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PR Social Media Monitoring & Dashboards for Facebook etc
Rating: 4.5 out of 5(7 ratings)
55 students

PR Social Media Monitoring & Dashboards for Facebook etc

Quickly learn to setup a monitoring tool for Facebook, Twitter, LinkedIn, traditional media and social media platform
Created byLaurel Papworth
Last updated 3/2017
English

What you'll learn

  • Demonstrate to clients that you have a full social media package to sell to them.
  • Create a Social Media Monitoring Panel to Bring Searches, Newspapers, Blogs, Facebook and Twitter into One Panel
  • Understanding your online community across social media platforms and what they are interested in
  • Found Media: find and share interesting content so you don't have to create articles and videos from scratch every day!
  • Identify Crisis Communications issues in social media and monitor for trolls on Facebook, Twitter and blogs.

Course content

3 sections • 12 lectures • 43m total length

  • Introducing Social Media Monitoring Dashboards1:39

    You'll have an understanding of who this course is for, my background in teaching at Uni of Sydney and running major social media campaigns for clients and how to ask questions and request additions to the curriculum.

  • Social Media Monitoring of Traditional News Media Websites9:10

    Monitor before Posting! Too many companies run into trouble by not understanding the mood of the community, the relevant hashtags and the key influencers. We SETUP a social media monitoring panel and then add in TRADITIONAL media monitoring, focussing on social media news, articles and discussions.

    • Setup from scratch the social media panel
    • Edit Tabs/Folders
    • Understand RSS, widgets and apps
    • Add social media newsfeeds from Huffington Post, The Guardian, The New York Times etc
    • Evaluate Netvibes and other panels.

    If you have a question, please ask me in Discussion area. Happy to help you find hidden RSS feeds or in some cases "force" an RSS feed where there isn't one...

    151020

  • Adding Facebook Business Page RSS Feeds to A Social Media Monitoring Dashboard4:24

    Facebook removed RSS feeds from their Business Pages and then more recently they removed Facebook Lists. However we can now use FeedRSS to create a Facebook Business Page feed for our social media monitoring dashboard! yay! 

  • Monitoring Facebook, Twitter and other Social Media Platform News5:39

    Twitter, Facebook, LinkedIn, Google and others are always changing the rules on us. How we can run a competition, what advertising is permissible and so on. Monitoring all these companies on one page means no nasty surprises and only a few minutes a day.

    • Learn how to read the original source story on changes and challenges and opportunities on social media platforms
    • Pull in Facebook, Twitter, LinkedIn, Google Plus, Klout, Pinterest, Snapchat, Vine and so on into one Page for monitoring news about changes to those platforms
    • Learn how to Share and Forward from their blogs and social media press rooms directly into email, Yammer, Facebook, Twitter and so on.

    151020

  • Monitoring Government News Impacting Your Community Promotions5:20

    In this lecture we look for and add Government newsfeeds to our monitoring panel. This is a great way to find official news and then quickly share it to your channels (Facebook, Twitter etc)

    • Find the Whitehouse RSS feed and add it to the panel
    • Find other government (e.g. Australian Federal Government feeds)
    • Learn how to Share the articles directly from the monitoring panel into Social Media sites
    • FFF - Find Filter and Forward!

    Do you have a great RSS feed from Gov or an NGO or official agency you can share in Discussion (on the right hand side) ?

    151020

  • Add Facebook, LinkedIn and Twitter Apps to the Dashboard4:52

    As well as monitoring News sites, Government, top bloggers, competitors and so on, you can add a Facebook, Twitter and other widgets/Apps to easily update from within the social media panel.

      • What is an Application Programming Interface (API)
      • How to Add Facebook App the Dashboard
      • Adding LinkedIn and Twitter Apps
      Which App do you like? Don't forget to change your location in the Weather App!

    151020

Requirements

  • Some familiarity with Facebook, Twitter and blogs would be helpful but not required.
  • You can ask questions at any stage (in the Discussion area).

Description

In this course you go through step by step setting up a social media monitoring dashboard. These dashboards can be used for:

  1. Create a Social Media Monitoring Panel to Bring Searches, Newspapers, Blogs, Facebook and Twitter into One Panel
  2. Understanding your community and what they are interested in
  3. Found Media: find and share interesting content so you don't have to create articles and videos from scratch every day!
  4. Identify Crisis Communications issues in social media and monitor for trolls on Facebook, Twitter and blogs.

What you will learn:

  • Social Media Monitoring of Traditional News Media Websites
  • Monitor the top 100 bloggers for your industry
  • Monitoring Facebook, Twitter and other Social Media Platform News
  • Monitoring Government News Impacting Your Community Promotions
  • Add Facebook, LinkedIn and Twitter Apps to the Dashboard
  • Advanced: Add RSS Button to Chrome for Social Media Monitoring
  • Advanced: Add RSS Button to Safari for Social Media Monitoring

Social Media Manager 1: Monitoring Dashboards is the first step to professional social media management. While I use a particular dashboard, to setup and show examples and theory, you can transfer that knowledge to any social media monitoring dashboard your company or client uses. I am VERY happy to add additional videos. JUST ASK!!

I've managed the strategy, campaigns and Facebook Pages and forums and blogs of TV shows such as JUNIOR MASTERCHEF, IDOL and BIG BROTHER. I specifically adapted these quick courses to bring social media managers like you up to speed efficiently and cost effectively. Look out for my other courses!

SHORT COURSE: This is a mini-course that is part of a much larger Social Media Campaign course - you will find some videos duplicated from the Campaign course on my corporate account. Some students just want a quick and easy course on one aspect of campaigns - that is the purpose of this course. So if you are just looking for monitoring tools and strategies as part of social media campaigns, this is the course for you!

Who this course is for:

  • ANYONE Who Needs to Offer More than Simple Facebook Status Updates...
  • Marketing Professionals Managing Social Media for their Organisation
  • Virtual Assistants (VAs) Managing Facebook & Twitter for Small Business
  • Small Business Identifying What Works and What Doesn't on Social Media
  • Public Relations Creating Measurement and Analytics Reports for Clients
  • These Videos are part of the 5 Step Social Media Marketing Campaign Course - do not take this course if you are already doing that course!

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