Drafting Social Media Policies
- You will need to know how to cut, paste, drag and drop
According to a recent research on 400 companies by Cap Gemini and MIT, digitally mature businesses across all categories generate more revenue, are more profitable and command higher market valuation than businesses that refrain from embracing new media.
Social marketing was where we started. Social business is where we're headed. You can't socialize the organization without rules. Social media policy development is a critical component of socializing the enterprise. Learn how to draft social media polices for managers and clients.
This course will save you time and money by accelerating the development time you need to draft and gain approval for a social media policy. It will also minimize the risk of instituting an unlawful social media policy, like many major organizations have done already. Save your organization the time and expensive of having to learn your lesson in court.
You'll also get my world renown social media policy template , to get you off and running quickly with everything you need to be aware of to draft an effective social media policy. Plus, you'll learn the rationale behind the language, so you can explain to your legal counsel, manager or client.
In this course, you get the benefit of my real world experience developing social media policies for major organizations including Edison International, the United States Marine Corps and many others.
Social media has become an integral part of our personal lives. Unless you take the time to specify how (not if) employees can use social media at work, you risk forfeiting the chance of alienating the best and the brightest candidates. If you're a US-based organization, you might unknowingly violate the National Labor Relations Act.
But regardless of where you're based, draconian social media policies have the potential to severely tarnish your organization's reputation. Don't follow the International Olympic Committee's example. Get it right the first time.
- About this Instructor
- Promotional Materials
- Business Case for Social Media Policy
- Scalability & Discoverability
- Updating Existing Policies
- Building a Stakeholder Coalition
- Risks and Opportunities
- Circulating Drafts for Review
- Anatomy of a Social Media Policy
- Policy Statement
- Policy Objectives
- Guiding Principles
- Disclosure & Transparency
- Contractors & Agencies
- Compensation & Incentives
- Respectfulness & Diplomacy
- Trade Secrets
- During Emergencies
- Legal Matters
- Case Study: US Dept. of Defense
- Policing Policy
- Instituting Values
- Multiple Policies
- Follow Up Resources
- Getting Buy In and Resources For Social Media
- National Labor Relations Board Report on Social Media Cases
- National Labor Relations Board Second Report on Social Media
- Conduct on the Pentagon Reservation
- NLRB Issues First Decision on Social Media Policy
- HIPAA Social Media Guidelines
- Why Your Social Media Policy May Be Illegal
I help organizations turn content into contacts into cash through optimization, digital engagement and lead generation.
I led the center for digital innovation at Howard Industries, a $1B B2B, launched 2 SaaS start-ups and did integrated marketing for entertainment, media and tech clients at one the world's largest PR Agencies.
I’m a best-selling author of Social Marketing to the Business Customer. Some of the organizations I've advised are Boeing, Cirque du Soleil, City National Bank, Hard Rock Casinos, Johnson & Johnson, Korn Ferry, Lucasfilm, US Dept. of Defense, US Dept. of State, Inter American Development Bank.
My complete library of self-paced, online digital marketing, compliance and security training courses have been taken by nearly a quarter million people worldwide on Udemy and at my own website.
Google "social media training" to find my additional courses.