Social Media Monitoring

Our new course on Social Media Monitoring in a post Google Reader World is coming soon
Rating: 4.1 out of 5 (611 ratings)
17,927 students
Social Media Monitoring
Rating: 4.1 out of 5 (611 ratings)
17,925 students
Key concepts and techniques of keyword phrase filtering
How to research and validate the right keyword phrases to monitor
Google Related Searches, Google More Like This and Google Insights for Search
How to find online influencers and build lists
How to curate content from your social media monitoring dashboard
Benefits and drawbacks of monitoring with Google Alerts
How to share your social media monitoring dashboard with your colleagues or clients
The Future of Social Media Monitoring
Shortcomings of Rich Text Analytics
And much, much more
Facebook monitoring strategies
Twitter monitoring strategies
Linkedin monitoring strategies

Requirements

  • You must have a current browser
  • You should know how to cut, paste, drag and drop
  • You will need a gmail account
  • You will need Facebook and Linkedin accounts
Description

Social media monitoring online conversations is the first step to an effective social media management. Learn to listen online in our NEW social media training course at social media monitoring.

You can't build a smart social media strategy if you don't know where your customers are. Learn how to use social monitoring tools to find the hot pockets of conversation and meet you customers on their own turf. Master the art and science of social media monitoring and strike where the iron is hot!

Learn social media monitoring for Facebook, Twitter, Linkedin, YouTube, Craigslist, Blogs, Forums and News using free social media monitoring tools and services.

Learn to use social media tools to conduct content curation and find online influencers. You'll even see a live demonstration of Radian6 and hear how the instructor used this premium service to calculate the ROI of Obama's Cairo speech.

Get this online social media monitoring course today and start engaging your customers and advocates in high-relevance, buyer-oriented conversations.

Who this course is for:
  • Marketers
  • Sale Professionals
  • Customer Service Representatives
  • Product Development Specialists
  • Researchers
  • Public Relations Professionals
  • Human Resources
  • Recruiters
Course content
4 sections • 46 lectures • 7h 26m total length
  • Overview
    02:53
  • About This Instructor
    02:12
  • Promotional Materials
    01:15
  • Keyword Filtering
    02:37
  • Research Conversations
    04:56
  • Google Related Search & Trends
    03:11
  • Keyword Modifiers
    02:36
  • Keyword Selection
    00:46
  • Monitoring with RSS
    04:19
  • Feedly: Launch an Account and Monitor News
    06:15
  • Feedly: Monitor Blogs, Podcasts and Topics
    09:20
  • Feedly: Tweaking the Look and Feel
    06:29
  • Feedly: Sharing to Social Networks
    05:24
  • Feedly: Follow Buttons
    04:23
  • Feedly: Mobile App
    05:55
  • Netvibes: New Account Set-up
    05:33
  • Netvibes: Adjusting the Look of Tabs and Widgets
    04:32
  • Netvibes: Adding Widgets to Blank Tabs
    05:40
  • Netvibes: Category Widgets and RSS Feeds
    03:09
  • Netvibes: Sharing to Social Networks
    06:43
  • Netvibes: Mobile Web Access
    05:01
  • Netvibes Premium: Analytics
    09:07
  • Netvibes Premium: Importing and Comparing Data
    06:08
  • Netvibes Premium: Custom Dashboards
    06:47
  • Recorded Future: Intro to Predictive Analytics
    06:25
  • Recorded Future: Analyzing Regional Risks
    06:56
  • Recorded Future: Accessing Shared Visualizations
    06:12
  • Recorded Future: Annotating and Sharing Report
    09:37
  • Radian6: Topic Profiles
    08:16
  • Radian6: Finding Conversations and Influencers
    05:41
  • Radian6: Third-Party Filters
    01:12
  • Radian6: Engagement Console
    02:40
  • Radian6: Mobile App
    04:06
  • Traackr: Engineering Tipping Points
    05:45
  • Traackr: Finding, Following and Engaging Influencers
    06:45
  • Traackr: Custom Influencer Lists
    08:52
  • Traackr: Analysis and Reporting
    06:08
  • Social Media Monitoring Insights
    01:14:44
  • Monitoring Conversations With Rob Key
    34:35
  • Online Reputation Management On Twitter with Sarah Evans
    24:42
  • How To Find Influencers Online
    42:47
  • Social Marketing Research
    31:14
  • Social Media Crisis Simulation
    19:36
  • Globalization and Social Media in the Developing World
    20:09

Instructor
B2B Growth Marketing Advisor
Eric Schwartzman
  • 4.1 Instructor Rating
  • 12,325 Reviews
  • 204,592 Students
  • 20 Courses

I am a digital transformation advisor and digital marketing consultant.

I help clients grow revenue online through B2B growth marketing initiatives using my own, proprietary organic growth framework.

I led the center for digital innovation at Howard Industries, a $1B B2B, launched 2 SaaS start-ups and did integrated marketing for entertainment, media and tech clients at one the world's largest PR Agencies.

I’m a best-selling author of Social Marketing to the Business Customer. Some of the organizations I've advised are Boeing, Cirque du Soleil, City National Bank, Hard Rock Casinos, Johnson & Johnson, Korn Ferry, Lucasfilm, US Dept. of Defense, US Dept. of State, Inter American Development Bank.

My complete library of self-paced, online digital marketing, compliance and security training courses have been taken by nearly a quarter million people worldwide on Udemy and at my own website.

Google "social media training" to find my additional courses.