Social Media Marketing ROI Workshop

Learn how social media return on investment is measured in dollars by your time, effort, and resources, and compare channels like Facebook and Twitter to optimize budgets and growth.

Identify your social media investment, including time, costs, and tools, and your return. Apply the return on investment formula (return minus investment) divided by investment to measure performance.

Learn why calculating social media ROI identifies the best performing channels, informs budgeting, reveals cost drivers, and guides future optimization across platforms like Facebook, Twitter, and Instagram.

Identify a single goal for social media marketing and map actions that meet that goal. Assign value to each action, visits, email leads, and conversions, to compute the return.

Identify specific goals and set up tracking with Google Analytics to measure actions; assign dollar values via customer lifetime value and conversion rate to determine each goal's return.

Set up destination goals in Google Analytics to track get started to registration form and thank-you page conversions. Analyze these goal completions in all traffic reports to measure seo-driven conversions.

Learn to calculate social media investment by adding labor costs, tools costs, and advertising spend, then compute return on investment using the (return minus investment) divided by investment.

This lecture presents a real roi calculation for social media marketing, computing customer lifetime value and download value, and using Google Analytics to compare Facebook and other channels.

calculate roi for seo and ppc by linking 20% conversions to a $216 customer lifetime value, tracking registrations with Google Analytics, and applying the roi formula across channels.

Discover how social media marketing adds value beyond dollars: expands brand awareness and reach, enables two-way customer communication, enhances service, builds loyalty, and reduces costs with repeat sales.

Boost your social media return on investment by reviewing Google Analytics, investing in top performing channels, testing new platforms, integrating with email marketing, and engaging your audience.

Take action after this course by installing Google Analytics, creating goals, and using the provided ROI template to measure social media return and costs, test ideas, and optimize budgets.