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Social Messaging Apps For Marketers
Rating: 4.2 out of 5(9 ratings)
785 students

Social Messaging Apps For Marketers

Learn how to include social messaging in your marketing strategy and generate more leads from social messaging platforms
Last updated 4/2020
English
English [Auto],

What you'll learn

  • The Power of Social Messaging Apps
  • Facebook Messenger and WhatsApp – The Big Ones
  • SMS and Other Messaging Platforms
  • What is Conversational Commerce?
  • Messaging Apps for Sales
  • Chatbots
  • Building an App
  • Collecting and Managing Contact Details
  • Best Practices for Building Relationships and Making Sales
  • Internal Uses, Providing Services, and More!

Course content

1 section12 lectures49m total length
  • Introduction1:10

    Explore how social media drives marketing campaigns, builds fans in Leeds through viral messages, and integrates social messaging apps like WhatsApp, Messenger, Skype, Instagram, iMessage, and SMS to amplify reach.

  • The Power Of Social Messaging Apps6:33

    Discover how social messaging apps build trust and convert leads into customers through conversations, emphasizing awareness, interest, desire, and action.

  • Facebook Messenger And Whatsapp - The Big Ones5:11

    Learn how Facebook Messenger and WhatsApp offer powerful marketing tools, from direct page contact and ads to bots and plugins, enabling a sales funnel and growth of contacts.

  • SMS And Other Messaging Platforms6:48

    Explore how SMS and other messaging platforms, including Facebook, WhatsApp, Instagram, LinkedIn, and Skype, can be used for targeted marketing campaigns, emphasizing permission, value, timing, and personalized offers.

  • What Is Conversational Commerce5:01

    Explore conversational commerce through social messaging apps to provide customer support, answer questions, and facilitate purchases, building trust and boosting conversion rates with one-to-one interactions.

  • Messaging Apps For Sales2:15

    Learn to use social messaging apps to turn qualified leads into buyers by starting conversations, asking questions, and gently guiding them toward products and upsells with short, immediate chat interactions.

  • Chatbots3:17

    Explore how chatbots manage messenger conversations, convert qualified leads into consultations, and automate orders to boost engagement, save time, and grow revenue across social platforms.

  • Building An App8:30

    Boost brand visibility and sales by building an app with builders, using push notifications, GPS, and in-app purchases to engage customers and monetize marketing.

  • Collecting And Managing Contact Details2:51

    Collect and manage contact details for social messaging campaigns using Facebook ads to trigger messages, Facebook customer chat plugin on sites, and opt-ins for lead generation.

  • Best Practices For Building Relationships And Making Sales3:40

    Discover how to build relationships and drive sales on social messaging apps by personalizing outreach with the recipient’s name, getting permission, researching interests, and keeping messages concise.

  • Internal Uses, Providing Services, And More!3:05

    Explore powerful ways to use social messaging apps for marketing and internal collaboration, from video calls and direct messaging to group chats for selling, networking, and aftercare.

  • Conclusion0:39

    Discover the power of social messaging apps for marketing, learn to build an audience, and message for success. Embrace the lost art of conversation to maximize results.

Requirements

  • There are no requirements for this course

Description

With this video course you will learn how to use social media and social messaging apps together as a powerful marketing strategy.

The point of social messaging apps is not to try and get a large quantity of new customers. Rather, it is about building the quality of your existing leads. And it’s about conversions.

With this course you will learn how to include social messaging platforms in your marketing strategy and generate more leads from social messaging platforms.

Topics covered:

  • The Power of Social Messaging Apps

  • Facebook Messenger and WhatsApp – The Big Ones

  • SMS and Other Messaging Platforms

  • What is Conversational Commerce?

  • Messaging Apps for Sales

  • Chatbots

  • Building an App

  • Collecting and Managing Contact Details

  • Best Practices for Building Relationships and Making Sales

  • Internal Uses, Providing Services, and More!

Who this course is for:

  • For you that wants to learn social messaging apps for marketers