Social Prospecting Blueprint - B2B Social Selling System
What you'll learn
- Strategically develop a process for social prospecting which only takes between 15-20 minutes a day, at maximum
- Establish a strong presence and credibility at the major social networks (LinkedIn, Facebook, Twitter and Instagram)
- Utilize the networks to pinpoint opportune prospects who are the critical decision-makers in their organizations
- Learn to engage with the key stakeholders to begin the process of allowing them to get to know, like and trust you
- Position yourself in a way that differentiates and elevates you from your competition
- Easily create content for the social networks to stay active, top-of-mind and draw prospects to you
- Turn casual social connections into a business dialogue
Requirements
- It's recommended that you have accounts at Facebook, LinkedIn, Twitter and Instagram
- A basic ability to navigate the web and utilize social networks
Description
The Social Prospecting Blueprint is a step-by-step video course that allows B2B entrepreneurs, small business owners and sales professionals to utilize social media to effectively find, target, interact and build relationships with the key stakeholders that they need to be in touch with in order to generate new business or grow existing business.
Social media provides the perfect ground for collecting the intelligence necessary to find the find the decision-makers, learn about them and create an introduction that effectively kills cold calling and allows you to position yourself at a higher perceived value, since you're beginning on a relationship basis.
This course overcomes the traditional challenges faced with social media, namely time constraints, challenges with content and lack of strategy. Armed with this blueprint, your efforts will be quick, effective, focused and repeatable in generating new prospects, leads and business via social media.
This training material has been used in group coaching settings with outstanding results to show for and should take approximately 4 to 6 weeks to complete.
The course is comprised of video tutorials (over 8 hours of total instruction, with each video no more than 20 minutes in length) and each course section is capped off with an actionable downloadable PDF that will contain action steps or exercises to put what was taught into practice.
Who this course is for:
- Entrepreneurs
- Small Business Owners
- B2B Sales Proffessionals
Instructor
- 3.7 Instructor Rating
- 24 Reviews
- 665 Students
- 1 Course
Tony Zayas is an award-winning digital marketer, sales trainer and strategist. He currently serves as VP of Growth for Insivia, a Cleveland-based, strategic consulting and agile marketing firm that delivers transformational top-line growth to clients. As a member of Insivia's leadership, Tony leads strategic marketing and business development initiatives.
For the last 9 years, Zayas has coached B2B business owners and sales professionals in understanding and leveraging the tremendous potential of digital and social media for both marketing and sales.
A graduate of the University of Iowa, Tony has over 15 years of experience in digital marketing and sales management. In 2013, Zayas was named as an inaugural winner of Smart Business Magazine’s SoMe Impact Awards for the Large Companies category.
Tony's formal training as a coach was through the ICF Accredited, Coach Training Alliance, headquartered out of Boulder, Colorado. He received his Bachelor of Arts from the University of Iowa, as a Philosophy major.
A Chicago native and long-time L.A. transplant, Tony and his family currently reside in Northeast Ohio.