (Part 2)15:27
    • Understanding how social media can act as a powerful sales and marketing tool to speed up the process of getting to “Know, Like and Trust”
    • How to position yourself at the highest level of perceived value in your initial interactions with prospects
    • Understand the six principles of influence and apply them to social media for credibility that you can leverage
  • Defining what makes up influence & credibility (Part 3)11:51
    • Learn what makes you “credible” online, as uncovered via research done at Stanford, as to apply the guidelines on social media
    • The power of credibility and why it's essential for social selling
    • Reviewing social profiles to optimize them for performance
  • Getting Established on the Network of B2B Movers and Shakers6:42
    • Learn about the massive, widely untapped opportunity that exists on LinkedIn -- the professional social network
    • Understanding the different opportunities to improve your LinkedIn profile
    • Defining LinkedIn profile optimization
  • LinkedIn Profile Optimization (Part 1)19:52
  • LinkedIn Profile Optimization (Part 2)15:59
    • LinkedIn Profile Optimization Continued
      • Adding Rich Media, including video, images, etc.
      • Applying social proof to your profile via endorsements and recommendations
      • How to include keywords and descriptions that showcase your expertise
  • Friends, Family and Incredible Intelligence6:18
    • Recognizing the somewhat hidden B2B potential on Facebook, beyond traditional use
    • Addressing the steps to creating a strong presence on Facebook
    • Understanding Graph Search and how you can benefit from it for prospecting
  • Friends, Family and Incredible Intelligence (Part 2)19:11
    • Learn the importance of a professional personal Facebook profile
    • Overview of the elements that are vital to having a strong and engaging Business Page so that it's both visually interesting, as well as informative and links out to other resources
    • Addressing the state of Facebook Business Pages
  • The Network of Opportunity Discovery15:28
    • How to "get" Twitter and why it's perhaps the most immediately actionable opportunity in social media for B2B prospecting
    • Creating a solid Twitter profile
    • Introduction to advanced search strategies on Twitter
  • Section 1 Quiz
  • Section 1 Action Steps1:00

    Follow this PDF action guide to apply the principles learned in Section 1.

    Be sure to ask questions, as needed!

Requirements

  • It's recommended that you have accounts at Facebook, LinkedIn, Twitter and Instagram
  • A basic ability to navigate the web and utilize social networks

Description

The Social Prospecting Blueprint is a step-by-step video course that allows B2B entrepreneurs, small business owners and sales professionals to utilize social media to effectively find, target, interact and build relationships with the key stakeholders that they need to be in touch with in order to generate new business or grow existing business.

Social media provides the perfect ground for collecting the intelligence necessary to find the find the decision-makers, learn about them and create an introduction that effectively kills cold calling and allows you to position yourself at a higher perceived value, since you're beginning on a relationship basis.

This course overcomes the traditional challenges faced with social media, namely time constraints, challenges with content and lack of strategy. Armed with this blueprint, your efforts will be quick, effective, focused and repeatable in generating new prospects, leads and business via social media.

This training material has been used in group coaching settings with outstanding results to show for and should take approximately 4 to 6 weeks to complete.

The course is comprised of video tutorials (over 8 hours of total instruction, with each video no more than 20 minutes in length) and each course section is capped off with an actionable downloadable PDF that will contain action steps or exercises to put what was taught into practice.

Who this course is for:

  • Entrepreneurs
  • Small Business Owners
  • B2B Sales Proffessionals

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