Social Media Optimization & Automation with HootSuite

BUY THIS COURSE and GET 2 COURSES FOR THE PRICE OF 1!!!

Zach Miller’s Course Includes:

In this course, you will learn the fundamentals to using Hootsuite to manage your various social media accounts.

This is a great tool for anyone managing social media for a company or organization, or for anyone that has a large amount of personal social media accounts. Start from how to set up a free Hoosuite account, then learn how to add all of your social media profiles. Then, you will be instructed on how to post and schedule posts using the program, how to utilize the analytic tools built into the program to measure your social media success, and how to use other great features of the program.

Then we'll dive deep into which networks you should be in and the best methods for becoming viral on each network.

Not only that, but we'll be including a BONUS SECTION on how to do proper lighting, audio, video for recording.

Sasha Miller’s Course Includes:

Want to increase traffic to your social pages? Boost your brand awareness? Increase visitor engagement on your social media channels? Maximize the efforts of your paid social advertising campaigns?

Then you've found the right gig because it all begins with keyword research! Whether you're an SEO specialist, Social media expert, blogger, or online business owner chances are you need a well-optimized social media presence to gain more visibility, engagement and followers to build your community.

Keyword research is the first step to every successful campaign online.

Whether it's for niche or market research, product creation, planning a content strategy, Pay-Per-Click advertising, a social media strategy, social media advertising or just about anything else - the first step before creating content or optimization is - KEYWORD RESEARCH!

Social Media Shifts A LOT and in a Noisy Marketplace It Can Be Hard to Stand Out

That's why it's more important for us to focus on the right keywords (for the right platform) to target the right audience. 

It's time we work smarter - not harder in our social media marketing efforts. If not, you’ll be stuck pouring a ton of time and energy down the drain.

Enroll now and discover:

• What keyword research is

• Who needs to perform social media keyword research

• The benefits of performing keyword research for social media

• Social media keyword research strategy

• The best social media keyword research tools

• Plus so MUCH MORE!

Sasha, How Do You Know So Much About Keyword Research?

I've been in the SEO-game for about 8 years now. For those 8 years most of my income came from doing keyword research both through my own company and through Freelancing. And I kind of fell in love with it. It allowed me to get to learn about new industries and new products popping up in the marketplace.  While I'm no longer a service provider, I still love keyword research (I'm a nerd I know!) and I use Google's organic search engine every single day which means SEO and keywords are still very important for us to understand as online business workers. 

Who Will Most Benefit From This Course?

People who are just getting started in SEO, blogging, online business or social media will find this course most helpful.

Why Is Keyword Research So Important?

I don't want to give everything away here but I will share the 3 most important reasons. 

#1) keyword research allows you to see whether your idea for a business, product, service, ect. will be profitable or not.  I can't tell you how many times I've seen people skip keyword research then come back to me 6-12 months later asking for me to do keyword research for more traffic.  If only they would have done niche research and keyword research up front - they could have probably been rank page 1 in Google by now!  

#2) Keyword research allows you to find out your target customers exact pain-points. This allows you to custom-tailor your site language, products, services, and marketing all around your ideal prospect/customers which results in more sales & higher conversion rates.

#3) Keyword research is the first step of every SEO, traffic, and lead-gen campaign. Without it - you're D.O.A.

What are you waiting for?

Enroll right now and discover how to increase your SEO and traffic by doing strategic keyword research the easy way. By finding longtail keyword terms you can ACTUALLY RANK FOR you can gain more website visitors and sales.

Still Need More Reasons to Take This Course?

1. You get lifetime access to course material.

2. You can ask me questions and see me respond to every single one of them thoughtfully!

3. Get demos of the best social media research tools!

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About the Topic

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What is Hootsuite?

Hootsuite is a social relationship software platform that empowers businesses to execute amazing social media strategies and activities across their organizations. Its vision is to revolutionize today’s communications. The company’s mission is to empower its customers to transform their messages into meaningful relationships.

Based in Vancouver, Canada, this popular software company has over 500 staff located in its various offices: San Francisco, Vancouver, Hong Kong, New York, Sydney, London, Singapore, and other places. This leading firm provides a freemium model with basic features. Its product is utilized by at least 10 million users in over 175 countries.

Hootsuite helps you to use the social web to execute marketing campaigns, spot and grow your audience, and send them targeted messages via multiple channels. Your team can utilize its social media dashboard to collaboratively schedule posts on LinkedIn, Facebook, Twitter, Instagram, Google+ and other popular social sites via desktop, web, and mobile platforms. In addition, you can easily track industry trends and campaign results to tweak your strategies as you go.

The Hootsuite dashboard has tabs that organize all the social profiles that you link with the application. Today, many businesses use their social profiles to provide customer support, offer personalized deals to followers, and motivate them to become repeat buyers of their products or services. Such companies can utilize Hootsuite to effortlessly manage multiple social profiles simultaneously. With the premium plans, you get advanced features such as security, team collaboration, audience engagement, and social analytics.

Here are some reasons why you may want to consider using Hootsuite to manage your social network channels...

1) Monitor Multiple Streams in One Place

Probably one of the most compelling reasons to use Hootsuite is the fact that it allows you to manage so many different social networks. Hootsuite currenty allows you to manage:

• Twitter

• Facebook Profiles & Pages

• LinkedIn Profiles & Pages

• Google+ Pages (not personal profiles)

• Foursquare

• Instagram

• WordPress blogs

• Vimeo, tumblr, evernote, flickr, mailchimp, slideshare, storify (via 3rd party apps)

• Many more!

You can even add more than one of the same network. This can be useful if you manage multiple Twitter channels, or Facebook pages. You can even post to multiple channels at the same time. However do be careful here- think of the type of audience you have on each network. Your Facebook fans will be different to your Twitter followers. Also, Twitter only allows 140 characters where as Facebook allows much longer and richer posts with photos and videos.

2) You Have a Team Managing Your Social Media Empire

If you have more than one person managing your business' social networks or you share the load with an outside social media management business, you may have encountered a number of issues in trying to keep on top of things.

Firstly there is security- allowing other people to manage your Twitter account will mean sharing your Twitter password. Never a good thing!

Secondly, how do you properly share the management of the various networks within a team? How do you know if a team member has already responded or in the process of responding to a message or status?

The main reason I would recommend Hootsuite to a business will be Hootsuite's team management facility. Hootsuite allows you to delegate responses to different team members. For example if you receive 20 mentions in one day, the administrator can delegate each one to a different team member. When a team member is logged in, they'll see which tasks have been allocated to them and not make the mistake of responding to a status that has already been replied to.

Another useful tool is Hootsuite's messaging feature which allows team members to send private messages to each other. This is particularly useful if your team members are located outside of the office (for example they work from home)

Be aware that multiple team members can get expensive in Hootsuite. For medium to large businesses with a good marketing budget, this shouldn't be an issue, but smaller businesses may struggle. Firstly you need to have a Pro account which costs $9.99 per month. With a pro account, you get two team members. Each extra team member gets more expensive, and when you want to have more than 10 you'll need to get an Enterprise account. Hootsuite don't publish the prices of the Enterprise account but it is probably around the $1,500 per month mark. Here is a table that outlines how the pricing structure for teams works.

3) Managing Customer Service on Twitter

Whether or not you should use Hootsuite to manage your social networks depends on the type of business you have as well as the reasons you have a social network presence in the first place. If your primary reason for a social presence is for managing customer service on Twitter, then Hootsuite probably will be the best tool for you. Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Another useful feature is that Hootsuite allows you to store draft messages that you can post when you receive a frequently asked question for example open hours or directions to your business.

4) You Want to Cross Post to Your Google+ Page

Google's own social layer, Google+ is finally being seen as an important network for businesses to be using. Not only does it help with SEO and the authorship of your website or blog, but it has some amazing features that could help you reach your customers such as Communities and Hangouts.

Currently the only way to post to your Google+ profile is by using the Google+ website or mobile app. When it comes to updating and managing your Google+ business page you have a bit more choice- and Hootsuite is a big winner here! The Google+ API is very limited in that it currently only supports pages and not personal profiles. Full access to the page API has only been given to a few partners, of which Hootsuite is one.

Google+ management used to be available only in the $1500+ per month Hootsuite Enterprise plan. The good news is that it's now available to all, including free users.

Pretty much all the Google+ features you'd expect are available, including posting to your circles, location, links and scheduling. If you add the update manually in Hootsuite it will also generate the full summary and thumbnail of the link. This is very important as it is will be more visible and will result in more click-throughs. Despite me not being a fan of the ow dot ly url shortener, the resulting post won't show the ow dot ly link in an obvious way, although it does say that the post was made via Hootsuite. Be careful though, if you bulk upload or connect an RSS feed to your Google+ page- you won't get the thumbnail or summary- just the text. With that in mind, I'd avoid automatically posting to your Google+ page via Hootsuite completely or only in special circumstances.

5) Completely Cross Platform

I'm a great believer in making things cross-platform, although I do realise it's not always easy to achieve This is one advantage in making Hootsuite a web app- it's easy to make it work on Mac OSX, Windows, Linux and mobile platforms. Hootsuite indeed works on all modern browsers (of course you need an internet connection!), and it has a plethora of dedicated mobile apps to help you on the move. The only omission currently is an app for Windows Mobile since there are apps for the iPhone, iPad, Android and Blackberry.

I must admit, I don't particularly enjoy using the Hootsuite mobile apps (at least the Android one which I've tried) but if you are managing your social networks as part of a team, you will be relying on the Hootsuite mobile apps, particularly for managing Twitter. The mobile Facebook app allows you to manage Facebook pages if you are an administrator without having to share any passwords. Unfortunately, Twitter doesn't have any administrative features, and so the only way to allow multiple people to manage a Twitter account is by sharing the password.That's not great from a security point of view and could potentially open up your Twitter account to abuse, especially if one of your team members were to leave the company. If your team members use one of the Hootsuite apps to manage your business' social networks, you no longer have to share any passwords for your social networks, since each member will be using their own Hootsuite account.

6) Get Free Reports by Email

If you solely or mainly use Hootsuite to manage your Social networks, then you will find the weekly analytics report very useful. Each week, Hootsuite sends you an email with a pdf attachment of your click summaries. Hootsuite gives you graphs showing:

1. Number of clicks per day

2. Geographical information on the people clicking through

3. Top referrers

4. Most popular links

The good news is that this is free for all users, and can be useful to give you a brief overview as to how you are doing on a weekly basis.

Unfortunately the report will only work for you if you always use Hootsuite to manage your networks. This is because it tracks the click-throughs using Hootsuite's very own ow dot ly url shortener. If you use other apps such as the Twitter or Facebook websites or mobile apps, Buffer, IFTTT or TweetDeck, any click throughs will not be shown. Since I rarely use Hootsuite, my report was completely blank!

7) You Want to Connect Lots of Services Together

One of the things that really appeals to me about Hootsuite is the sheer number of networks and apps that it supports. Although I advise against posting to multiple networks at once on a regular basis, it can work and can be a real time saver for small businesses. Hootsuite allows you to post a quick update (for example) to multiple Twitter accounts, Facebook profile and page, Google+ page, LinkedIn profile, company page and groups and more! This can be incredibly useful if you need to get a message out to your customers in an emergency. The scheduling features (using the new Hootlet feature) can be a very welcome time saver, and these also allow you to post to multiple networks at once.

For more details, let's meet inside !