The Video Ad Masterclass | Premiere Pro & After Effects

Welcome to a brand new module for 2025

In this video you will learn advanced stock footage selection techniques that the billion dollar brands use, and how you can use them in your own content and client footage to evoke emotion in your audience. You will not find this information anywhere else.

Your mission:

Step 1 - Watch the video above
Step 2 - Complete the project (project files attached) 
Step 3 - Post in the exclusive group (link and password attached)

Please note this is video 1 of a series of 3 stock footage videos, please bear with me while I create the final videos and provide quality updates to this course.

See you in the next one

Learn high level editing techniques that will keep your viewers eyes GLUED to the screen

Start with putting the essentials in your video. Back up your claims, evoke emotion, make it believable.
After this video TAKE ACTION. Download the voiceover in the resources doc and make your own mini VSL using everything you've learned. This is your chance to get noticed! Don't forget to post in the group.

Quick Reference Summary

• Optimisation means tailoring a completed video so it performs best on different devices and platforms.

• The three key optimisation factors are aspect ratio, resolution, and visual variation.

• Aspect ratio is the relationship between width and height (e.g. 16:9, 9:16, 1:1) — it defines the shape of the frame, not its quality.

• Resolution is the number of pixels in the image (e.g. 1920×1080, 3840×2160) — it affects clarity, not shape.

• Aspect ratio ≠ resolution — a video can be 16:9 at 1080p or 4K; the shape stays the same.

• Different platforms favour different formats:

  • YouTube: 16:9 (landscape)

  • Instagram Feed: 1:1 (square)

  • Stories/Reels/TikTok: 9:16 (vertical)

• Visual variations (colour, framing, contrast) help each version feel native to its platform.

• Small tweaks create new deliverables — giving clients more output from the same edit and improving performance.

• Optimisation means tailoring a completed video so it performs best on different devices and platforms.

• The three key optimisation factors are aspect ratio, resolution, and visual variation.

• Aspect ratio is the relationship between width and height (e.g. 16:9, 9:16, 1:1) — it defines the shape of the frame, not its quality.

• Resolution is the number of pixels in the image (e.g. 1920×1080, 3840×2160) — it affects clarity, not shape.

• Aspect ratio ≠ resolution — a video can be 16:9 at 1080p or 4K; the shape stays the same.

• Different platforms favour different formats:

  • YouTube: 16:9 (landscape)

  • Instagram Feed: 1:1 (square)

  • Stories/Reels/TikTok: 9:16 (vertical)

• Visual variations (colour, framing, contrast) help each version feel native to its platform.

• Small tweaks create new deliverables — giving clients more output from the same edit and improving performance.
  
  Your Task: 

Take your previous video and optimise for 4:5 resolution and post in the exclusive group

This module is brand new for 2025

You might think fancy editing is how you get higher paying clients but the truth is - clients want results (and it's often the uglier videos that get them). Why? That's what I'm going to teach you in this course.

Please bear with me as this is extra content that I am filming and uploading when I get time. If you're looking for flashy Iman Ghazi editing tutorials, you might want to head to Youtube. But if you want the money-making facts nobody else is teaching you, here it is.

You can join the exclusive group, get access to the slides and the VSL example in the document attached to this module.

Thanks for joining, enjoy the video, take notes and more importantly take action!

See you in the next one

Ryan

Here we cover the basics of script-writing - make sure to download the attached script templates resource so you can quickly create video ad scripts for clients of your own!

Access the folder here

https://drive.google.com/folderview?id=1iKE7lyRrKCRqSfUoJ6ozkwdM36co9ERN