Social Media - Page Optimization for Business Profiles

First Impressions Start Here
Rating: 4.7 out of 5 (8 ratings)
637 students
English [Auto]

Social media page optimization for your various business social media profiles.


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Sometimes it just takes a big step forward to start important momentum.

The Problem:

FACT: You've been told you need to do digital marketing in order to succeed.
FACT: You were told right.


  1. You have no idea where to start.

  2. You've had consultations but it's like the 'experts' were speaking another language and you couldn't follow along.

  3. Social Media Managers charge too much for you to hire them.

The Solution:

Page Optimization: so when people land on your page they get what they need, rather than 'bouncing' off to a competitor who is set up just a little bit better.

Optimizing your business's social media channels is like a quick to-do list win with huge payoff. It takes less than 15 minutes to bring each of your business pages up to snuff so that people land on your page (and don't hit the back button in a hurry), take a look around, and hit that coveted 'follow/like' button.

But it's not all about strangers finding you - potential clients that come from your website and who are making the decision to hire you WILL check out your social media pages. You want that 'research' to be a BOOST to your proposal, not an embarrassing issue to overcome.

After this course you will know exactly:

  • Which areas are necessary to fill in when optimizing your pages

  • How to write bios that google AND people like

  • The tricks of the trade when setting up pages for searchability (helloooo easy sales).

  • BONUS: We even threw in a short design lesson from our full social media course :)

    • Designing a page that keeps people's attention and builds their trust

Who this course is for:

  • Small business owners and entrepreneurial individuals looking to learn how to successfully implement their own marketing.

Course content

1 section8 lectures1h 24m total length
  • Tips & Tricks - Overview
  • Asset Creation
  • Facebook Business Page
  • Twitter Page
  • Instagram Page
  • LinkedIn Personal Profile
  • LinkedIn Company Page
  • Pinterest Page


Digital Marketing Strategist | Fractional CMO
Sarah Kirkpatrick
  • 4.6 Instructor Rating
  • 12 Reviews
  • 670 Students
  • 11 Courses

Hey, I'm Sarah, owner of Jumping Elephant and a Unshelf Design.

Our Jumping Elephant clients hire us to strategize and create engaging and unique content so they can break through the clutter, build a tribe, and connect with potential clients.

I’m going to go out on a limb here and guess that you fall into one of three categories:

1) You have no idea where to start when it comes to social media marketing.

i. “Which platforms should I be on?”

ii. “What sort of things should I say?”

iii. “How do I reach out to people?”

iv. “Is social media even appropriate for my business?”

2) You're looking for better ways to promote your business. You've been working at it and aren't getting the results you hoped for.

i. Am I posting the wrong content?

ii. Am I talking to the wrong target?

iii. How do I reach more people?

3) Business is great but you lack the time to manage your social media platforms yourself.

i. Can someone else manage this for me and still sound like me?

You’re not alone. You find that some answers are conflicting, and once you do finally have a grasp on “social media”, you don't know where to put the time in for best results.

Before starting Jumping Elephant I worked with a number large clients in advertising agencies across Canada - spanning from Vancouver to Toronto. However, I felt drawn to helping the small business owner and found that social media was the best platform to level the field and compete head-to-head with 'the big guys'.

I started working with entrepreneurs as a digital marketing strategist to create social media strategies that allowed them to talk to their ideal clients and gain leads. In many cases I was hired as a content writer and blogger to create messages that were engaging and remained true to their brand, allowing them to focus on what they do best - running their business.