Social Media Video Marketing Masterclass

The Social Media Rule of Thirds is vital if you are to succeed in your content marketing. This is especially important when you are planning your video content. If you fall into the trap of only creating promotional video content you will fail at the first hurdle because your customers are already tired of constantly receiving sales materials in their social media feeds.

The Social Media Rule of Thirds helps remind you to balance you content:

1 third of all your posts should be PERSONAL - getting to know you, your business, your team and your brand

1 third of all your posts should be POINT - signposting to others' content and videos and this helps keep you unpredictable

1 third of all your posts should be PROMOTE - if you have achieved the first two thirds you can use social media to sell

For more details about this vital technique you can visit https://neilwilkins.online/2017/12/20/social-media-rule-of-thirds-podcast/ and listen to my podcast on this topic

You can also enrol on my full "Highest Rated" Udemy course https://www.udemy.com/course/rule-of-thirds-how-to-create-exceptional-digital-content/?referralCode=4475BBCD5EAC780BA1D8

The second step in planning your video is to decide if it's a Stock video (one that you hope will have longevity and add value in the longer term) or a Flow Video (one that is quite disposable and it doesn't matter if it's not so relevant tomorrow)

Having decided if you are Personal, Point or Promote and if you are creating a Stock or Flow video, it's time to decide the length.

Consider carefully if your video is going to be Short Form (short, sharp and punchy, with a clear call to action) or Long Form (more aligned with thought leadership, a vlog, monologue or interview).

It is generally a good idea within your video strategy to strike a balance with both Short Form and Long Form over time, but for now, and for the purposes of creating your test video within InVideo, simply make a choice.

The fourth decision in planning your video is whether you are going to produce A-roll (you talking to the camera in real time and as the subject of the video, or a main camera recording an event, for example) or B-roll (a second, alternative camera view running at the same time OR some pre-recorded video clips that you will stitch together to form a video track to compliment an audio track or voice over that you are recording).

The alternative is you may wish to combine A-roll and B-roll into what might be a highly professional end product, but remember this will take more time editing.

Testing two almost identical versions of the same video, with just one difference (title, image, call to action) allows us to test what elements of our videos are getting the best results.

If we only ever create one version of our videos we might be missing subtle changes we could have made, that might result in significant improvements in their success.

In this video I explain the final decision you should make in the plan for your video.

Now that you have a clear set of goals for your video you can move to the next section and learn about how to create your InVideo video.

What is InVideo?

InVideo is an online video creation platform with more than 150,000 users across 150 countries.

It contains more than 3,000 unique hand-crafted templates with more than 100 templates being added every month.

InVideo is a one-stop-shop for all things video with a ton of templates, an in-built media library of more than a million images and stock footage to use from premium sources like Shutterstock.

There's also 24*7 support

InVideo will enable you to create thumb-stopping videos in under 10 minutes, without having any prior video editing experience and all for as little as $10 a month.

If you would like a discount on your InVideo subscription simply copy and paste the link https://invideo.io?ref=neilwilkins

This video tutorial by InVideo will guide you step by step through the process of using pre-made templates to quickly and effectively create your desired social media videos.

The platform has over 3,000 pre-made templates, divided into sections and categories, so you are sure to find exactly what you need. If not then you can start from a blank canvas and create your own. This is a really fun and creative process that you might like to try at some point and see what you can create.

There are so many tips, techniques and tutorials at InVideo Help that it's not worth me re-creating what is already an excellent resource. In this short video I introduce you to the Help section and if you have any gaps in your knowledge or unanswered questions, this is where you'll find your answers.

Use the search facility to get best results for your specific enquiries.

If you would like a discount on your InVideo subscription simply copy and paste the link https://invideo.io?ref=neilwilkins

Use These Tools To Craft Your Videos To Perfection

No craftsman can create great work without the right tools. You bring the talent; we bring the tools. Here are the tools you’ll need to craft your videos to perfection.

Animation

Become a master puppeteer with the animation options at your fingertips. Choose how your elements move in and out of the scene. Fade, Slide, Zoom, Flip.

Transitions

Stitch your scenes flawlessly into smooth videos using transitions. Give different transitions to different scenes or apply the same to all.

Filters

Apply cool filters to your images and videos and watch them change.

Resize

Don’t miss out on good media just because it doesn’t fit in your scene. Resize and use everything you like.

Colours

Colours change your scenes in a big way. Find an array of colour options in the upper-right corner. You can use template colours or brand colours or custom colours. You can also change the colours for a specific element when you select it.

Trim

Use only the parts of the video that you like. Cut out the rest.

Playback speed

It would be great to increase or decrease in the speed of your video to give it the best fit.

As an example of a promotion video, in this video InVideo guides you through the simple process of selecting an appropriate pre-made Instagram Promotion Video template. This is a great example of just how easy it is to use an InVideo template if you have never created or edited a video before.

Turning text into video can be a very useful way of ensuring consistency of your message. With the growth of integrated marketing techniques, your customer expects a consistency in how you communicate with them, either through words, images, video or audio (podcasts), so take care to learn this section.

No video strategy would be complete without thinking about your YouTube channel. If you don't have one the process is simple to create a Google account and then you automatically have a YouTube Channel. Once you have created it then you can follow these simple steps to begin populating it with engaging video.

Remember, that to be friendly to Google by keeping your YouTube channel up to date is a great way of helping the Search Engine Optimisation of your website.

If you would like a discount on your InVideo subscription simply copy and paste the link https://invideo.io?ref=neilwilkins

Here you can trial all the features that I describe in this course and access the useful help facilities as well.

If you are ready to take the next steps in creating a wider Digital Marketing and Social Media Content Strategy for your business, you will benefit from enrolling on my "Highest Rated" Udemy course, which is based around my Social Media Rule of Thirds and my 35 years experience in Marketing.

Simply copy and paste this link into your browser to find out more and for enrolment https://www.udemy.com/course/rule-of-thirds-how-to-create-exceptional-digital-content/?referralCode=4475BBCD5EAC780BA1D8